Rascasse Audience Intelligence

Indeed.com Target Market in United Kingdom

A data profile of the people who buy, follow and care about Indeed.com in United Kingdom — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 11,050,653 people in United Kingdom.

The average Indeed.com fan in United Kingdom is 41.3 years old, more female, and lives primarily in England.

The audience is concentrated in England, North West, South East.

Top brand affinities include Heart (novel), Harry Potter, American Student Dental Association, with strongest over-indexing on Heart (novel) (2.26× the country average).

Demographically, the Indeed.com audience skews more female with an average age of 41.3, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Indeed.com fan in United Kingdom is more female, around 41.3 years old, with strong Career Orientation tendencies and a notable affinity for Heart (novel).

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in United Kingdom.

Audience size
11.1M
in United Kingdom
Gender
55.9%
44.1% male
Age
41.3
average years
Country rank
#438
Brand in United Kingdom
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

55.9% are female, 44.1% are male, average age 41.3.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Indeed.com audience in United Kingdom
MetricValue
Female55.9%
Male44.1%
Average age41.3
Estimated audience size11,050,653
Fig. 03

Age distribution

Ø 41.3
average years
Age distribution of the Indeed.com audience in United Kingdom
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4924%
50+22%
Fig. 04

Worldwide distribution

6.5%

of the worldwide Indeed.com audience comes from United Kingdom.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indeed.com audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Indeed.com customers by region in United Kingdom
#RegionReachAffinity×
01East Midlands~1M1.35×
02North West~1.5M1.29×
03South West~1M1.26×
04Wales~800K1.23×
05England~8.5M1.04×
06East of England~1M1.03×
07Scotland~900K0.94×
08South East~1.5M0.93×
09North East~400K0.92×
10Yorkshire and the Humber~700K0.82×
11West Midlands~400K0.79×
12Northern Ireland~300K0.79×
13Greater London~900K0.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indeed.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indeed.com audience
#·InterestCategoryAffinity×
016th of October CityTravel & Leisure13.85×
02El-Tagamu El KhamesPolitics & Society13.35×
03Cairo Festival CityTravel & Leisure12.81×
04TranslationBusiness & Career7.93×
05BTSMusic & Radio5.87×
06DiplomaBusiness & Career4.74×
07Temporary workBusiness & Career3.81×
08Zoom (TV channel)Technology & Electronics3.68×
09YouTube MusicInternet & Social Media3.46×
10Unique GiftsShopping3.16×
11Top-level domainTechnology & Electronics2.57×
12Programming languageTechnology & Electronics2.33×
13Heart (novel)Literature2.26×
14Rings of SaturnTravel & Leisure2.23×
15Britney SpearsMusic & Radio2.18×
16Exhibition gameGames2.16×
17KPop Demon HuntersMovies & TV2.14×
18TK MaxxShopping1.68×
19American Student Dental AssociationBusiness & Career1.61×
20Harry PotterMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indeed.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Indeed.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.46×
IndividualismJOY1.66×
Early Adopter MentalityPOWER1.29×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Indeed.com audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.76×
CreativityOPEN0.78×
TraditionCONSERVATISM0.83×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Indeed.com's target market in United Kingdom?

Indeed.com's target market in United Kingdom covers an estimated 11,050,653 people, concentrated in England and North West.

02

What is the gender split and age of Indeed.com customers?

55.9% of the Indeed.com audience are female, 44.1% are male, with an average age of 41.3 years.

03

Which brands do Indeed.com fans like most?

Indeed.com fans show strongest brand affinity for Heart (novel) (2.26×), Harry Potter (1.59×), and American Student Dental Association (1.61×) over the country average.

04

Where do Indeed.com fans live in United Kingdom?

Indeed.com fans in United Kingdom are most concentrated in England (reach ~8.5M), North West (reach ~1.5M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Indeed.com fans also like?

Beyond Indeed.com itself, the audience over-indexes on Harry Potter (1.59×), American Student Dental Association (1.61×), YouTube Music (3.46×), and Translation (7.93×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →