Religion Audience in Canada
Religion has an estimated audience of 7,520,881 people in Canada. 58.8% are female, 41.2% are male, average age 38.8. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: PlayNow.com, Friendship, Gmail, Yahoo! Finance, Val Kilmer.
The average Religion fan in Canada is 38.8 years old, more female, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include PlayNow.com, Friendship, Gmail, with strongest over-indexing on PlayNow.com (1.77× the country average). Demographically, the Religion audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Religion fans
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.8 |
| Estimated audience size | 7,520,881 |
Audience persona
The typical Religion fan in Canada is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for PlayNow.com.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,819,514 | 0.89× |
| Quebec | 1,764,852 | 0.98× |
| British Columbia | 1,165,472 | 1.04× |
| Alberta | 988,063 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| PlayNow.com | 1.77× | Games |
| Friendship | 1.5× | Kids & Family |
| Gmail | 1.53× | Internet & Social Media |
| Yahoo! Finance | 1.64× | Business & Career |
| Val Kilmer | 1.83× | Movies & TV |
| Catherine O'Hara | 1.55× | Movies & TV |
| Papyrus | 1.93× | Politics & Society |
| Office 365 | 1.55× | Technology & Electronics |
| Chuck Norris | 1.92× | Movies & TV |
| Rexall | 1.65× | Shopping |
| The UPS Store | 1.62× | Shopping |
| Hammer | 1.64× | Home & Garden |
| Wrench | 1.54× | Home & Garden |
| Conducting | 2.01× | Music & Radio |
| Broadcast engineering | 2.19× | Business & Career |
| Benjamin Netanyahu | 1.64× | Politics & Society |
| Drill bit | 1.91× | Home & Garden |
| Christian Church | 2.06× | Politics & Society |
| American Marketing Association | 1.89× | Business & Career |
| Mission: Impossible | 1.75× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.69 |
| Early Adopter Mentality | POWER | 1.56 |
| Sports Activity | POWER | 1.48 |
| Urban Lifestyle | OPEN | 1.4 |
| Design Affinity | PREMIUM | 1.38 |
| Individualism | JOY | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
See Religion audiences in other countries
More Field of study audiences in Canada
- Music (20,108,624)
- Politics and social issues (15,419,986)
- Education (11,614,140)
- Entrepreneurship (10,649,072)
- Finance (9,723,281)
Frequently asked questions
How many fans does Religion have in Canada?
Religion has an estimated audience of 7,520,881 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Religion fans?
58.8% of Religion fans are female, 41.2% are male, with an average age of 38.8 years.
Which brands do Religion fans like most?
Religion fans show strongest brand affinity for PlayNow.com (1.77×), Friendship (1.5×), and Gmail (1.53×) over the country average.
Where do Religion fans live in Canada?
Religion fans in Canada are most concentrated in Ontario (reach 2,819,514), Quebec (reach 1,764,852), and British Columbia (reach 1,165,472). These three regions account for the largest share of the active audience.
What other brands do Religion fans also like?
Beyond Religion itself, the audience over-indexes on Friendship (1.5×), Gmail (1.53×), Yahoo! Finance (1.64×), and Val Kilmer (1.83×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.