Rascasse Audience Intelligence

Annalena Baerbock Audience in Germany

A data profile of the people who buy, follow and care about Annalena Baerbock in Germany — modelled from more than twelve digital signal sources. Annalena Baerbock has an estimated audience of 2,491,455 people in Germany.

#6among Politician in Germany#165among Person in Germany#87in Politics & Society

The average Annalena Baerbock fan in Germany is 40.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Love Actually, Telegram, with strongest over-indexing on Tagesschau (3.12× the country average).

Demographically, the Annalena Baerbock audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Annalena Baerbock fan in Germany is balanced, around 40.1 years old, with strong Sustainability tendencies and a notable affinity for Tagesschau.

Category: Politics & Society · Type: Person · Subtype: Politician

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Annalena Baerbock profile in Germany.

Audience size
2.5M
in Germany
Gender
47.8%♀
52.2% male
Age
40.1
average years
Country rank
#2650
Person in Germany
Fig. 01

Search interest · 12-month trend

-69%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Annalena Baerbock fans

47.8% are female, 52.2% are male, average age 40.1.

Fig. 02

Gender split

47.8%
Female
52.2%
Male
Demographic split for Annalena Baerbock audience in Germany
MetricValue
Female47.8%
Male52.2%
Average age40.1
Estimated audience size2,491,455
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Annalena Baerbock audience in Germany
Age bracketShare%
16-1918%
20-2918%
30-3920%
40-4924%
50+20%
Fig. 04

Worldwide distribution

74.4%

of the worldwide Annalena Baerbock audience comes from Germany.

Worldwide audience distribution share by country for Annalena Baerbock
CountryShare
Germany74.4%
Switzerland2.4%
Austria2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Annalena Baerbock audience in Germany is strongest.

Fig. 05

Top regions by affinity

Annalena Baerbock fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~100K1.21×
02Sachsen~200K1.19×
03Sachsen-Anhalt~100K1.13×
04Thüringen~100K1.13×
05Mecklenburg-Vorpommern~70K1.12×
06Niedersachsen~300K1.01×
07Schleswig-Holstein~100K0.99×
08Rheinland-Pfalz~200K0.98×
09Berlin~100K0.97×
10Saarland~40K0.97×
11Nordrhein-Westfalen~700K0.92×
12Baden-Württemberg~400K0.91×
13Hessen~200K0.90×
14Bayern~500K0.89×
15Hamburg~70K0.89×
16Bremen~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Annalena Baerbock, Germany
0.81×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Annalena Baerbock audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Annalena Baerbock audience
#·InterestCategoryAffinity×
01Same-sex marriageKids & Family10.85×
02Wales national football teamSports10.48×
03Love ActuallyMovies & TV10.46×
04Earth DayPolitics & Society10.13×
05Ramadan (calendar month)Politics & Society7.68×
06Che GuevaraPolitics & Society7.36×
07Environmental protectionPolitics & Society7.35×
08New Year's EveHome & Garden6.42×
09TelegramInternet & Social Media5.24×
10Sahra WagenknechtPolitics & Society4.93×
11FundraisingBusiness & Career4.35×
12Sustainable energyHome & Garden4.16×
13Renewable energyBusiness & Career4.04×
14Junge FreiheitNews3.95×
15Der TagesspiegelNews3.83×
16FocusNews3.13×
17TagesschauMovies & TV3.12×
18Markus LanzMovies & TV2.87×
19Efficient energy useTechnology & Electronics2.55×
20HugendubelShopping2.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Annalena Baerbock audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Annalena Baerbock audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.40×
Need for SecurityCONSERVATISM1.70×
Convenience OrientationPREMIUM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Annalena Baerbock audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.90×
Sports ActivityPOWER0.92×
Luxury OrientationPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Annalena Baerbock have in Germany?

Annalena Baerbock has an estimated audience of 2,491,455 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Annalena Baerbock fans?

47.8% of Annalena Baerbock fans are female, 52.2% are male, with an average age of 40.1 years.

03

Which brands do Annalena Baerbock fans like most?

Annalena Baerbock fans show strongest brand affinity for Tagesschau (3.12×), Love Actually (10.46×), and Telegram (5.24×) over the country average.

04

Where do Annalena Baerbock fans live in Germany?

Annalena Baerbock fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Annalena Baerbock fans also like?

Beyond Annalena Baerbock itself, the audience over-indexes on Love Actually (10.46×), Telegram (5.24×), Renewable energy (4.04×), and Sustainable energy (4.16×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Annalena Baerbock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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