Religion Audience in Italy
Religion has an estimated audience of 17,973,675 people in Italy. 58.4% are female, 41.6% are male, average age 41.3. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Pope Francis, Message in a Bottle (film), Canada, Libero (newspaper), Volunteering.
The average Religion fan in Italy is 41.3 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Pope Francis, Message in a Bottle (film), Canada, with strongest over-indexing on Pope Francis (2× the country average). Demographically, the Religion audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Religion fans
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 41.3 |
| Estimated audience size | 17,973,675 |
Audience persona
The typical Religion fan in Italy is more female, around 41.3 years old, with strong Community Orientation tendencies and a notable affinity for Pope Francis.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 3,591,603 | 1.14× |
| Lazio | 2,627,199 | 1.19× |
| Campania | 2,119,060 | 1.05× |
| Sicilia | 1,704,799 | 1.09× |
| Veneto | 1,452,696 | 1.02× |
| Emilia-Romagna | 1,313,132 | 0.89× |
| Tuscany | 1,133,750 | 0.95× |
| Piedmont | 1,111,342 | 0.84× |
| Puglia | 1,021,422 | 0.83× |
| Trentino-Alto Adige/Südtirol | 834,638 | 2.78× |
| Liguria | 410,182 | 0.81× |
| Calabria | 390,437 | 0.71× |
| Sardinia | 354,039 | 0.7× |
| Marche | 299,872 | 0.67× |
| Friuli-Venezia Giulia | 257,674 | 0.76× |
| Abruzzo | 228,029 | 0.58× |
| Umbria | 175,013 | 0.6× |
| Basilicata | 126,844 | 0.77× |
| Molise | 106,650 | 1.25× |
| Aosta Valley | 62,257 | 1.36× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pope Francis | 2× | Politics & Society |
| Message in a Bottle (film) | 1.8× | Movies & TV |
| Canada | 2.56× | Travel & Leisure |
| Libero (newspaper) | 1.56× | News |
| Volunteering | 1.53× | Politics & Society |
| Tradition | 1.71× | Politics & Society |
| Solidarity | 1.66× | Politics & Society |
| Wikipedia | 1.56× | Internet & Social Media |
| Sal da Vinci | 1.71× | Movies & TV |
| Massimo Ranieri | 1.87× | Movies & TV |
| Ancient history | 1.62× | Politics & Society |
| Breaking news | 1.53× | Movies & TV |
| Pope Benedict XVI | 3.62× | Politics & Society |
| Paris Saint-Germain | 1.63× | Sports |
| Social change | 1.65× | Politics & Society |
| Clinic | 1.58× | Health |
| Modernity | 1.7× | Arts & Culture |
| Election | 1.57× | Politics & Society |
| Messianism | 2.21× | Politics & Society |
| Obituary | 1.88× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.31 |
| Patriotism | CONSERVATISM | 1.03 |
| Pet Ownership | JOY | 1 |
| Extroversion | THRILL | 0.99 |
| Quality Awareness | PREMIUM | 0.93 |
| Risk Appetite | THRILL | 0.91 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
See Religion audiences in other countries
More Field of study audiences in Italy
- Music (40,110,040)
- Politics and social issues (32,887,575)
- Psychology (23,209,829)
- Philosophy (23,149,976)
- Architecture (22,238,215)
Frequently asked questions
How many fans does Religion have in Italy?
Religion has an estimated audience of 17,973,675 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Religion fans?
58.4% of Religion fans are female, 41.6% are male, with an average age of 41.3 years.
Which brands do Religion fans like most?
Religion fans show strongest brand affinity for Pope Francis (2×), Message in a Bottle (film) (1.8×), and Canada (2.56×) over the country average.
Where do Religion fans live in Italy?
Religion fans in Italy are most concentrated in Lombardy (reach 3,591,603), Lazio (reach 2,627,199), and Campania (reach 2,119,060). These three regions account for the largest share of the active audience.
What other brands do Religion fans also like?
Beyond Religion itself, the audience over-indexes on Message in a Bottle (film) (1.8×), Canada (2.56×), Libero (newspaper) (1.56×), and Volunteering (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.