A data profile of the people who buy, follow and care about Cicero in Germany — modelled from more than twelve digital signal sources. Cicero has an estimated audience of 1,008,261 people in Germany.
The average Cicero fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Junge Freiheit, Der Tagesspiegel, Frank-Walter Steinmeier, with strongest over-indexing on Junge Freiheit (15.31× the country average).
Demographically, the Cicero audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Individualism, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Cicero fan in Germany is more male, around 44.5 years old, with strong Individualism tendencies and a notable affinity for Junge Freiheit.
The key figures that characterise the Cicero profile in Germany.
35.7% are female, 64.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 44.5 |
| Estimated audience size | 1,008,261 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 14% | |
| 30-39 | 20% | |
| 40-49 | 30% | |
| 50+ | 28% |
of the worldwide Cicero audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 25.9% |
| United States | 17.1% |
| Brazil | 11.3% |
Where the Cicero audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~40K | 1.30× | |
| 02 | Sachsen | ~70K | 1.28× | |
| 03 | Brandenburg | ~40K | 1.14× | |
| 04 | Rheinland-Pfalz | ~60K | 1.11× | |
| 05 | Baden-Württemberg | ~200K | 1.07× | |
| 06 | Berlin | ~50K | 1.06× | |
| 07 | Bayern | ~200K | 1.05× | |
| 08 | Schleswig-Holstein | ~40K | 1.03× | |
| 09 | Mecklenburg-Vorpommern | ~20K | 1.02× | |
| 10 | Hessen | ~80K | 0.97× | |
| 11 | Sachsen-Anhalt | ~30K | 0.91× | |
| 12 | Nordrhein-Westfalen | ~200K | 0.90× | |
| 13 | Niedersachsen | ~90K | 0.85× | |
| 14 | Hamburg | ~20K | 0.82× | |
| 15 | Saarland | ~10K | 0.79× | |
| 16 | Bremen | ~7K | 0.75× |
The strongest cross-interests of the Cicero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Junge Freiheit | News | 15.31× | ||
| 02 | Annegret Kramp-Karrenbauer | Politics & Society | 14.47× | ||
| 03 | Der Tagesspiegel | News | 12.32× | ||
| 04 | Frank-Walter Steinmeier | Politics & Society | 11.19× | ||
| 05 | Richard David Precht | Politics & Society | 10.53× | ||
| 06 | Individualism | Politics & Society | 8.93× | ||
| 07 | Reinhard Mey | Music & Radio | 6.31× | ||
| 08 | Handelsblatt | Business & Career | 5.97× | ||
| 09 | FC St. Pauli | Sports | 4.67× | ||
| 10 | Non-alcoholic beverage | Food & Beverages | 4.51× | ||
| 11 | Bundestag | Politics & Society | 4.06× | ||
| 12 | Udo Lindenberg | Music & Radio | 3.30× | ||
| 13 | Tour de France | Sports | 3.07× | ||
| 14 | Online newspaper | News | 2.93× | ||
| 15 | ZDF | Movies & TV | 2.55× | ||
| 16 | Efficient energy use | Technology & Electronics | 2.42× | ||
| 17 | Ryanair | Travel & Leisure | 1.99× | ||
| 18 | Commerzbank | Business & Career | 1.87× | ||
| 19 | Sportschau | Sports | 1.75× | ||
| 20 | Deutsche Bahn | Cars & Mobility | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.83× | |
| Community Orientation | OPEN | 3.32× | |
| Tradition | CONSERVATISM | 2.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.61× | |
| Price Sensitivity | PREMIUM | 0.62× | |
| Travelling | THRILL | 0.68× |
Cicero has an estimated audience of 1,008,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
35.7% of Cicero fans are female, 64.3% are male, with an average age of 44.5 years.
Cicero fans show strongest brand affinity for Junge Freiheit (15.31×), Der Tagesspiegel (12.32×), and Frank-Walter Steinmeier (11.19×) over the country average.
Cicero fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Cicero itself, the audience over-indexes on Der Tagesspiegel (12.32×), Frank-Walter Steinmeier (11.19×), Reinhard Mey (6.31×), and Richard David Precht (10.53×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Cicero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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