A data profile of the people who buy, follow and care about Religion in Canada — modelled from more than twelve digital signal sources. Religion has an estimated audience of 7,520,881 people in Canada.
The average Religion fan in Canada is 38.8 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include PlayNow.com, Friendship, Gmail, with strongest over-indexing on PlayNow.com (1.77× the country average).
Demographically, the Religion audience skews more female with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 4 regions tracked by Rascasse.
The typical Religion fan in Canada is more female, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for PlayNow.com.
The key figures that characterise the Religion profile in Canada.
58.8% are female, 41.2% are male, average age 38.8.
| Metric | Value |
|---|---|
| Female | 58.8% |
| Male | 41.2% |
| Average age | 38.8 |
| Estimated audience size | 7,520,881 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Religion audience comes from Canada.
| Country | Share |
|---|---|
| United States | 22.8% |
| Brazil | 5.2% |
| Italy | 5.0% |
Where the Religion audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Alberta | ~1M | 1.06× | |
| 02 | British Columbia | ~1M | 1.04× | |
| 03 | Quebec | ~2M | 0.98× | |
| 04 | Ontario | ~3M | 0.89× |
The strongest cross-interests of the Religion audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Broadcast engineering | Business & Career | 2.19× | ||
| 02 | Christian Church | Politics & Society | 2.06× | ||
| 03 | Conducting | Music & Radio | 2.01× | ||
| 04 | Papyrus | Politics & Society | 1.93× | ||
| 05 | Chuck Norris | Movies & TV | 1.92× | ||
| 06 | Drill bit | Home & Garden | 1.91× | ||
| 07 | American Marketing Association | Business & Career | 1.89× | ||
| 08 | PlayNow.com | Games | 1.77× | ||
| 09 | Rexall | Shopping | 1.65× | ||
| 10 | Yahoo! Finance | Business & Career | 1.64× | ||
| 11 | Hammer | Home & Garden | 1.64× | ||
| 12 | Benjamin Netanyahu | Politics & Society | 1.64× | ||
| 13 | The UPS Store | Shopping | 1.62× | ||
| 14 | Vegas Golden Knights | Sports | 1.60× | ||
| 15 | Catherine O'Hara | Movies & TV | 1.55× | ||
| 16 | Office 365 | Technology & Electronics | 1.55× | ||
| 17 | Wrench | Home & Garden | 1.54× | ||
| 18 | Gmail | Internet & Social Media | 1.53× | ||
| 19 | Buffalo Sabres | Sports | 1.51× | ||
| 20 | Friendship | Kids & Family | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.69× | |
| Early Adopter Mentality | POWER | 1.56× | |
| Sports Activity | POWER | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 1.03× | |
| Family Orientation | CONSERVATISM | 1.03× |
Religion has an estimated audience of 7,520,881 people in Canada, concentrated in Ontario and Quebec.
58.8% of Religion fans are female, 41.2% are male, with an average age of 38.8 years.
Religion fans show strongest brand affinity for PlayNow.com (1.77×), Friendship (1.5×), and Gmail (1.53×) over the country average.
Religion fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Religion itself, the audience over-indexes on Friendship (1.5×), Gmail (1.53×), Yahoo! Finance (1.64×), and Catherine O'Hara (1.55×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Religion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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