Der Tagesspiegel Audience in Germany
Der Tagesspiegel has an estimated audience of 3,789,106 people in Germany. 50.3% are female, 49.7% are male, average age 45.3. Top regions: Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities: B.Z. (newspaper), Berliner Zeitung, Tagesschau, Cicero (magazine), NachDenkSeiten.
The average Der Tagesspiegel fan in Germany is 45.3 years old, balanced, and lives primarily in Berlin. The audience is concentrated in Berlin, Brandenburg, Nordrhein-Westfalen. Top brand affinities include B.Z. (newspaper), Berliner Zeitung, Tagesschau, with strongest over-indexing on B.Z. (newspaper) (9.91× the country average). Demographically, the Der Tagesspiegel audience skews balanced with an average age of 45.3, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of Der Tagesspiegel fans
| Metric | Value |
|---|---|
| Female | 50.3% |
| Male | 49.7% |
| Average age | 45.3 |
| Estimated audience size | 3,789,106 |
Audience persona
The typical Der Tagesspiegel fan in Germany is balanced, around 45.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for B.Z. (newspaper).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Berlin | 2,277,021 | 7.54× |
| Brandenburg | 539,655 | 2.58× |
| Nordrhein-Westfalen | 525,931 | 0.36× |
| Bayern | 319,266 | 0.29× |
| Baden-Württemberg | 297,300 | 0.32× |
| Niedersachsen | 263,499 | 0.4× |
| Hessen | 193,481 | 0.38× |
| Sachsen | 180,616 | 0.55× |
| Mecklenburg-Vorpommern | 103,848 | 0.81× |
| Schleswig-Holstein | 97,262 | 0.4× |
| Sachsen-Anhalt | 87,947 | 0.5× |
| Rheinland-Pfalz | 85,576 | 0.25× |
| Hamburg | 84,494 | 0.55× |
| Thüringen | 72,470 | 0.42× |
| Bremen | 28,371 | 0.49× |
| Saarland | 13,444 | 0.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| B.Z. (newspaper) | 9.91× | News |
| Berliner Zeitung | 13.67× | News |
| Tagesschau | 3.42× | Movies & TV |
| Cicero (magazine) | 14.87× | News |
| NachDenkSeiten | 12.54× | Politics & Society |
| Germany | 2.65× | Travel & Leisure |
| Rosa Luxemburg | 18.7× | Politics & Society |
| Tichys Einblick | 7.07× | Politics & Society |
| Konstantin Wecker | 10.61× | Music & Radio |
| Bookselling | 5.59× | Literature |
| Markus Lanz | 4.85× | Movies & TV |
| Cicero | 12.32× | Politics & Society |
| Stil in Berlin | 9.36× | Fashion & Accessoires |
| Olaf Scholz | 6.54× | Politics & Society |
| Outdoor recreation | 1.76× | Sports |
| Online newspaper | 3.18× | News |
| Berliner Morgenpost | 6.13× | News |
| Business and industry | 1.51× | Business & Career |
| Frankfurter Rundschau | 5.95× | News |
| Neues Deutschland | 14.21× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 5.41 |
| Sustainability | BALANCE | 1.41 |
| Pet Ownership | JOY | 1.36 |
| Community Orientation | OPEN | 1.35 |
| Early Adopter Mentality | POWER | 1.31 |
| Need for Security | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.5% |
| Austria | 1.4% |
| Switzerland | 1.0% |
See Der Tagesspiegel audiences in other countries
More Newspaper audiences in Germany
- Bild (23,266,420)
- Der Spiegel (6,989,095)
- Focus (6,880,800)
- Die Welt (5,972,493)
- Frankfurter Allgemeine Zeitung (3,933,905)
Frequently asked questions
How many fans does Der Tagesspiegel have in Germany?
Der Tagesspiegel has an estimated audience of 3,789,106 people in Germany, concentrated in Berlin and Brandenburg.
What is the gender split and age of Der Tagesspiegel fans?
50.3% of Der Tagesspiegel fans are female, 49.7% are male, with an average age of 45.3 years.
Which brands do Der Tagesspiegel fans like most?
Der Tagesspiegel fans show strongest brand affinity for B.Z. (newspaper) (9.91×), Berliner Zeitung (13.67×), and Tagesschau (3.42×) over the country average.
Where do Der Tagesspiegel fans live in Germany?
Der Tagesspiegel fans in Germany are most concentrated in Berlin (reach 2,277,021), Brandenburg (reach 539,655), and Nordrhein-Westfalen (reach 525,931). These three regions account for the largest share of the active audience.
What other brands do Der Tagesspiegel fans also like?
Beyond Der Tagesspiegel itself, the audience over-indexes on Berliner Zeitung (13.67×), Tagesschau (3.42×), Cicero (magazine) (14.87×), and NachDenkSeiten (12.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Der Tagesspiegel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.