A data profile of the people who buy, follow and care about Gmail in Canada — modelled from more than twelve digital signal sources. Gmail has an estimated audience of 5,432,535 people in Canada.
The average Gmail fan in Canada is 35.6 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include LinkedIn, Innovation, Crowdfunding, with strongest over-indexing on LinkedIn (6.61× the country average).
Demographically, the Gmail audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Gmail fan in Canada is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LinkedIn.
The key figures that characterise the Gmail profile in Canada.
42.5% are female, 57.5% are male, average age 35.6.
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 35.6 |
| Estimated audience size | 5,432,535 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 18% | |
| 50+ | 12% |
of the worldwide Gmail audience comes from Canada.
| Country | Share |
|---|---|
| China | 19.5% |
| United States | 5.1% |
| Belgium | 2.7% |
Where the Gmail audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | British Columbia | ~1M | 1.46× | |
| 02 | Ontario | ~3M | 1.37× | |
| 03 | Alberta | ~900K | 1.28× | |
| 04 | Nova Scotia | ~200K | 1.03× | |
| 05 | Quebec | ~1.5M | 0.98× | |
| 06 | Newfoundland and Labrador | ~70K | 0.85× | |
| 07 | Manitoba | ~200K | 0.84× | |
| 08 | Saskatchewan | ~100K | 0.79× | |
| 09 | New Brunswick | ~90K | 0.74× | |
| 10 | Prince Edward Island | ~20K | 0.66× |
The strongest cross-interests of the Gmail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Internet & Social Media | 6.61× | |||
| 02 | Crowdfunding | Business & Career | 4.92× | ||
| 03 | Innovation | Business & Career | 3.84× | ||
| 04 | Business school | Business & Career | 3.37× | ||
| 05 | Dropbox (service) | Technology & Electronics | 3.09× | ||
| 06 | 3D printing | Technology & Electronics | 2.54× | ||
| 07 | Virtual reality | Technology & Electronics | 2.46× | ||
| 08 | Vehicle insurance | Cars & Mobility | 2.40× | ||
| 09 | Tablet computers | Technology & Electronics | 2.36× | ||
| 10 | Home automation | Technology & Electronics | 2.30× | ||
| 11 | Tabloid (newspaper format) | Literature | 2.22× | ||
| 12 | Tesla Motors | Cars & Mobility | 2.09× | ||
| 13 | E-books | Literature | 2.02× | ||
| 14 | Lottery | Games | 1.99× | ||
| 15 | Samsung | Technology & Electronics | 1.88× | ||
| 16 | Internet & Social Media | 1.81× | |||
| 17 | Puzzle video games | Games | 1.81× | ||
| 18 | Online newspaper | News | 1.66× | ||
| 19 | Podcast | Music & Radio | 1.61× | ||
| 20 | Religion | Business & Career | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.21× | |
| Career Orientation | POWER | 1.88× | |
| Urban Lifestyle | OPEN | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.79× | |
| Sports Activity | POWER | 0.86× | |
| DIY Mentality | THRILL | 0.88× |
Gmail has an estimated audience of 5,432,535 people in Canada, concentrated in Ontario and Quebec.
42.5% of Gmail fans are female, 57.5% are male, with an average age of 35.6 years.
Gmail fans show strongest brand affinity for LinkedIn (6.61×), Innovation (3.84×), and Crowdfunding (4.92×) over the country average.
Gmail fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~1.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Gmail itself, the audience over-indexes on Innovation (3.84×), Crowdfunding (4.92×), Tablet computers (2.36×), and Podcast (1.61×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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