Obituary Audience in United States

Obituary logo

Obituary has an estimated audience of 15,315,192 people in United States. 59.6% are female, 40.4% are male, average age 44.8. Top regions: Texas, Pennsylvania, Ohio. Top brand affinities: JDSU, Noodle (Gorillaz), NBC10 Philadelphia, Whataburger, Nationality.

The average Obituary fan in United States is 44.8 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Pennsylvania, Ohio. Top brand affinities include JDSU, Noodle (Gorillaz), NBC10 Philadelphia, with strongest over-indexing on JDSU (22.82× the country average). Demographically, the Obituary audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic

Demographics of Obituary fans

Demographic split for Obituary audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.8
Estimated audience size15,315,192

Audience persona

The typical Obituary fan in United States is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for JDSU.

Top regions in United States

Top regions ranked by reach for Obituary in United States
RegionReachAffinity
Texas853,2460.65×
Pennsylvania836,8771.62×
Ohio745,0741.58×
New York636,6810.74×
California595,3190.35×
Florida543,8980.52×
North Carolina494,6751.07×
Illinois493,2070.97×
Wisconsin486,2912.11×
Michigan472,8441.18×
Indiana403,9721.44×
Louisiana375,9641.9×
Georgia350,4500.74×
Massachusetts344,1471.14×
Tennessee335,3691.09×
Virginia324,8160.87×
South Carolina273,9391.19×
Alabama272,0541.27×
Minnesota260,9561.19×
New Jersey253,7130.65×
Missouri252,2951.02×
Kentucky252,1591.31×
Iowa224,6101.78×
Maryland158,4740.6×
Arizona154,9550.5×
Mississippi154,0431.22×
Kansas136,3891.13×
Arkansas133,1301.06×
West Virginia129,8241.82×
Oklahoma124,7300.73×
Connecticut117,4170.76×
Washington113,1640.37×
Colorado111,4790.46×
Nebraska94,4351.23×
Utah92,9400.68×
New Mexico92,6281.21×
Oregon66,6570.38×
Maine66,1841.21×
Idaho60,5980.79×
South Dakota58,3751.65×
Rhode Island58,1721.19×
New Hampshire55,7020.92×
Nevada51,8660.35×
North Dakota47,6291.51×
Delaware36,4940.86×
Vermont36,1051.34×
Hawaii31,3130.48×
Montana29,4700.69×
Wyoming18,6590.82×
Washington, District of Columbia15,8290.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Obituary audience
BrandAffinityCategory
JDSU22.82×Business & Career
Noodle (Gorillaz)11.82×Music & Radio
NBC10 Philadelphia18.11×Movies & TV
Whataburger1.74×Food & Beverages
Nationality1.9×Politics & Society
Jingoism1.81×Politics & Society
Pillow1.78×Home & Garden
Makro14.04×Food & Beverages
Mount Tambora17.67×
3D printing1.58×Technology & Electronics
Jme16.37×Music & Radio
Stucco2.76×Home & Garden
Iron Man (film)1.58×Movies & TV
Home staging1.64×Home & Garden
Enfamil2.1×Kids & Family
Layne Staley1.84×Music & Radio
Nuts (film)1.65×Movies & TV
Brunello Cucinelli2.1×Fashion & Accessoires
Hebe1.79×Home & Garden
Nurse educator2.05×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Obituary audience
TraitClusterScore
Healthy LifestyleBALANCE2.21
PatriotismCONSERVATISM1.59
SpiritualityBALANCE1.54
Family OrientationCONSERVATISM1.52
IndividualismJOY1.45
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for Obituary
CountryShare
United States20.9%
United Kingdom7.5%
India6.2%

See Obituary audiences in other countries

More Literature audiences in United States

Frequently asked questions

How many fans does Obituary have in United States?

Obituary has an estimated audience of 15,315,192 people in United States, concentrated in Texas and Pennsylvania.

What is the gender split and age of Obituary fans?

59.6% of Obituary fans are female, 40.4% are male, with an average age of 44.8 years.

Which brands do Obituary fans like most?

Obituary fans show strongest brand affinity for JDSU (22.82×), Noodle (Gorillaz) (11.82×), and NBC10 Philadelphia (18.11×) over the country average.

Where do Obituary fans live in United States?

Obituary fans in United States are most concentrated in Texas (reach 853,246), Pennsylvania (reach 836,877), and Ohio (reach 745,074). These three regions account for the largest share of the active audience.

What other brands do Obituary fans also like?

Beyond Obituary itself, the audience over-indexes on Noodle (Gorillaz) (11.82×), NBC10 Philadelphia (18.11×), Whataburger (1.74×), and Nationality (1.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.