A data profile of the people who buy, follow and care about Obituary in Spain — modelled from more than twelve digital signal sources. Obituary has an estimated audience of 3,078,262 people in Spain.
Obituary has an estimated audience of 3,078,262 people in Spain. 57.5% are female, 42.5% are male, average age 47.1. Top brand affinities: Satire, Breaking news, Political science, New Testament, Rayo Vallecano.
Top brand affinities include Satire, Breaking news, Political science, with strongest over-indexing on Satire (10.59× the country average).
Demographically, the Obituary audience skews more female with an average age of 47.1, and over-indexes on personality traits such as Individualism, Community Orientation.
The typical Obituary fan in Spain is more female, around 47.1 years old, with strong Individualism tendencies and a notable affinity for Satire.
The key figures that characterise the Obituary profile in Spain.
57.5% are female, 42.5% are male, average age 47.1.
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 47.1 |
| Estimated audience size | 3,078,262 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 20% | |
| 40-49 | 29% | |
| 50+ | 35% |
of the worldwide Obituary audience comes from Spain.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 7.5% |
| India | 6.2% |
The strongest cross-interests of the Obituary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bleacher Report | Sports | 19.43× | ||
| 02 | New Testament | Politics & Society | 12.33× | ||
| 03 | Satire | Literature | 10.59× | ||
| 04 | Political science | Business & Career | 6.95× | ||
| 05 | Individualism | Politics & Society | 6.52× | ||
| 06 | Breaking news | Movies & TV | 5.95× | ||
| 07 | Rayo Vallecano | Travel & Leisure | 5.29× | ||
| 08 | Deportivo Alavés | Sports | 4.75× | ||
| 09 | Betfair | Games | 4.45× | ||
| 10 | Risk management | Business & Career | 4.04× | ||
| 11 | Refrigerator | Home & Garden | 3.64× | ||
| 12 | Public transport | Cars & Mobility | 3.48× | ||
| 13 | Virtual reality | Technology & Electronics | 3.35× | ||
| 14 | Internet celebrity | Internet & Social Media | 3.16× | ||
| 15 | Genetics | Kids & Family | 2.87× | ||
| 16 | MSN | News | 2.56× | ||
| 17 | Politics | Politics & Society | 2.40× | ||
| 18 | Religion | Business & Career | 2.09× | ||
| 19 | Internet & Social Media | 1.74× | |||
| 20 | Iberia (airline) | Travel & Leisure | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 3.10× | |
| Community Orientation | OPEN | 2.06× | |
| Convenience Orientation | PREMIUM | 1.88× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.57× | |
| Family Orientation | CONSERVATISM | 0.58× | |
| Luxury Orientation | PREMIUM | 0.61× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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