A data profile of the people who buy, follow and care about Gemini in United Kingdom — modelled from more than twelve digital signal sources. Gemini has an estimated audience of 4,819,231 people in United Kingdom.
The average Gemini fan in United Kingdom is 39.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Google News, Google Books, Information security, with strongest over-indexing on Google News (10.06× the country average).
Demographically, the Gemini audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Gemini fan in United Kingdom is more male, around 39.4 years old, with strong Need for Security tendencies and a notable affinity for Google News.
The key figures that characterise the Gemini profile in United Kingdom.
41.1% are female, 58.9% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 39.4 |
| Estimated audience size | 4,819,231 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Gemini audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 11.3% |
| India | 8.3% |
| Brazil | 7.8% |
Where the Gemini audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~200K | 1.43× | |
| 02 | Yorkshire and the Humber | ~400K | 1.40× | |
| 03 | South East | ~700K | 1.25× | |
| 04 | Wales | ~300K | 1.17× | |
| 05 | Scotland | ~400K | 1.13× | |
| 06 | Northern Ireland | ~100K | 1.10× | |
| 07 | North East | ~100K | 0.96× | |
| 08 | East of England | ~300K | 0.93× | |
| 09 | East Midlands | ~200K | 0.81× | |
| 10 | South West | ~300K | 0.77× | |
| 11 | England | ~2M | 0.60× | |
| 12 | North West | ~200K | 0.46× |
The strongest cross-interests of the Gemini audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Google Books | Literature | 20.08× | ||
| 02 | Data science | Business & Career | 11.41× | ||
| 03 | Stack Overflow | Technology & Electronics | 10.98× | ||
| 04 | Google Analytics | Internet & Social Media | 10.43× | ||
| 05 | Google News | News | 10.06× | ||
| 06 | Data visualization | Technology & Electronics | 9.93× | ||
| 07 | Business intelligence | Business & Career | 8.74× | ||
| 08 | GitHub | Internet & Social Media | 8.23× | ||
| 09 | Amazon Web Services | Technology & Electronics | 8.18× | ||
| 10 | Information security | Business & Career | 7.88× | ||
| 11 | Google Earth | Internet & Social Media | 6.77× | ||
| 12 | Google Images | Internet & Social Media | 5.50× | ||
| 13 | Google Photos | Technology & Electronics | 5.34× | ||
| 14 | Innovation | Business & Career | 4.61× | ||
| 15 | Job fair | Business & Career | 4.23× | ||
| 16 | Computer security | Business & Career | 4.22× | ||
| 17 | Cloud computing | Technology & Electronics | 2.30× | ||
| 18 | Artificial intelligence | Technology & Electronics | 2.29× | ||
| 19 | Google Drive | Technology & Electronics | 2.17× | ||
| 20 | Breaking news | Movies & TV | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 3.49× | |
| Career Orientation | POWER | 2.15× | |
| Early Adopter Mentality | POWER | 1.91× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Design Affinity | PREMIUM | 0.86× | |
| Creativity | OPEN | 0.87× |
Gemini's target market in United Kingdom covers an estimated 4,819,231 people, concentrated in England and South East.
41.1% of the Gemini audience are female, 58.9% are male, with an average age of 39.4 years.
Gemini fans show strongest brand affinity for Google News (10.06×), Google Books (20.08×), and Information security (7.88×) over the country average.
Gemini fans in United Kingdom are most concentrated in England (reach ~2M), South East (reach ~700K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Gemini itself, the audience over-indexes on Google Books (20.08×), Information security (7.88×), GitHub (8.23×), and Data science (11.41×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Gemini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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