Obituary Audience in Germany
Obituary has an estimated audience of 3,138,125 people in Germany. 48.7% are female, 51.3% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Delivery, Theocracy, Litter box, Scorpio (comics), Preacher (comics).
The average Obituary fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Delivery, Theocracy, Litter box, with strongest over-indexing on Home Delivery (13.74× the country average). Demographically, the Obituary audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Topic
Demographics of Obituary fans
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.6 |
| Estimated audience size | 3,138,125 |
Audience persona
The typical Obituary fan in Germany is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Home Delivery.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 710,729 | 1.04× |
| Bayern | 613,158 | 1.22× |
| Baden-Württemberg | 490,348 | 1.15× |
| Hessen | 300,704 | 1.26× |
| Niedersachsen | 285,064 | 0.94× |
| Berlin | 186,721 | 1.33× |
| Rheinland-Pfalz | 176,432 | 1.12× |
| Sachsen | 156,691 | 1.02× |
| Schleswig-Holstein | 109,833 | 0.97× |
| Hamburg | 81,949 | 1.16× |
| Brandenburg | 77,419 | 0.8× |
| Thüringen | 71,890 | 0.9× |
| Sachsen-Anhalt | 64,939 | 0.8× |
| Mecklenburg-Vorpommern | 40,744 | 0.68× |
| Saarland | 34,829 | 0.9× |
| Bremen | 21,706 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Delivery | 13.74× | Food & Beverages |
| Theocracy | 23.62× | Music & Radio |
| Litter box | 1.8× | Pets & Animals |
| Scorpio (comics) | 15.69× | Literature |
| Preacher (comics) | 8.13× | Literature |
| Pillow | 1.76× | Home & Garden |
| Urban Outfitters | 1.72× | Shopping |
| VfL Wolfsburg | 1.71× | Sports |
| 3D printing | 2.11× | Technology & Electronics |
| Curcuma | 4.51× | Food & Beverages |
| Emperor Entertainment Group | 2.95× | Business & Career |
| Eindhoven | 1.63× | Travel & Leisure |
| Medieval fantasy | 8.33× | Literature |
| Esra Erol | 4.08× | Movies & TV |
| Este, Veneto | 1.71× | Travel & Leisure |
| Euphonium | 7.28× | Music & Radio |
| JDSU | 2.08× | Business & Career |
| MK | 1.83× | Music & Radio |
| Molly Hatchet | 7.85× | Music & Radio |
| Nationality | 1.73× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.04 |
| Spirituality | BALANCE | 1.58 |
| Convenience Orientation | PREMIUM | 1.5 |
| Community Orientation | OPEN | 1.32 |
| DIY Mentality | THRILL | 1.21 |
| Pet Ownership | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 7.5% |
| India | 6.2% |
See Obituary audiences in other countries
More Literature audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Obituary have in Germany?
Obituary has an estimated audience of 3,138,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Obituary fans?
48.7% of Obituary fans are female, 51.3% are male, with an average age of 42.6 years.
Which brands do Obituary fans like most?
Obituary fans show strongest brand affinity for Home Delivery (13.74×), Theocracy (23.62×), and Litter box (1.8×) over the country average.
Where do Obituary fans live in Germany?
Obituary fans in Germany are most concentrated in Nordrhein-Westfalen (reach 710,729), Bayern (reach 613,158), and Baden-Württemberg (reach 490,348). These three regions account for the largest share of the active audience.
What other brands do Obituary fans also like?
Beyond Obituary itself, the audience over-indexes on Theocracy (23.62×), Litter box (1.8×), Scorpio (comics) (15.69×), and Preacher (comics) (8.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.