Politics Audience in Germany
Politics has an estimated audience of 14,482,244 people in Germany. 47.8% are female, 52.2% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Current events, Gala, Bild, Spiegel Online.
The average Politics fan in Germany is 42.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Current events, Gala, with strongest over-indexing on Tagesschau (3.09× the country average). Demographically, the Politics audience skews balanced with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Field of study
Demographics of Politics fans
| Metric | Value |
|---|---|
| Female | 47.8% |
| Male | 52.2% |
| Average age | 42.7 |
| Estimated audience size | 14,482,244 |
Audience persona
The typical Politics fan in Germany is balanced, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,878,719 | 0.91× |
| Bayern | 1,933,148 | 0.83× |
| Baden-Württemberg | 1,546,630 | 0.78× |
| Niedersachsen | 1,482,922 | 1.05× |
| Sachsen | 1,032,000 | 1.45× |
| Hessen | 839,397 | 0.76× |
| Brandenburg | 625,288 | 1.39× |
| Thüringen | 598,657 | 1.62× |
| Rheinland-Pfalz | 593,549 | 0.82× |
| Berlin | 582,263 | 0.9× |
| Sachsen-Anhalt | 501,178 | 1.34× |
| Schleswig-Holstein | 456,499 | 0.88× |
| Mecklenburg-Vorpommern | 322,020 | 1.16× |
| Hamburg | 249,211 | 0.76× |
| Saarland | 116,685 | 0.66× |
| Bremen | 84,645 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 3.09× | Movies & TV |
| Current events | 1.61× | Arts & Culture |
| Gala | 1.85× | News |
| Bild | 1.51× | News |
| Spiegel Online | 1.65× | News |
| Wetter.com | 1.74× | Home & Garden |
| ZDF | 1.83× | Movies & TV |
| FOCUS Online | 1.91× | News |
| Obituary | 3.43× | Literature |
| Printing | 1.65× | Technology & Electronics |
| Crossword | 3.07× | Games |
| Law | 1.93× | Business & Career |
| News broadcasting | 1.65× | Business & Career |
| News magazine | 1.69× | News |
| Sportschau | 1.61× | Sports |
| Hornbach | 1.52× | Shopping |
| Charity and causes | 2.26× | Business & Career |
| Gmail | 1.64× | Internet & Social Media |
| Podcast | 1.63× | Music & Radio |
| Der Tagesspiegel | 2.11× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.32 |
| Patriotism | CONSERVATISM | 1.16 |
| Pet Ownership | JOY | 1.15 |
| Tradition | CONSERVATISM | 1.15 |
| LGBTQ+ Identity | OPEN | 1.13 |
| Healthy Lifestyle | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| India | 5.5% |
| Italy | 5.3% |
See Politics audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Politics have in Germany?
Politics has an estimated audience of 14,482,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Politics fans?
47.8% of Politics fans are female, 52.2% are male, with an average age of 42.7 years.
Which brands do Politics fans like most?
Politics fans show strongest brand affinity for Tagesschau (3.09×), Current events (1.61×), and Gala (1.85×) over the country average.
Where do Politics fans live in Germany?
Politics fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,878,719), Bayern (reach 1,933,148), and Baden-Württemberg (reach 1,546,630). These three regions account for the largest share of the active audience.
What other brands do Politics fans also like?
Beyond Politics itself, the audience over-indexes on Current events (1.61×), Gala (1.85×), Bild (1.51×), and Spiegel Online (1.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Politics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.