Indeed.com Audience in United States

Indeed.com logo

Indeed.com has an estimated audience of 57,783,464 people in United States. 52.5% are female, 47.5% are male, average age 38.8. Top regions: California, Texas, Florida. Top brand affinities: LINE, Glassdoor, LinkedIn, Part Time Jobs, Jollibee.

The average Indeed.com fan in United States is 38.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include LINE, Glassdoor, LinkedIn, with strongest over-indexing on LINE (42.01× the country average). Demographically, the Indeed.com audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Career website

Demographics of Indeed.com fans

Demographic split for Indeed.com audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.8
Estimated audience size57,783,464

Audience persona

The typical Indeed.com fan in United States is balanced, around 38.8 years old, with strong Luxury Orientation tendencies and a notable affinity for LINE.

Top regions in United States

Top regions ranked by reach for Indeed.com in United States
RegionReachAffinity
California5,338,6940.84×
Texas4,948,3621×
Florida4,745,7611.21×
New York2,619,7310.81×
Georgia2,260,4321.27×
Ohio2,229,4081.25×
Pennsylvania2,186,1521.12×
North Carolina2,164,9261.25×
Illinois1,919,9921×
Michigan1,900,8921.26×
Virginia1,447,9481.03×
Tennessee1,405,6301.21×
Indiana1,297,1501.23×
New Jersey1,280,3110.87×
Arizona1,221,7581.04×
South Carolina1,124,9031.29×
Missouri1,061,4661.14×
Maryland1,049,7111.06×
Massachusetts1,048,3160.92×
Alabama1,024,8301.27×
Wisconsin987,2391.14×
Washington970,3440.84×
Louisiana891,5181.2×
Colorado877,7350.96×
Kentucky833,2951.15×
Minnesota744,8230.9×
Mississippi661,8751.39×
Oklahoma649,6421.01×
Connecticut616,3211.06×
Arkansas563,6971.18×
Oregon561,8730.85×
Nevada526,9810.94×
Iowa481,3331.01×
Kansas457,7621.01×
Utah437,1120.84×
West Virginia295,9451.1×
Idaho278,0690.96×
Nebraska263,0750.91×
New Hampshire236,0941.04×
New Mexico234,1340.81×
Maine195,7900.95×
Rhode Island162,4660.88×
Delaware161,4731.01×
Hawaii140,3420.57×
Montana124,5370.78×
Washington, District of Columbia108,2790.62×
North Dakota97,8680.82×
South Dakota95,9630.72×
Vermont84,7820.84×
Alaska77,7220.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Indeed.com audience
BrandAffinityCategory
LINE42.01×Technology & Electronics
Glassdoor17.57×Business & Career
LinkedIn3.49×Internet & Social Media
Part Time Jobs57.04×Business & Career
Jollibee9.23×Food & Beverages
Simply Hired28.45×Business & Career
house fun slots56.59×Games
Slotomania - Slot Machines20.84×Games
Adecco29.24×Business & Career
Holiday House27.6×Home & Garden
PHP4.49×Technology & Electronics
House of Wax (2005 film)18.76×Movies & TV
Monster.com22.69×Business & Career
Northern coast of Egypt26.72×Travel & Leisure
Forex Online Trading10.78×Business & Career
Abuja5.64×Travel & Leisure
6th of October City17.38×Travel & Leisure
Real Madrid C.F.2.2×Sports
MySQL5.64×Technology & Electronics
Google Drive1.78×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Indeed.com audience
TraitClusterScore
Luxury OrientationPREMIUM2.58
Risk AppetiteTHRILL2.57
Career OrientationPOWER1.83
Price SensitivityPREMIUM1.42
Quality AwarenessPREMIUM1.35
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.4%
United Kingdom6.6%
Italy5.8%

See Indeed.com audiences in other countries

More Career website audiences in United States

Frequently asked questions

How many fans does Indeed.com have in United States?

Indeed.com has an estimated audience of 57,783,464 people in United States, concentrated in California and Texas.

What is the gender split and age of Indeed.com fans?

52.5% of Indeed.com fans are female, 47.5% are male, with an average age of 38.8 years.

Which brands do Indeed.com fans like most?

Indeed.com fans show strongest brand affinity for LINE (42.01×), Glassdoor (17.57×), and LinkedIn (3.49×) over the country average.

Where do Indeed.com fans live in United States?

Indeed.com fans in United States are most concentrated in California (reach 5,338,694), Texas (reach 4,948,362), and Florida (reach 4,745,761). These three regions account for the largest share of the active audience.

What other brands do Indeed.com fans also like?

Beyond Indeed.com itself, the audience over-indexes on Glassdoor (17.57×), LinkedIn (3.49×), Part Time Jobs (57.04×), and Jollibee (9.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.