Tichys Einblick Audience in Germany
Tichys Einblick has an estimated audience of 3,848,183 people in Germany. 58.6% are female, 41.4% are male, average age 45.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, Faun (band), Stradivarius, Urban horticulture, KLIX (AM).
The average Tichys Einblick fan in Germany is 45.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, Faun (band), Stradivarius, with strongest over-indexing on Israel (2.71× the country average). Demographically, the Tichys Einblick audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Tichys Einblick fans
| Metric | Value |
|---|---|
| Female | 58.6% |
| Male | 41.4% |
| Average age | 45.1 |
| Estimated audience size | 3,848,183 |
Audience persona
The typical Tichys Einblick fan in Germany is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 644,332 | 0.78× |
| Bayern | 567,584 | 0.93× |
| Baden-Württemberg | 473,323 | 0.92× |
| Sachsen | 374,168 | 2.01× |
| Niedersachsen | 258,828 | 0.7× |
| Hessen | 233,085 | 0.81× |
| Berlin | 160,971 | 0.95× |
| Rheinland-Pfalz | 160,623 | 0.85× |
| Brandenburg | 153,590 | 1.31× |
| Thüringen | 148,809 | 1.54× |
| Sachsen-Anhalt | 123,002 | 1.25× |
| Schleswig-Holstein | 101,737 | 0.75× |
| Mecklenburg-Vorpommern | 95,930 | 1.33× |
| Hamburg | 60,278 | 0.7× |
| Saarland | 30,520 | 0.66× |
| Bremen | 16,477 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.71× | Travel & Leisure |
| Faun (band) | 5.23× | Music & Radio |
| Stradivarius | 1.71× | Shopping |
| Urban horticulture | 1.57× | Home & Garden |
| KLIX (AM) | 2.09× | Music & Radio |
| Manor | 5.87× | Shopping |
| Roaming | 3.12× | Technology & Electronics |
| Kodi (software) | 2.11× | Technology & Electronics |
| Parma | 4.05× | Travel & Leisure |
| Volvo V60 | 3.02× | Cars & Mobility |
| Hudson, New York | 3.65× | Travel & Leisure |
| Cyfrowy Polsat | 4.52× | Movies & TV |
| Loincloth | 1.63× | Fashion & Accessoires |
| Staycation | 2.07× | Home & Garden |
| Samanyolu Haber | 2.41× | Movies & TV |
| Emperor Entertainment Group | 2.03× | Business & Career |
| Esra Erol | 2.9× | Movies & TV |
| Centurion (film) | 2.74× | Movies & TV |
| Hobby Lobby | 3.38× | Home & Garden |
| Solo climbing | 1.94× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.22 |
| Pet Ownership | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.51 |
| Community Orientation | OPEN | 1.4 |
| Need for Security | CONSERVATISM | 1.4 |
| Healthy Lifestyle | BALANCE | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.9% |
| Austria | 1.6% |
| Switzerland | 0.9% |
See Tichys Einblick audiences in other countries
More Politics & Society audiences in Germany
- TikTok (26,168,913)
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- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Tichys Einblick have in Germany?
Tichys Einblick has an estimated audience of 3,848,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tichys Einblick fans?
58.6% of Tichys Einblick fans are female, 41.4% are male, with an average age of 45.1 years.
Which brands do Tichys Einblick fans like most?
Tichys Einblick fans show strongest brand affinity for Israel (2.71×), Faun (band) (5.23×), and Stradivarius (1.71×) over the country average.
Where do Tichys Einblick fans live in Germany?
Tichys Einblick fans in Germany are most concentrated in Nordrhein-Westfalen (reach 644,332), Bayern (reach 567,584), and Baden-Württemberg (reach 473,323). These three regions account for the largest share of the active audience.
What other brands do Tichys Einblick fans also like?
Beyond Tichys Einblick itself, the audience over-indexes on Faun (band) (5.23×), Stradivarius (1.71×), Urban horticulture (1.57×), and KLIX (AM) (2.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tichys Einblick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.