Rascasse Audience Intelligence

Frank-Walter Steinmeier Audience in Germany

A data profile of the people who buy, follow and care about Frank-Walter Steinmeier in Germany — modelled from more than twelve digital signal sources. Frank-Walter Steinmeier has an estimated audience of 1,011,944 people in Germany.

#38among Politician in Germany#903among Person in Germany#285in Politics & Society

The average Frank-Walter Steinmeier fan in Germany is 43.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Olaf Scholz, Markus Lanz, Karl Lauterbach, with strongest over-indexing on Olaf Scholz (23.23× the country average).

Demographically, the Frank-Walter Steinmeier audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Individualism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Frank-Walter Steinmeier fan in Germany is more male, around 43.9 years old, with strong Individualism tendencies and a notable affinity for Olaf Scholz.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Frank-Walter Steinmeier profile in Germany.

Audience size
1M
in Germany
Gender
36.9%♀
63.1% male
Age
43.9
average years
Country rank
#6456
Person in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Frank-Walter Steinmeier fans

36.9% are female, 63.1% are male, average age 43.9.

Fig. 02

Gender split

36.9%
Female
63.1%
Male
Demographic split for Frank-Walter Steinmeier audience in Germany
MetricValue
Female36.9%
Male63.1%
Average age43.9
Estimated audience size1,011,944
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Frank-Walter Steinmeier audience in Germany
Age bracketShare%
16-1913%
20-2912%
30-3917%
40-4928%
50+29%
Fig. 04

Worldwide distribution

67.9%

of the worldwide Frank-Walter Steinmeier audience comes from Germany.

Worldwide audience distribution share by country for Frank-Walter Steinmeier
CountryShare
Germany67.9%
United States3.3%
Nigeria2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Frank-Walter Steinmeier audience in Germany is strongest.

Fig. 05

Top regions by affinity

Frank-Walter Steinmeier fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~40K1.19×
02Berlin~50K1.13×
03Sachsen~60K1.12×
04Sachsen-Anhalt~30K1.07×
05Thüringen~30K1.06×
06Niedersachsen~100K1.02×
07Mecklenburg-Vorpommern~20K1.02×
08Saarland~10K1.02×
09Rheinland-Pfalz~50K0.99×
10Nordrhein-Westfalen~200K0.98×
11Schleswig-Holstein~30K0.92×
12Baden-Württemberg~100K0.91×
13Bayern~100K0.90×
14Hessen~70K0.90×
15Hamburg~20K0.90×
16Bremen~8K0.89×
Fig. 06

Affinity by region

Affinity by region — Frank-Walter Steinmeier, Germany
0.89×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Frank-Walter Steinmeier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Frank-Walter Steinmeier audience
#·InterestCategoryAffinity×
01Independent Media CenterNews42.10×
02Karl LauterbachPolitics & Society30.57×
03Manuela SchwesigPolitics & Society30.41×
04Sigmar GabrielPolitics & Society29.15×
05Andrea NahlesPolitics & Society28.02×
06Olaf ScholzPolitics & Society23.23×
07Katrin Göring-EckardtPolitics & Society19.82×
08GovernmentPolitics & Society17.35×
09Dorothee BärPolitics & Society15.09×
10Sandra MaischbergerMovies & TV13.52×
11Cicero (magazine)News12.00×
12Markus LanzMovies & TV11.68×
13Julia KlöcknerPolitics & Society10.10×
14Cem ÖzdemirPolitics & Society9.86×
15Ursula von der LeyenPolitics & Society9.75×
16Konstantin WeckerMusic & Radio9.70×
17Creative CommonsTechnology & Electronics8.83×
18Junge FreiheitNews8.55×
19Der TagesspiegelNews7.31×
20Political scienceBusiness & Career5.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Frank-Walter Steinmeier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Frank-Walter Steinmeier audience · What stands out
TraitClusterDeviationScore
IndividualismJOY1.81×
SpiritualityBALANCE1.60×
Community OrientationOPEN1.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Frank-Walter Steinmeier audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.61×
Price SensitivityPREMIUM0.70×
Luxury OrientationPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Frank-Walter Steinmeier have in Germany?

Frank-Walter Steinmeier has an estimated audience of 1,011,944 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Frank-Walter Steinmeier fans?

36.9% of Frank-Walter Steinmeier fans are female, 63.1% are male, with an average age of 43.9 years.

03

Which brands do Frank-Walter Steinmeier fans like most?

Frank-Walter Steinmeier fans show strongest brand affinity for Olaf Scholz (23.23×), Markus Lanz (11.68×), and Karl Lauterbach (30.57×) over the country average.

04

Where do Frank-Walter Steinmeier fans live in Germany?

Frank-Walter Steinmeier fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Frank-Walter Steinmeier fans also like?

Beyond Frank-Walter Steinmeier itself, the audience over-indexes on Markus Lanz (11.68×), Karl Lauterbach (30.57×), Independent Media Center (42.1×), and Government (17.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politician audiences in Germany

See Frank-Walter Steinmeier audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Frank-Walter Steinmeier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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