Rascasse Audience Intelligence

Obituary Audience in Germany

A data profile of the people who buy, follow and care about Obituary in Germany — modelled from more than twelve digital signal sources. Obituary has an estimated audience of 3,138,125 people in Germany.

#1221among Topic in Germany#35in Literature

The average Obituary fan in Germany is 42.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Politics, Tagesschau, MSN, with strongest over-indexing on Politics (3.43× the country average).

Demographically, the Obituary audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Obituary fan in Germany is balanced, around 42.6 years old, with strong Patriotism tendencies and a notable affinity for Politics.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Obituary profile in Germany.

Audience size
3.1M
in Germany
Gender
48.7%♀
51.3% male
Age
42.6
average years
Country rank
#1993
Topic in Germany
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Obituary fans

48.7% are female, 51.3% are male, average age 42.6.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Obituary audience in Germany
MetricValue
Female48.7%
Male51.3%
Average age42.6
Estimated audience size3,138,125
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Obituary audience in Germany
Age bracketShare%
16-199%
20-2918%
30-3923%
40-4926%
50+23%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Obituary audience comes from Germany.

Worldwide audience distribution share by country for Obituary
CountryShare
United States20.9%
United Kingdom7.5%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Obituary audience in Germany is strongest.

Fig. 05

Top regions by affinity

Obituary fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.19×
02Hessen~300K1.16×
03Bayern~600K1.11×
04Rheinland-Pfalz~200K1.10×
05Sachsen~200K1.10×
06Saarland~40K1.08×
07Baden-Württemberg~400K1.05×
08Hamburg~70K1.05×
09Thüringen~80K1.04×
10Nordrhein-Westfalen~700K1.03×
11Schleswig-Holstein~100K0.98×
12Niedersachsen~300K0.97×
13Bremen~20K0.93×
14Sachsen-Anhalt~70K0.89×
15Brandenburg~80K0.85×
16Mecklenburg-Vorpommern~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Obituary, Germany
0.79×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Obituary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Obituary audience
#·InterestCategoryAffinity×
01HertzCars & Mobility7.40×
02Kronen ZeitungNews6.94×
03Sandra BullockMovies & TV4.39×
04FirefoxInternet & Social Media4.38×
05Political scienceBusiness & Career3.91×
06MSNNews3.72×
07SixtCars & Mobility3.65×
08PoliticsPolitics & Society3.43×
09SatireLiterature3.32×
10TagesschauMovies & TV2.63×
11TransfermarktSports2.41×
12Solar energyHome & Garden2.39×
13Wetter.comHome & Garden2.30×
14NewspapersLiterature2.04×
15Müller (company)Food & Beverages2.01×
16Online newspaperNews2.01×
17PostbankBusiness & Career1.91×
18Eintracht FrankfurtSports1.89×
19Breaking newsMovies & TV1.84×
20ReligionBusiness & Career1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Obituary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Obituary audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.89×
SpiritualityBALANCE1.77×
Convenience OrientationPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Obituary audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.62×
Design AffinityPREMIUM0.66×
Luxury OrientationPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Obituary have in Germany?

Obituary has an estimated audience of 3,138,125 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Obituary fans?

48.7% of Obituary fans are female, 51.3% are male, with an average age of 42.6 years.

03

Which brands do Obituary fans like most?

Obituary fans show strongest brand affinity for Politics (3.43×), Tagesschau (2.63×), and MSN (3.72×) over the country average.

04

Where do Obituary fans live in Germany?

Obituary fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Obituary fans also like?

Beyond Obituary itself, the audience over-indexes on Tagesschau (2.63×), MSN (3.72×), Political science (3.91×), and Müller (company) (2.01×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literature audiences in Germany

See Obituary audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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