Rascasse Audience Intelligence

Obituary Audience in United States

A data profile of the people who buy, follow and care about Obituary in United States — modelled from more than twelve digital signal sources. Obituary has an estimated audience of 15,315,192 people in United States.

#1542among Topic in United States#43in Literature

The average Obituary fan in United States is 44.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Pennsylvania, Ohio.

Top brand affinities include Nostalgia, Genetics, Robert Redford, with strongest over-indexing on Nostalgia (2.8× the country average).

Demographically, the Obituary audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Patriotism, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Obituary fan in United States is more female, around 44.8 years old, with strong Patriotism tendencies and a notable affinity for Nostalgia.

Category: Literature · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Obituary profile in United States.

Audience size
15.3M
in United States
Gender
59.6%♀
40.4% male
Age
44.8
average years
Country rank
#2273
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Obituary fans

59.6% are female, 40.4% are male, average age 44.8.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Obituary audience in United States
MetricValue
Female59.6%
Male40.4%
Average age44.8
Estimated audience size15,315,192
Fig. 03

Age distribution

Ø 44.8
average years
Age distribution of the Obituary audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4925%
50+34%
Fig. 04

Worldwide distribution

20.9%

of the worldwide Obituary audience comes from United States.

Worldwide audience distribution share by country for Obituary
CountryShare
United States20.9%
United Kingdom7.5%
India6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Obituary audience in United States is strongest.

Fig. 05

Top regions by affinity

Obituary fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~500K2.04×
02West Virginia~100K1.86×
03Louisiana~400K1.85×
04Iowa~200K1.79×
05South Dakota~60K1.77×
06North Dakota~50K1.64×
07Vermont~40K1.58×
08Pennsylvania~800K1.57×
09Ohio~700K1.51×
10Indiana~400K1.37×
11Alabama~300K1.28×
12Kentucky~200K1.27×
13New Mexico~100K1.27×
14Mississippi~200K1.26×
15Maine~70K1.26×
16Nebraska~90K1.24×
17Rhode Island~60K1.23×
18South Carolina~300K1.18×
19Minnesota~300K1.16×
20Michigan~400K1.12×
21Massachusetts~300K1.11×
22Kansas~100K1.10×
23Tennessee~300K1.05×
24Arkansas~100K1.04×
25North Carolina~500K1.01×
26Missouri~200K0.98×
27New Hampshire~60K0.95×
28Delaware~40K0.91×
29Illinois~500K0.90×
30Wyoming~20K0.89×
31Virginia~300K0.85×
32Idaho~60K0.83×
33Connecticut~100K0.78×
34Montana~30K0.76×
35Georgia~300K0.72×
36New York~600K0.71×
37Oklahoma~100K0.71×
38Utah~90K0.67×
39Texas~800K0.62×
40New Jersey~200K0.62×
41Maryland~200K0.59×
42Florida~500K0.51×
43Hawaii~30K0.50×
44Arizona~200K0.49×
45Colorado~100K0.45×
46Oregon~70K0.38×
47Washington~100K0.36×
48Washington, District of Columbia~20K0.36×
49Nevada~50K0.35×
50California~600K0.34×
Fig. 06

Affinity by region

Affinity by region — Obituary, United States
0.34×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Obituary audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Obituary audience
#·InterestCategoryAffinity×
01Robert RedfordMovies & TV3.69×
02Web serverTechnology & Electronics3.10×
03NostalgiaHome & Garden2.80×
04Non-alcoholic beverageFood & Beverages2.75×
05GeneticsKids & Family2.64×
06Microwave ovenHome & Garden2.45×
07Britney SpearsMusic & Radio2.38×
08Rail transportTravel & Leisure2.23×
09TraditionPolitics & Society2.15×
10Real propertyHome & Garden2.09×
11Charitable organizationPolitics & Society2.00×
12PharmacyBusiness & Career1.93×
13RedditInternet & Social Media1.80×
14Fox News ChannelMovies & TV1.79×
15Subscription business modelShopping1.79×
16SubwayFood & Beverages1.76×
17Nonprofit organizationPolitics & Society1.73×
18Viral videoInternet & Social Media1.62×
19McDonald'sFood & Beverages1.57×
20Pizza HutFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Obituary audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Obituary audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.07×
Community OrientationOPEN2.00×
TraditionCONSERVATISM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Obituary audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Obituary have in United States?

Obituary has an estimated audience of 15,315,192 people in United States, concentrated in Texas and Pennsylvania.

02

What is the gender split and age of Obituary fans?

59.6% of Obituary fans are female, 40.4% are male, with an average age of 44.8 years.

03

Which brands do Obituary fans like most?

Obituary fans show strongest brand affinity for Nostalgia (2.8×), Genetics (2.64×), and Robert Redford (3.69×) over the country average.

04

Where do Obituary fans live in United States?

Obituary fans in United States are most concentrated in Texas (reach ~800K), Pennsylvania (reach ~800K), and Ohio (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Obituary fans also like?

Beyond Obituary itself, the audience over-indexes on Genetics (2.64×), Robert Redford (3.69×), Tradition (2.15×), and Reddit (1.8×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Literature audiences in United States

See Obituary audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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