Sigmar Gabriel Audience in Germany
Sigmar Gabriel has an estimated audience of 448,708 people in Germany. 30.0% are female, 70.0% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Markus Lanz, Reinhard Mey, Frank-Walter Steinmeier, Der Tagesspiegel, Borussia Dortmund.
The average Sigmar Gabriel fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Markus Lanz, Reinhard Mey, Frank-Walter Steinmeier, with strongest over-indexing on Markus Lanz (11.97× the country average). Demographically, the Sigmar Gabriel audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Sigmar Gabriel fans
| Metric | Value |
|---|---|
| Female | 30.0% |
| Male | 70.0% |
| Average age | 45.5 |
| Estimated audience size | 448,708 |
Audience persona
The typical Sigmar Gabriel fan in Germany is more male, around 45.5 years old, with strong Patriotism tendencies and a notable affinity for Markus Lanz.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 111,658 | 1.14× |
| Bayern | 67,534 | 0.94× |
| Niedersachsen | 63,755 | 1.46× |
| Baden-Württemberg | 57,129 | 0.93× |
| Hessen | 33,139 | 0.97× |
| Berlin | 22,951 | 1.14× |
| Rheinland-Pfalz | 22,781 | 1.01× |
| Sachsen | 19,638 | 0.89× |
| Schleswig-Holstein | 16,453 | 1.02× |
| Brandenburg | 12,866 | 0.92× |
| Sachsen-Anhalt | 11,921 | 1.03× |
| Hamburg | 10,938 | 1.08× |
| Thüringen | 9,792 | 0.86× |
| Mecklenburg-Vorpommern | 7,586 | 0.89× |
| Saarland | 4,500 | 0.82× |
| Bremen | 3,466 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Markus Lanz | 11.97× | Movies & TV |
| Reinhard Mey | 14.26× | Music & Radio |
| Frank-Walter Steinmeier | 22.4× | Politics & Society |
| Der Tagesspiegel | 8.66× | News |
| Borussia Dortmund | 2.24× | Sports |
| Roland Kaiser | 5.23× | Music & Radio |
| 1. FC Heidenheim | 8× | Sports |
| Andy Borg | 5.77× | Music & Radio |
| Spiegel Online | 2.5× | News |
| FC Bayern Munich | 2.18× | Sports |
| Mary Roos | 8.41× | Music & Radio |
| Satire | 4.77× | Literature |
| Bernhard Brink | 8.83× | Music & Radio |
| 2. Bundesliga | 2.66× | Sports |
| Eintracht Frankfurt | 2.59× | Sports |
| VfB Stuttgart | 2.75× | Sports |
| SV Werder Bremen | 2.38× | Sports |
| Transfermarkt | 2.73× | Sports |
| Semino Rossi | 5.82× | Music & Radio |
| Holstein Kiel | 5.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Community Orientation | OPEN | 1.5 |
| Sustainability | BALANCE | 1.47 |
| Career Orientation | POWER | 1.31 |
| Individualism | JOY | 1.24 |
| Early Adopter Mentality | POWER | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 90.8% |
| Austria | 2.9% |
| Switzerland | 2.2% |
See Sigmar Gabriel audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,196,163)
- Lars Klingbeil (3,027,025)
Frequently asked questions
How many fans does Sigmar Gabriel have in Germany?
Sigmar Gabriel has an estimated audience of 448,708 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sigmar Gabriel fans?
30.0% of Sigmar Gabriel fans are female, 70.0% are male, with an average age of 45.5 years.
Which brands do Sigmar Gabriel fans like most?
Sigmar Gabriel fans show strongest brand affinity for Markus Lanz (11.97×), Reinhard Mey (14.26×), and Frank-Walter Steinmeier (22.4×) over the country average.
Where do Sigmar Gabriel fans live in Germany?
Sigmar Gabriel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 111,658), Bayern (reach 67,534), and Niedersachsen (reach 63,755). These three regions account for the largest share of the active audience.
What other brands do Sigmar Gabriel fans also like?
Beyond Sigmar Gabriel itself, the audience over-indexes on Reinhard Mey (14.26×), Frank-Walter Steinmeier (22.4×), Der Tagesspiegel (8.66×), and Borussia Dortmund (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sigmar Gabriel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.