Bärbel Bas Audience in Germany
Bärbel Bas has an estimated audience of 2,652,566 people in Germany. 46.2% are female, 53.8% are male, average age 42.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Israel, KLIX (AM), Scratching post, Preacher (comics), Urban horticulture.
The average Bärbel Bas fan in Germany is 42.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Israel, KLIX (AM), Scratching post, with strongest over-indexing on Israel (2.47× the country average). Demographically, the Bärbel Bas audience skews balanced with an average age of 42.3, and over-indexes on personality traits such as LGBTQ+ Identity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Bärbel Bas fans
| Metric | Value |
|---|---|
| Female | 46.2% |
| Male | 53.8% |
| Average age | 42.3 |
| Estimated audience size | 2,652,566 |
Audience persona
The typical Bärbel Bas fan in Germany is balanced, around 42.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Israel.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 803,927 | 1.38× |
| Bayern | 359,904 | 0.84× |
| Baden-Württemberg | 304,322 | 0.83× |
| Niedersachsen | 291,223 | 1.12× |
| Hessen | 194,988 | 0.96× |
| Berlin | 182,484 | 1.53× |
| Rheinland-Pfalz | 134,920 | 1.01× |
| Sachsen | 120,100 | 0.92× |
| Schleswig-Holstein | 108,670 | 1.13× |
| Brandenburg | 82,162 | 0.99× |
| Thüringen | 63,118 | 0.93× |
| Sachsen-Anhalt | 62,458 | 0.9× |
| Hamburg | 59,607 | 0.99× |
| Mecklenburg-Vorpommern | 47,951 | 0.94× |
| Saarland | 26,494 | 0.81× |
| Bremen | 16,653 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 2.47× | Travel & Leisure |
| KLIX (AM) | 2.82× | Music & Radio |
| Scratching post | 6.34× | Pets & Animals |
| Preacher (comics) | 6.49× | Literature |
| Urban horticulture | 1.5× | Home & Garden |
| Snow White (Fables) | 1.64× | Literature |
| Home Delivery | 1.85× | Food & Beverages |
| Esra Erol | 3.6× | Movies & TV |
| Manor | 4.15× | Shopping |
| Howth | 4.1× | Travel & Leisure |
| Edvard Grieg | 4.09× | Literature |
| Coworking | 1.92× | Business & Career |
| Granola | 4.31× | Food & Beverages |
| Emperor Entertainment Group | 1.7× | Business & Career |
| Zagreb | 1.72× | Travel & Leisure |
| Volvo V60 | 1.94× | Cars & Mobility |
| Solo climbing | 1.54× | Sports |
| Information sensitivity | 2.06× | Technology & Electronics |
| JibJab | 5.09× | Internet & Social Media |
| Hormones: The Series | 3.35× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.09 |
| Patriotism | CONSERVATISM | 1.49 |
| Tradition | CONSERVATISM | 1.33 |
| Pet Ownership | JOY | 1.29 |
| Healthy Lifestyle | BALANCE | 1.22 |
| Need for Security | CONSERVATISM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 94.7% |
| Austria | 1.2% |
| Switzerland | 1.2% |
See Bärbel Bas audiences in other countries
More Politician audiences in Germany
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Annalena Baerbock (3,193,946)
- Lars Klingbeil (3,027,025)
- Olaf Scholz (2,424,146)
Frequently asked questions
How many fans does Bärbel Bas have in Germany?
Bärbel Bas has an estimated audience of 2,652,566 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bärbel Bas fans?
46.2% of Bärbel Bas fans are female, 53.8% are male, with an average age of 42.3 years.
Which brands do Bärbel Bas fans like most?
Bärbel Bas fans show strongest brand affinity for Israel (2.47×), KLIX (AM) (2.82×), and Scratching post (6.34×) over the country average.
Where do Bärbel Bas fans live in Germany?
Bärbel Bas fans in Germany are most concentrated in Nordrhein-Westfalen (reach 803,927), Bayern (reach 359,904), and Baden-Württemberg (reach 304,322). These three regions account for the largest share of the active audience.
What other brands do Bärbel Bas fans also like?
Beyond Bärbel Bas itself, the audience over-indexes on KLIX (AM) (2.82×), Scratching post (6.34×), Preacher (comics) (6.49×), and Urban horticulture (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bärbel Bas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.