A data profile of the people who buy, follow and care about Gemini in Mexico — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 5,926,827 people in Mexico.
The average Gemini fan in Mexico is 34.4 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
Top brand affinities include Shopping and fashion, Costa Rica, Game consoles, with strongest over-indexing on Shopping and fashion (36.41× the country average).
Demographically, the Gemini audience skews more male with an average age of 34.4, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 25 regions tracked by Rascasse.
The typical Gemini fan in Mexico is more male, around 34.4 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Gemini profile in Mexico.
44.9% are female, 55.1% are male, average age 34.4.
| Metric | Value |
|---|---|
| Female | 44.9% |
| Male | 55.1% |
| Average age | 34.4 |
| Estimated audience size | 5,926,827 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 27% | |
| 30-39 | 21% | |
| 40-49 | 17% | |
| 50+ | 8% |
of the worldwide Gemini audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.3% |
| Brazil | 7.8% |
Where the Gemini audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~1M | 1.45× | |
| 02 | Puebla | ~400K | 1.45× | |
| 03 | Distrito Federal | ~1M | 1.44× | |
| 04 | Colima | ~50K | 1.26× | |
| 05 | Michoacan de Ocampo | ~200K | 1.23× | |
| 06 | Hidalgo | ~200K | 1.21× | |
| 07 | Yucatan | ~100K | 1.18× | |
| 08 | Jalisco | ~500K | 1.12× | |
| 09 | Veracruz (state) | ~400K | 1.08× | |
| 10 | Tlaxcala | ~70K | 1.06× | |
| 11 | Guanajuato | ~300K | 1.05× | |
| 12 | Morelos | ~100K | 1.02× | |
| 13 | Aguascalientes | ~70K | 1.00× | |
| 14 | Campeche | ~40K | 0.99× | |
| 15 | Nuevo Leon | ~300K | 0.95× | |
| 16 | Chiapas | ~200K | 0.86× | |
| 17 | Durango | ~70K | 0.82× | |
| 18 | Chihuahua | ~200K | 0.81× | |
| 19 | Zacatecas | ~60K | 0.81× | |
| 20 | Nayarit | ~40K | 0.79× | |
| 21 | Coahuila de Zaragoza | ~100K | 0.76× | |
| 22 | Guerrero | ~100K | 0.72× | |
| 23 | Sinaloa | ~100K | 0.69× | |
| 24 | Baja California | ~200K | 0.67× | |
| 25 | Baja California Sur | ~30K | 0.62× |
The strongest cross-interests of the Gemini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Valentine's Day | Kids & Family | 60.72× | ||
| 02 | Costa Rica | Travel & Leisure | 59.36× | ||
| 03 | Love & Sex | Kids & Family | 52.75× | ||
| 04 | Exfoliation (cosmetology) | Beauty & Wellness | 52.07× | ||
| 05 | Google Voice | Technology & Electronics | 50.93× | ||
| 06 | Shopping and fashion | Shopping | 36.41× | ||
| 07 | Game consoles | Technology & Electronics | 26.48× | ||
| 08 | Google Images | Internet & Social Media | 23.63× | ||
| 09 | Envato | Internet & Social Media | 19.37× | ||
| 10 | Catholic Church | Politics & Society | 18.03× | ||
| 11 | Sarcasm | Politics & Society | 17.66× | ||
| 12 | Dentistry | Business & Career | 15.65× | ||
| 13 | Travel agency | Travel & Leisure | 15.32× | ||
| 14 | Broadcasting of sports events | Movies & TV | 14.42× | ||
| 15 | Freeware | Technology & Electronics | 12.37× | ||
| 16 | Mobile game | Games | 11.89× | ||
| 17 | El País | News | 11.09× | ||
| 18 | Doctor of Medicine | Business & Career | 10.69× | ||
| 19 | Breastfeeding | Kids & Family | 10.63× | ||
| 20 | Banana | Food & Beverages | 10.32× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 4.67× | |
| Spirituality | BALANCE | 4.22× | |
| Career Orientation | POWER | 2.70× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.76× | |
| Extroversion | THRILL | 0.79× | |
| Tradition | CONSERVATISM | 0.84× |
Gemini's target market in Mexico covers an estimated 5,926,827 people, concentrated in State of Mexico and Distrito Federal.
44.9% of the Gemini audience are female, 55.1% are male, with an average age of 34.4 years.
Gemini fans show strongest brand affinity for Shopping and fashion (36.41×), Costa Rica (59.36×), and Game consoles (26.48×) over the country average.
Gemini fans in Mexico are most concentrated in State of Mexico (reach ~1M), Distrito Federal (reach ~1M), and Jalisco (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Gemini itself, the audience over-indexes on Costa Rica (59.36×), Game consoles (26.48×), Valentine's Day (60.72×), and Love & Sex (52.75×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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