A data profile of the people who buy, follow and care about Tablet computers in Canada — modelled from more than twelve digital signal sources. Tablet computers has an estimated audience of 3,435,738 people in Canada.
The average Tablet computers fan in Canada is 40.5 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, Gmail, PlayNow.com, with strongest over-indexing on Tim Horton (1.6× the country average).
Demographically, the Tablet computers audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Individualism, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Tablet computers fan in Canada is balanced, around 40.5 years old, with strong Individualism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Tablet computers profile in Canada.
48.2% are female, 51.8% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 40.5 |
| Estimated audience size | 3,435,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Tablet computers audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.0% |
| India | 4.8% |
| Italy | 4.8% |
Where the Tablet computers audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.39× | |
| 02 | British Columbia | ~600K | 1.23× | |
| 03 | Alberta | ~500K | 1.17× | |
| 04 | Prince Edward Island | ~20K | 1.04× | |
| 05 | Manitoba | ~100K | 0.97× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | New Brunswick | ~80K | 0.95× | |
| 08 | Newfoundland and Labrador | ~50K | 0.95× | |
| 09 | Nova Scotia | ~100K | 0.93× | |
| 10 | Quebec | ~700K | 0.83× |
The strongest cross-interests of the Tablet computers audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bell Mobility | Technology & Electronics | 3.27× | ||
| 02 | Google Photos | Technology & Electronics | 2.52× | ||
| 03 | Office 365 | Technology & Electronics | 2.45× | ||
| 04 | Microsoft Teams | Technology & Electronics | 2.45× | ||
| 05 | Gmail | Internet & Social Media | 2.36× | ||
| 06 | PlayNow.com | Games | 2.22× | ||
| 07 | Google Docs | Internet & Social Media | 2.16× | ||
| 08 | Wrench | Home & Garden | 2.16× | ||
| 09 | Rexall | Shopping | 2.12× | ||
| 10 | The UPS Store | Shopping | 2.05× | ||
| 11 | Google Maps | Internet & Social Media | 2.00× | ||
| 12 | Yahoo! Finance | Business & Career | 1.86× | ||
| 13 | Metropolis at Metrotown | Travel & Leisure | 1.78× | ||
| 14 | Local news | News | 1.74× | ||
| 15 | Career development | Business & Career | 1.70× | ||
| 16 | Investment management | Business & Career | 1.70× | ||
| 17 | Tim Horton | Sports | 1.60× | ||
| 18 | Gemini | Technology & Electronics | 1.55× | ||
| 19 | Mortgage calculator | Home & Garden | 1.55× | ||
| 20 | Enterprise Rent-A-Car | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.18× | |
| Early Adopter Mentality | POWER | 2.07× | |
| Sports Activity | POWER | 1.87× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.65× | |
| Family Orientation | CONSERVATISM | 0.84× | |
| Spirituality | BALANCE | 0.91× |
Tablet computers has an estimated audience of 3,435,738 people in Canada, concentrated in Ontario and Quebec.
48.2% of Tablet computers fans are female, 51.8% are male, with an average age of 40.5 years.
Tablet computers fans show strongest brand affinity for Tim Horton (1.6×), Gmail (2.36×), and PlayNow.com (2.22×) over the country average.
Tablet computers fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~700K), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Tablet computers itself, the audience over-indexes on Gmail (2.36×), PlayNow.com (2.22×), Google Docs (2.16×), and Google Maps (2.0×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Tablet computers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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