Rascasse Audience Intelligence

Bärbel Bas Audience in Germany

A data profile of the people who buy, follow and care about Bärbel Bas in Germany — modelled from more than twelve digital signal sources. Bärbel Bas has an estimated audience of 2,897,342 people in Germany.

#4among Politician in Germany#116among Person in Germany#65in Politics & Society

The average Bärbel Bas fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Roland Kaiser, Scooby-Doo, with strongest over-indexing on Tagesschau (2.65× the country average).

Demographically, the Bärbel Bas audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bärbel Bas fan in Germany is balanced, around 42.2 years old, with strong Patriotism tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bärbel Bas profile in Germany.

Audience size
2.9M
in Germany
Gender
46.1%♀
53.9% male
Age
42.2
average years
Country rank
#2219
Person in Germany
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bärbel Bas fans

46.1% are female, 53.9% are male, average age 42.2.

Fig. 02

Gender split

46.1%
Female
53.9%
Male
Demographic split for Bärbel Bas audience in Germany
MetricValue
Female46.1%
Male53.9%
Average age42.2
Estimated audience size2,897,342
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Bärbel Bas audience in Germany
Age bracketShare%
16-1914%
20-2915%
30-3920%
40-4927%
50+24%
Fig. 04

Worldwide distribution

94.2%

of the worldwide Bärbel Bas audience comes from Germany.

Worldwide audience distribution share by country for Bärbel Bas
CountryShare
Germany94.2%
Austria1.3%
Switzerland1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bärbel Bas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bärbel Bas fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~100K1.17×
02Nordrhein-Westfalen~600K1.14×
03Niedersachsen~300K1.08×
04Brandenburg~90K1.08×
05Sachsen-Anhalt~70K1.07×
06Mecklenburg-Vorpommern~50K1.07×
07Thüringen~70K1.05×
08Schleswig-Holstein~100K1.04×
09Rheinland-Pfalz~100K1.03×
10Sachsen~100K1.03×
11Bayern~400K0.94×
12Saarland~30K0.92×
13Hamburg~50K0.91×
14Baden-Württemberg~300K0.87×
15Hessen~200K0.87×
16Bremen~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Bärbel Bas, Germany
0.83×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bärbel Bas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bärbel Bas audience
#·InterestCategoryAffinity×
01Kate BushMusic & Radio8.31×
02Liza MinnelliMusic & Radio7.69×
03BeckMusic & Radio5.82×
04Scooby-DooMovies & TV5.73×
05Love ActuallyMovies & TV5.43×
06Jutarnji listNews5.27×
07Roland KaiserMusic & Radio4.43×
08BundestagPolitics & Society4.16×
09Udo JürgensMusic & Radio3.98×
10Political scienceBusiness & Career3.31×
11Junge FreiheitNews3.16×
12SatireLiterature3.01×
13TelegramInternet & Social Media2.67×
14TagesschauMovies & TV2.65×
15FocusNews2.52×
16RTL TelevisionMovies & TV2.24×
17TransfermarktSports1.97×
18Müller (company)Food & Beverages1.96×
19PoliticsPolitics & Society1.75×
20NatureHome & Garden1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bärbel Bas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bärbel Bas audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.76×
Need for SecurityCONSERVATISM1.51×
SpiritualityBALANCE1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bärbel Bas audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.69×
Sports ActivityPOWER0.81×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bärbel Bas have in Germany?

Bärbel Bas has an estimated audience of 2,897,342 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bärbel Bas fans?

46.1% of Bärbel Bas fans are female, 53.9% are male, with an average age of 42.2 years.

03

Which brands do Bärbel Bas fans like most?

Bärbel Bas fans show strongest brand affinity for Tagesschau (2.65×), Roland Kaiser (4.43×), and Scooby-Doo (5.73×) over the country average.

04

Where do Bärbel Bas fans live in Germany?

Bärbel Bas fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Bärbel Bas fans also like?

Beyond Bärbel Bas itself, the audience over-indexes on Roland Kaiser (4.43×), Scooby-Doo (5.73×), Müller (company) (1.96×), and Kate Bush (8.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Bärbel Bas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bärbel Bas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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