Rascasse Audience Intelligence

Sigmar Gabriel Audience in Germany

A data profile of the people who buy, follow and care about Sigmar Gabriel in Germany — modelled from more than twelve digital signal sources. Sigmar Gabriel has an estimated audience of 465,420 people in Germany.

#77among Politician in Germany#2419among Person in Germany#592in Politics & Society

The average Sigmar Gabriel fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Frank-Walter Steinmeier, Der Tagesspiegel, Markus Lanz, with strongest over-indexing on Frank-Walter Steinmeier (29.15× the country average).

Demographically, the Sigmar Gabriel audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sigmar Gabriel fan in Germany is more male, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Frank-Walter Steinmeier.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sigmar Gabriel profile in Germany.

Audience size
465K
in Germany
Gender
30.0%♀
70.0% male
Age
45.5
average years
Country rank
#12452
Person in Germany
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sigmar Gabriel fans

30.0% are female, 70.0% are male, average age 45.5.

Fig. 02

Gender split

30.0%
Female
70.0%
Male
Demographic split for Sigmar Gabriel audience in Germany
MetricValue
Female30.0%
Male70.0%
Average age45.5
Estimated audience size465,420
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Sigmar Gabriel audience in Germany
Age bracketShare%
16-1911%
20-2910%
30-3916%
40-4929%
50+34%
Fig. 04

Worldwide distribution

90.9%

of the worldwide Sigmar Gabriel audience comes from Germany.

Worldwide audience distribution share by country for Sigmar Gabriel
CountryShare
Germany90.9%
Austria2.8%
Switzerland2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sigmar Gabriel audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sigmar Gabriel fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~60K1.44×
02Berlin~20K1.11×
03Nordrhein-Westfalen~100K1.08×
04Sachsen-Anhalt~10K1.07×
05Hamburg~10K1.07×
06Schleswig-Holstein~20K1.01×
07Rheinland-Pfalz~20K0.99×
08Brandenburg~10K0.96×
09Hessen~30K0.95×
10Bremen~4K0.94×
11Mecklenburg-Vorpommern~8K0.93×
12Baden-Württemberg~60K0.91×
13Sachsen~20K0.91×
14Thüringen~10K0.91×
15Bayern~60K0.89×
16Saarland~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Sigmar Gabriel, Germany
0.87×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sigmar Gabriel audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sigmar Gabriel audience
#·InterestCategoryAffinity×
01Frank-Walter SteinmeierPolitics & Society29.15×
02Annegret Kramp-KarrenbauerPolitics & Society20.56×
03Der TagesspiegelNews9.86×
04Markus LanzMovies & TV9.46×
05Junge FreiheitNews7.58×
061. FC HeidenheimSports7.22×
07Andy BorgMusic & Radio6.99×
08Michael Patrick KellyMusic & Radio6.37×
09Frauen-BundesligaSports6.01×
10Reinhard MeyMusic & Radio5.84×
11Udo LindenbergMusic & Radio4.86×
12VfL BochumSports4.82×
13Roland KaiserMusic & Radio4.74×
14TransfermarktSports3.40×
15ZDFMovies & TV2.71×
16CommerzbankBusiness & Career2.52×
17SV Werder BremenSports2.50×
18TagesschauMovies & TV2.32×
19Deutsche BahnCars & Mobility2.19×
20Borussia DortmundSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sigmar Gabriel audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sigmar Gabriel audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.83×
Community OrientationOPEN1.78×
PatriotismCONSERVATISM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sigmar Gabriel audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.70×
CreativityOPEN0.75×
DIY MentalityTHRILL0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sigmar Gabriel have in Germany?

Sigmar Gabriel has an estimated audience of 465,420 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sigmar Gabriel fans?

30.0% of Sigmar Gabriel fans are female, 70.0% are male, with an average age of 45.5 years.

03

Which brands do Sigmar Gabriel fans like most?

Sigmar Gabriel fans show strongest brand affinity for Frank-Walter Steinmeier (29.15×), Der Tagesspiegel (9.86×), and Markus Lanz (9.46×) over the country average.

04

Where do Sigmar Gabriel fans live in Germany?

Sigmar Gabriel fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~60K), and Niedersachsen (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Sigmar Gabriel fans also like?

Beyond Sigmar Gabriel itself, the audience over-indexes on Der Tagesspiegel (9.86×), Markus Lanz (9.46×), Junge Freiheit (7.58×), and Roland Kaiser (4.74×) compared to the Germany average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Sigmar Gabriel audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sigmar Gabriel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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