A data profile of the people who buy, follow and care about Gemini in Canada — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 4,012,375 people in Canada.
The average Gemini fan in Canada is 36.0 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include DuckDuckGo, DocuSign, Data science, with strongest over-indexing on DuckDuckGo (16.87× the country average).
Demographically, the Gemini audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Gemini fan in Canada is more male, around 36.0 years old, with strong Career Orientation tendencies and a notable affinity for DuckDuckGo.
The key figures that characterise the Gemini profile in Canada.
38.4% are female, 61.6% are male, average age 36.0.
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 36.0 |
| Estimated audience size | 4,012,375 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 26% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 16% |
of the worldwide Gemini audience comes from Canada.
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.3% |
| Brazil | 7.8% |
Where the Gemini audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~2M | 1.66× | |
| 02 | Quebec | ~1M | 1.58× | |
| 03 | British Columbia | ~600K | 1.35× | |
| 04 | Alberta | ~400K | 1.10× | |
| 05 | Manitoba | ~100K | 0.86× | |
| 06 | Nova Scotia | ~70K | 0.82× | |
| 07 | New Brunswick | ~60K | 0.79× | |
| 08 | Saskatchewan | ~70K | 0.76× | |
| 09 | Prince Edward Island | ~9K | 0.63× | |
| 10 | Newfoundland and Labrador | ~20K | 0.53× |
The strongest cross-interests of the Gemini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paperless Post | Shopping | 28.95× | ||
| 02 | Twilio | Technology & Electronics | 27.25× | ||
| 03 | ChapStick | Beauty & Wellness | 23.91× | ||
| 04 | DocuSign | Technology & Electronics | 16.94× | ||
| 05 | DuckDuckGo | Internet & Social Media | 16.87× | ||
| 06 | Data science | Business & Career | 14.91× | ||
| 07 | Raspberry Pi | Technology & Electronics | 12.60× | ||
| 08 | Amazon Web Services | Technology & Electronics | 6.72× | ||
| 09 | Eventbrite | Travel & Leisure | 6.29× | ||
| 10 | Steve Madden | Fashion & Accessoires | 5.67× | ||
| 11 | MarketWatch | Business & Career | 4.96× | ||
| 12 | Robotics | Technology & Electronics | 4.60× | ||
| 13 | Bath & Body Works | Shopping | 4.14× | ||
| 14 | Innovation | Business & Career | 3.04× | ||
| 15 | Career development | Business & Career | 2.57× | ||
| 16 | Virtual reality | Technology & Electronics | 2.45× | ||
| 17 | Dollar Tree | Shopping | 2.32× | ||
| 18 | FedEx | Business & Career | 2.29× | ||
| 19 | Internet & Social Media | 2.08× | |||
| 20 | Google Maps | Internet & Social Media | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.44× | |
| Early Adopter Mentality | POWER | 1.96× | |
| Individualism | JOY | 1.74× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.74× | |
| Mindfulness | BALANCE | 0.85× | |
| Luxury Orientation | PREMIUM | 0.85× |
Gemini's target market in Canada covers an estimated 4,012,375 people, concentrated in Ontario and Quebec.
38.4% of the Gemini audience are female, 61.6% are male, with an average age of 36.0 years.
Gemini fans show strongest brand affinity for DuckDuckGo (16.87×), DocuSign (16.94×), and Data science (14.91×) over the country average.
Gemini fans in Canada are most concentrated in Ontario (reach ~2M), Quebec (reach ~1M), and British Columbia (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Gemini itself, the audience over-indexes on DocuSign (16.94×), Data science (14.91×), Paperless Post (28.95×), and Twilio (27.25×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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