Rascasse Audience Intelligence

Tichys Einblick Audience in Germany

A data profile of the people who buy, follow and care about Tichys Einblick in Germany — modelled from more than twelve digital signal sources. Tichys Einblick has an estimated audience of 3,609,602 people in Germany.

#60among Website / Newspaper / Magazine in Germany#51in Politics & Society

The average Tichys Einblick fan in Germany is 43.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Sahra Wagenknecht, Che Guevara, with strongest over-indexing on Tagesschau (5.89× the country average).

Demographically, the Tichys Einblick audience skews balanced with an average age of 43.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tichys Einblick fan in Germany is balanced, around 43.7 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tichys Einblick profile in Germany.

Audience size
3.6M
in Germany
Gender
47.7%♀
52.3% male
Age
43.7
average years
Country rank
#1681
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Tichys Einblick

47.7% are female, 52.3% are male, average age 43.7.

Fig. 02

Gender split

47.7%
Female
52.3%
Male
Demographic split for Tichys Einblick audience in Germany
MetricValue
Female47.7%
Male52.3%
Average age43.7
Estimated audience size3,609,602
Fig. 03

Age distribution

Ø 43.7
average years
Age distribution of the Tichys Einblick audience in Germany
Age bracketShare%
16-1913%
20-2913%
30-3918%
40-4926%
50+30%
Fig. 04

Worldwide distribution

93.6%

of the worldwide Tichys Einblick audience comes from Germany.

Worldwide audience distribution share by country for Tichys Einblick
CountryShare
Germany93.6%
Austria1.4%
Switzerland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tichys Einblick audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tichys Einblick fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.99×
02Thüringen~100K1.57×
03Mecklenburg-Vorpommern~100K1.38×
04Brandenburg~100K1.29×
05Sachsen-Anhalt~100K1.29×
06Bayern~500K0.91×
07Baden-Württemberg~400K0.90×
08Berlin~100K0.88×
09Rheinland-Pfalz~200K0.85×
10Hessen~200K0.80×
11Nordrhein-Westfalen~600K0.76×
12Schleswig-Holstein~100K0.75×
13Niedersachsen~200K0.70×
14Saarland~30K0.69×
15Hamburg~60K0.68×
16Bremen~20K0.56×
Fig. 06

Affinity by region

Affinity by region — Tichys Einblick, Germany
0.56×1.00×1.99×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tichys Einblick audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tichys Einblick audience
#·InterestCategoryAffinity×
01Freedom Party of AustriaPolitics & Society30.80×
02Che GuevaraPolitics & Society21.65×
03PetitionPolitics & Society19.81×
04Sahra WagenknechtPolitics & Society17.25×
05Neues DeutschlandNews13.90×
06Jutarnji listNews10.84×
07The Epoch TimesNews9.80×
08Sam NeillMovies & TV9.40×
09Neue Zürcher ZeitungNews8.56×
10BeckMusic & Radio7.69×
11Der TagesspiegelNews7.07×
12Junge FreiheitNews6.46×
13TagesschauMovies & TV5.89×
14FocusNews5.89×
15Political scienceBusiness & Career5.55×
16Markus LanzMovies & TV4.38×
17GMX MailInternet & Social Media3.59×
18ZDFMovies & TV2.44×
19PoliticsPolitics & Society2.24×
20NatureHome & Garden2.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tichys Einblick audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tichys Einblick audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.43×
Need for SecurityCONSERVATISM2.01×
Community OrientationOPEN2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tichys Einblick audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.62×
Sports ActivityPOWER0.75×
Design AffinityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tichys Einblick have in Germany?

Tichys Einblick has an estimated audience of 3,609,602 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tichys Einblick fans?

47.7% of Tichys Einblick fans are female, 52.3% are male, with an average age of 43.7 years.

03

Which brands do Tichys Einblick fans like most?

Tichys Einblick fans show strongest brand affinity for Tagesschau (5.89×), Sahra Wagenknecht (17.25×), and Che Guevara (21.65×) over the country average.

04

Where do Tichys Einblick fans live in Germany?

Tichys Einblick fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Tichys Einblick fans also like?

Beyond Tichys Einblick itself, the audience over-indexes on Sahra Wagenknecht (17.25×), Che Guevara (21.65×), Petition (19.81×), and Der Tagesspiegel (7.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Tichys Einblick audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tichys Einblick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →