A data profile of the people who buy, follow and care about Obituary in Italy — modelled from more than twelve digital signal sources. Obituary has an estimated audience of 3,980,135 people in Italy.
Obituary has an estimated audience of 3,980,135 people in Italy. 52.4% are female, 47.6% are male, average age 44.2. Top brand affinities: Wikipedia, The Mentalist, Kaley Cuoco, Satire, Genetics.
Top brand affinities include Wikipedia, The Mentalist, Kaley Cuoco, with strongest over-indexing on Wikipedia (15.64× the country average).
Demographically, the Obituary audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Convenience Orientation, Individualism.
The typical Obituary fan in Italy is balanced, around 44.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Obituary profile in Italy.
52.4% are female, 47.6% are male, average age 44.2.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 44.2 |
| Estimated audience size | 3,980,135 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Obituary audience comes from Italy.
| Country | Share |
|---|---|
| United States | 20.9% |
| United Kingdom | 7.5% |
| India | 6.2% |
The strongest cross-interests of the Obituary audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kaley Cuoco | Movies & TV | 19.23× | ||
| 02 | Mayim Bialik | Movies & TV | 19.23× | ||
| 03 | The Mentalist | Movies & TV | 18.39× | ||
| 04 | Wikipedia | Internet & Social Media | 15.64× | ||
| 05 | Satire | Literature | 6.41× | ||
| 06 | Individualism | Politics & Society | 5.47× | ||
| 07 | Subscription business model | Shopping | 4.40× | ||
| 08 | Genetics | Kids & Family | 3.65× | ||
| 09 | Public transport | Cars & Mobility | 3.44× | ||
| 10 | Virtual reality | Technology & Electronics | 3.08× | ||
| 11 | Political science | Business & Career | 3.07× | ||
| 12 | Breaking news | Movies & TV | 2.77× | ||
| 13 | Mediaset | Technology & Electronics | 2.57× | ||
| 14 | Innovation | Business & Career | 2.19× | ||
| 15 | Milk | Food & Beverages | 2.07× | ||
| 16 | Online newspaper | News | 2.04× | ||
| 17 | Il Mattino | News | 2.04× | ||
| 18 | Religion | Business & Career | 1.88× | ||
| 19 | Borsa Italiana | Business & Career | 1.80× | ||
| 20 | Personal finance | Business & Career | 1.75× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 2.61× | |
| Individualism | JOY | 2.24× | |
| Urban Lifestyle | OPEN | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.64× | |
| Healthy Lifestyle | BALANCE | 0.69× | |
| Luxury Orientation | PREMIUM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Obituary. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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