Gmail Audience in Canada
Gmail has an estimated audience of 5,432,535 people in Canada. 42.5% are female, 57.5% are male, average age 35.6. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: LinkedIn, Innovation, Crowdfunding, Kickstarter, Tablet computers.
The average Gmail fan in Canada is 35.6 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include LinkedIn, Innovation, Crowdfunding, with strongest over-indexing on LinkedIn (6.61× the country average). Demographically, the Gmail audience skews more male with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Gmail fans
| Metric | Value |
|---|---|
| Female | 42.5% |
| Male | 57.5% |
| Average age | 35.6 |
| Estimated audience size | 5,432,535 |
Audience persona
The typical Gmail fan in Canada is more male, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LinkedIn.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,124,923 | 1.37× |
| Quebec | 1,280,518 | 0.98× |
| British Columbia | 1,190,172 | 1.46× |
| Alberta | 858,594 | 1.28× |
| Manitoba | 170,441 | 0.84× |
| Nova Scotia | 166,439 | 1.03× |
| Saskatchewan | 135,363 | 0.79× |
| New Brunswick | 92,932 | 0.74× |
| Newfoundland and Labrador | 69,907 | 0.85× |
| Prince Edward Island | 17,604 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 6.61× | Internet & Social Media | |
| Innovation | 3.84× | Business & Career |
| Crowdfunding | 4.92× | Business & Career |
| Kickstarter | 3.93× | Business & Career |
| Tablet computers | 2.36× | Technology & Electronics |
| Podcast | 1.61× | Music & Radio |
| 1.81× | Internet & Social Media | |
| Religion | 1.53× | Business & Career |
| Virtual reality | 2.46× | Technology & Electronics |
| Business school | 3.37× | Business & Career |
| Vehicle insurance | 2.4× | Cars & Mobility |
| E-books | 2.02× | Literature |
| Tesla Motors | 2.09× | Cars & Mobility |
| Online newspaper | 1.66× | News |
| Tabloid (newspaper format) | 2.22× | Literature |
| Puzzle video games | 1.81× | Games |
| Home automation | 2.3× | Technology & Electronics |
| Samsung | 1.88× | Technology & Electronics |
| Dropbox (service) | 3.09× | Technology & Electronics |
| Lottery | 1.99× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.21 |
| Career Orientation | POWER | 1.88 |
| Urban Lifestyle | OPEN | 1.54 |
| Convenience Orientation | PREMIUM | 1.54 |
| Social Media Usage | JOY | 1.5 |
| Individualism | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 19.6% |
| United States | 5.1% |
| Belgium | 2.7% |
See Gmail audiences in other countries
More Internet & Social Media audiences in Canada
Frequently asked questions
How many fans does Gmail have in Canada?
Gmail has an estimated audience of 5,432,535 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Gmail fans?
42.5% of Gmail fans are female, 57.5% are male, with an average age of 35.6 years.
Which brands do Gmail fans like most?
Gmail fans show strongest brand affinity for LinkedIn (6.61×), Innovation (3.84×), and Crowdfunding (4.92×) over the country average.
Where do Gmail fans live in Canada?
Gmail fans in Canada are most concentrated in Ontario (reach 3,124,923), Quebec (reach 1,280,518), and British Columbia (reach 1,190,172). These three regions account for the largest share of the active audience.
What other brands do Gmail fans also like?
Beyond Gmail itself, the audience over-indexes on Innovation (3.84×), Crowdfunding (4.92×), Kickstarter (3.93×), and Tablet computers (2.36×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Gmail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.