Politics Audience in Germany
A data profile of the people who buy, follow and care about Politics in Germany — modelled from more than twelve digital signal sources. Politics has an estimated audience of 14,482,244 people in Germany.
The average Politics fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Tagesschau, Current events, Bild, with strongest over-indexing on Tagesschau (3.09× the country average).
Demographically, the Politics audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Politics fan in Germany is balanced, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Tagesschau.
At a glance
The key figures that characterise the Politics profile in Germany.
Search interest · 12-month trend
Demographics of Politics fans
47.8% are female, 52.2% are male, average age 42.7.
Gender split
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.7 |
| Estimated audience size | 14,482,244 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Politics audience comes from Germany.
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
Geography
Where the Politics audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Thüringen | ~600K | 1.55× | |
| 02 | Sachsen | ~1M | 1.42× | |
| 03 | Brandenburg | ~600K | 1.37× | |
| 04 | Sachsen-Anhalt | ~500K | 1.32× | |
| 05 | Mecklenburg-Vorpommern | ~300K | 1.16× | |
| 06 | Niedersachsen | ~1.5M | 1.07× | |
| 07 | Nordrhein-Westfalen | ~3M | 0.91× | |
| 08 | Schleswig-Holstein | ~500K | 0.90× | |
| 09 | Berlin | ~600K | 0.88× | |
| 10 | Rheinland-Pfalz | ~600K | 0.84× | |
| 11 | Bayern | ~2M | 0.83× | |
| 12 | Baden-Württemberg | ~1.5M | 0.79× | |
| 13 | Hessen | ~800K | 0.77× | |
| 14 | Hamburg | ~300K | 0.76× | |
| 15 | Bremen | ~90K | 0.75× | |
| 16 | Saarland | ~100K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Politics audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Obituary | Literature | 3.43× | ||
| 02 | Tagesschau | Movies & TV | 3.09× | ||
| 03 | Crossword | Games | 3.07× | ||
| 04 | Charity and causes | Business & Career | 2.26× | ||
| 05 | Humanities | Politics & Society | 2.22× | ||
| 06 | Der Tagesspiegel | News | 2.11× | ||
| 07 | Law | Business & Career | 1.93× | ||
| 08 | FOCUS Online | News | 1.91× | ||
| 09 | ZDF | Movies & TV | 1.83× | ||
| 10 | Renewable energy | Business & Career | 1.74× | ||
| 11 | News magazine | News | 1.69× | ||
| 12 | Printing | Technology & Electronics | 1.65× | ||
| 13 | News broadcasting | Business & Career | 1.65× | ||
| 14 | Gmail | Internet & Social Media | 1.64× | ||
| 15 | Podcast | Music & Radio | 1.63× | ||
| 16 | Current events | Arts & Culture | 1.61× | ||
| 17 | Sportschau | Sports | 1.61× | ||
| 18 | Knowledge | Business & Career | 1.55× | ||
| 19 | Hornbach | Shopping | 1.52× | ||
| 20 | Bild | News | 1.51× |
Personality of the Politics audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.47× | |
| Sustainability | BALANCE | 1.44× | |
| Career Orientation | POWER | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.02× | |
| Design Affinity | PREMIUM | 1.06× | |
| Extroversion | THRILL | 1.07× |
Frequently asked questions
How many fans does Politics have in Germany?
Politics has an estimated audience of 14,482,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Politics fans?
47.8% of Politics fans are female, 52.2% are male, with an average age of 42.7 years.
Which brands do Politics fans like most?
Politics fans show strongest brand affinity for Tagesschau (3.09×), Current events (1.61×), and Bild (1.51×) over the country average.
Where do Politics fans live in Germany?
Politics fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~3M), Bayern (reach ~2M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Politics fans also like?
Beyond Politics itself, the audience over-indexes on Current events (1.61×), Bild (1.51×), ZDF (1.83×), and FOCUS Online (1.91×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
See Politics audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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