Cicero Audience in Germany
Cicero has an estimated audience of 1,064,573 people in Germany. 35.7% are female, 64.3% are male, average age 44.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Der Tagesspiegel, Reinhard Mey, Spiegel Online, Handelsblatt, Frank-Walter Steinmeier.
The average Cicero fan in Germany is 44.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Der Tagesspiegel, Reinhard Mey, Spiegel Online, with strongest over-indexing on Der Tagesspiegel (9.5× the country average). Demographically, the Cicero audience skews more male with an average age of 44.5, and over-indexes on personality traits such as Community Orientation, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Website / Newspaper / Magazine
Demographics of Cicero fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 44.5 |
| Estimated audience size | 1,064,573 |
Audience persona
The typical Cicero fan in Germany is more male, around 44.5 years old, with strong Community Orientation tendencies and a notable affinity for Der Tagesspiegel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 217,820 | 0.94× |
| Bayern | 185,867 | 1.09× |
| Baden-Württemberg | 160,286 | 1.1× |
| Niedersachsen | 87,641 | 0.85× |
| Hessen | 79,435 | 0.98× |
| Sachsen | 66,890 | 1.28× |
| Rheinland-Pfalz | 58,626 | 1.1× |
| Berlin | 53,603 | 1.13× |
| Schleswig-Holstein | 38,760 | 1.01× |
| Brandenburg | 38,685 | 1.17× |
| Thüringen | 35,014 | 1.29× |
| Sachsen-Anhalt | 24,497 | 0.89× |
| Hamburg | 19,925 | 0.83× |
| Mecklenburg-Vorpommern | 19,780 | 0.97× |
| Saarland | 9,521 | 0.73× |
| Bremen | 6,080 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Der Tagesspiegel | 9.5× | News |
| Reinhard Mey | 12.68× | Music & Radio |
| Spiegel Online | 2.06× | News |
| Handelsblatt | 4.84× | Business & Career |
| Frank-Walter Steinmeier | 7.54× | Politics & Society |
| Richard David Precht | 7.4× | Politics & Society |
| Tour de France | 4.33× | Sports |
| Ryanair | 1.95× | Travel & Leisure |
| ZDF | 2.03× | Movies & TV |
| 1.7× | Internet & Social Media | |
| Art exhibition | 2.64× | Arts & Culture |
| Thomas Gottschalk | 2.28× | Movies & TV |
| FIS Alpine Ski World Cup | 4.8× | Sports |
| FC St. Pauli | 3.26× | Sports |
| B.Z. (newspaper) | 2.96× | News |
| Dynamo Dresden | 1.98× | Sports |
| Bundestag | 3.21× | Politics & Society |
| Nonprofit organization | 2.16× | Politics & Society |
| Sportschau | 1.53× | Sports |
| Alpine skiing | 1.88× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.27 |
| Individualism | JOY | 2.24 |
| Urban Lifestyle | OPEN | 1.56 |
| Patriotism | CONSERVATISM | 1.53 |
| Risk Appetite | THRILL | 1.51 |
| Tradition | CONSERVATISM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 27.5% |
| United States | 16.8% |
| Italy | 11.4% |
See Cicero audiences in other countries
More Politics & Society audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Cicero have in Germany?
Cicero has an estimated audience of 1,064,573 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cicero fans?
35.7% of Cicero fans are female, 64.3% are male, with an average age of 44.5 years.
Which brands do Cicero fans like most?
Cicero fans show strongest brand affinity for Der Tagesspiegel (9.5×), Reinhard Mey (12.68×), and Spiegel Online (2.06×) over the country average.
Where do Cicero fans live in Germany?
Cicero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 217,820), Bayern (reach 185,867), and Baden-Württemberg (reach 160,286). These three regions account for the largest share of the active audience.
What other brands do Cicero fans also like?
Beyond Cicero itself, the audience over-indexes on Reinhard Mey (12.68×), Spiegel Online (2.06×), Handelsblatt (4.84×), and Frank-Walter Steinmeier (7.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cicero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.