A data profile of the people who buy, follow and care about Computer security in United Kingdom — modelled from more than twelve digital signal sources. Computer security has an estimated audience of 4,036,608 people in United Kingdom.
The average Computer security fan in United Kingdom is 44.7 years old, balanced, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Information security, Internet privacy, Hacker (term), with strongest over-indexing on Information security (10.82× the country average).
Demographically, the Computer security audience skews balanced with an average age of 44.7, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Computer security fan in United Kingdom is balanced, around 44.7 years old, with strong Need for Security tendencies and a notable affinity for Information security.
The key figures that characterise the Computer security profile in United Kingdom.
45.1% are female, 54.9% are male, average age 44.7.
| Metric | Value |
|---|---|
| Female | 45.1% |
| Male | 54.9% |
| Average age | 44.7 |
| Estimated audience size | 4,036,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 34% |
of the worldwide Computer security audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 6.4% |
| United Kingdom | 5.6% |
Where the Computer security audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 2.85× | |
| 02 | West Midlands | ~300K | 1.51× | |
| 03 | Yorkshire and the Humber | ~400K | 1.38× | |
| 04 | North East | ~200K | 1.04× | |
| 05 | South East | ~500K | 0.97× | |
| 06 | East Midlands | ~300K | 0.92× | |
| 07 | East of England | ~300K | 0.85× | |
| 08 | South West | ~300K | 0.84× | |
| 09 | Northern Ireland | ~90K | 0.76× | |
| 10 | Wales | ~200K | 0.68× | |
| 11 | North West | ~300K | 0.67× | |
| 12 | Scotland | ~200K | 0.58× |
The strongest cross-interests of the Computer security audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Network security | Business & Career | 18.56× | ||
| 02 | Cisco Networking Academy | Technology & Electronics | 18.43× | ||
| 03 | Hacker (term) | Technology & Electronics | 18.39× | ||
| 04 | Network security policy | Technology & Electronics | 18.18× | ||
| 05 | Internet privacy | Technology & Electronics | 13.27× | ||
| 06 | Data security | Business & Career | 12.64× | ||
| 07 | Information security | Business & Career | 10.82× | ||
| 08 | SQL | Technology & Electronics | 10.25× | ||
| 09 | GitHub | Internet & Social Media | 9.57× | ||
| 10 | Cloud storage | Technology & Electronics | 8.44× | ||
| 11 | Antivirus software | Technology & Electronics | 8.42× | ||
| 12 | MySQL | Technology & Electronics | 7.62× | ||
| 13 | Gemini | Technology & Electronics | 4.22× | ||
| 14 | Google Docs | Internet & Social Media | 3.96× | ||
| 15 | Office 365 | Technology & Electronics | 3.68× | ||
| 16 | OneDrive | Technology & Electronics | 3.47× | ||
| 17 | Google Drive | Technology & Electronics | 3.12× | ||
| 18 | Cloud computing | Technology & Electronics | 3.01× | ||
| 19 | Indeed.com | Business & Career | 2.46× | ||
| 20 | Scottish Widows | Business & Career | 2.12× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 5.43× | |
| Career Orientation | POWER | 2.88× | |
| Patriotism | CONSERVATISM | 2.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.91× | |
| Creativity | OPEN | 0.92× | |
| Extroversion | THRILL | 0.92× |
Computer security has an estimated audience of 4,036,608 people in United Kingdom, concentrated in England and South East.
45.1% of Computer security fans are female, 54.9% are male, with an average age of 44.7 years.
Computer security fans show strongest brand affinity for Information security (10.82×), Internet privacy (13.27×), and Hacker (term) (18.39×) over the country average.
Computer security fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Computer security itself, the audience over-indexes on Internet privacy (13.27×), Hacker (term) (18.39×), GitHub (9.57×), and Data security (12.64×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Computer security. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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