Rascasse Audience Intelligence

Indeed.com Target Market in Mexico

A data profile of the people who buy, follow and care about Indeed.com in Mexico — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 5,677,610 people in Mexico.

#1among Career website in Mexico#34among Brand in Mexico#66in Business & Career

The average Indeed.com fan in Mexico is 36.0 years old, balanced, and lives primarily in Distrito Federal.

The audience is concentrated in Distrito Federal, State of Mexico, Jalisco.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in Mexico.

Audience size
5.7M
in Mexico
Gender
47.5%♀
52.5% male
Age
36.0
average years
Country rank
#417
Brand in Mexico
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

47.5% are female, 52.5% are male, average age 36.0.

Fig. 02

Gender split

47.5%
Female
52.5%
Male
Demographic split for Indeed.com audience in Mexico
MetricValue
Female47.5%
Male52.5%
Average age36.0
Estimated audience size5,677,610
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Indeed.com audience in Mexico
Age bracketShare%
16-1923%
20-2925%
30-3922%
40-4921%
50+10%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Indeed.com audience comes from Mexico.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Mexico average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indeed.com audience in Mexico is strongest.

Fig. 05

Top regions by affinity

Indeed.com customers by region in Mexico
#RegionReachAffinity×
01Distrito Federal~2M2.40×
02State of Mexico~1.5M2.10×
03Jalisco~800K1.93×
04Nuevo Leon~600K1.86×
05Morelos~100K1.26×
06Guanajuato~300K1.22×
07Baja California~300K1.16×
08Coahuila de Zaragoza~200K1.10×
09Durango~90K1.10×
10Puebla~300K1.08×
11Chihuahua~200K1.01×
12Hidalgo~100K0.91×
13Aguascalientes~60K0.88×
14Yucatan~100K0.83×
15Michoacan de Ocampo~200K0.79×
16Veracruz (state)~300K0.77×
17Tlaxcala~50K0.75×
18Nayarit~40K0.67×
19Baja California Sur~30K0.64×
20Sinaloa~90K0.61×
21Colima~20K0.60×
22Chiapas~100K0.59×
23Zacatecas~40K0.49×
24Campeche~20K0.48×
25Guerrero~70K0.45×
26Oaxaca~60K0.37×
Appendix

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How to read this data

Audience size is the estimated number of people in Mexico who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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