Annalena Baerbock Audience in Germany
Annalena Baerbock has an estimated audience of 3,193,945 people in Germany. 56.1% are female, 43.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jotex, Western Union, Sustainable energy, Renewable energy, Satire.
The average Annalena Baerbock fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jotex, Western Union, Sustainable energy, with strongest over-indexing on Jotex (39.73× the country average). Demographically, the Annalena Baerbock audience skews more female with an average age of 38.4, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Person · Subtype: Politician
Demographics of Annalena Baerbock fans
| Metric | Value |
|---|---|
| Female | 56.1% |
| Male | 43.9% |
| Average age | 38.4 |
| Estimated audience size | 3,193,945 |
Audience persona
The typical Annalena Baerbock fan in Germany is more female, around 38.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 660,687 | 0.95× |
| Bayern | 471,391 | 0.92× |
| Baden-Württemberg | 406,046 | 0.93× |
| Niedersachsen | 317,513 | 1.02× |
| Hessen | 220,564 | 0.91× |
| Sachsen | 188,612 | 1.2× |
| Rheinland-Pfalz | 158,473 | 0.99× |
| Berlin | 144,892 | 1.01× |
| Brandenburg | 121,186 | 1.22× |
| Schleswig-Holstein | 111,330 | 0.97× |
| Thüringen | 92,242 | 1.13× |
| Sachsen-Anhalt | 90,564 | 1.09× |
| Mecklenburg-Vorpommern | 66,814 | 1.1× |
| Hamburg | 64,525 | 0.89× |
| Saarland | 34,630 | 0.88× |
| Bremen | 21,078 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 39.73× | Shopping |
| Western Union | 6.17× | Business & Career |
| Sustainable energy | 4.25× | Home & Garden |
| Renewable energy | 3.48× | Business & Career |
| Satire | 4.96× | Literature |
| Reinhard Mey | 6.24× | Music & Radio |
| Real property | 4.82× | Home & Garden |
| Love Actually | 7.28× | Movies & TV |
| Spiegel Online | 2.11× | News |
| Markus Lanz | 3.44× | Movies & TV |
| Pets | 1.66× | Pets & Animals |
| Der Tagesspiegel | 3.27× | News |
| Tagesschau | 1.66× | Movies & TV |
| German television comedy | 4.64× | Movies & TV |
| Small Business Administration | 7.5× | Business & Career |
| Automobiles | 1.58× | Cars & Mobility |
| RTL Television | 2.47× | Movies & TV |
| Solidarity | 4.21× | Politics & Society |
| Felix Baumgartner | 3.35× | Sports |
| Telegram | 2.89× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.77 |
| Sustainability | BALANCE | 2.51 |
| Pet Ownership | JOY | 1.27 |
| Indulgence | JOY | 1.25 |
| Need for Security | CONSERVATISM | 1.22 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 78.0% |
| Switzerland | 2.6% |
| Austria | 2.3% |
See Annalena Baerbock audiences in other countries
More Politician audiences in Germany
- Julia Klöckner (6,353,376)
- Friedrich Merz (5,955,023)
- Alice Weidel (4,603,801)
- Lars Klingbeil (3,027,025)
- Bärbel Bas (2,588,945)
Frequently asked questions
How many fans does Annalena Baerbock have in Germany?
Annalena Baerbock has an estimated audience of 3,193,945 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Annalena Baerbock fans?
56.1% of Annalena Baerbock fans are female, 43.9% are male, with an average age of 38.4 years.
Which brands do Annalena Baerbock fans like most?
Annalena Baerbock fans show strongest brand affinity for Jotex (39.73×), Western Union (6.17×), and Sustainable energy (4.25×) over the country average.
Where do Annalena Baerbock fans live in Germany?
Annalena Baerbock fans in Germany are most concentrated in Nordrhein-Westfalen (reach 660,687), Bayern (reach 471,391), and Baden-Württemberg (reach 406,046). These three regions account for the largest share of the active audience.
What other brands do Annalena Baerbock fans also like?
Beyond Annalena Baerbock itself, the audience over-indexes on Western Union (6.17×), Sustainable energy (4.25×), Renewable energy (3.48×), and Satire (4.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Annalena Baerbock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.