Rascasse Audience Intelligence

Indeed.com Target Market in United States

A data profile of the people who buy, follow and care about Indeed.com in United States — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 57,783,464 people in United States.

#1among Career website in United States#32among Brand in United States#53in Business & Career

The average Indeed.com fan in United States is 38.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include LINE, Tokopedia, Glassdoor, with strongest over-indexing on LINE (42.01× the country average).

Demographically, the Indeed.com audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Indeed.com fan in United States is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for LINE.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in United States.

Audience size
57.8M
in United States
Gender
52.5%♀
47.5% male
Age
38.8
average years
Country rank
#320
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

52.5% are female, 47.5% are male, average age 38.8.

Fig. 02

Gender split

52.5%
Female
47.5%
Male
Demographic split for Indeed.com audience in United States
MetricValue
Female52.5%
Male47.5%
Average age38.8
Estimated audience size57,783,464
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Indeed.com audience in United States
Age bracketShare%
16-1924%
20-2916%
30-3918%
40-4920%
50+22%
Fig. 04

Worldwide distribution

34.2%

of the worldwide Indeed.com audience comes from United States.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indeed.com audience in United States is strongest.

Fig. 05

Top regions by affinity

Indeed.com customers by region in United States
#RegionReachAffinity×
01Mississippi~700K1.41×
02South Carolina~1M1.27×
03Alabama~1M1.27×
04Ohio~2M1.21×
05Georgia~2M1.21×
06Michigan~2M1.20×
07Louisiana~900K1.20×
08Arkansas~600K1.20×
09Tennessee~1.5M1.19×
10North Carolina~2M1.18×
11Indiana~1M1.18×
12West Virginia~300K1.17×
13Florida~4.5M1.16×
14Missouri~1M1.14×
15Kentucky~800K1.13×
16Wisconsin~1M1.10×
17Pennsylvania~2M1.07×
18New Hampshire~200K1.07×
19Connecticut~600K1.04×
20Iowa~500K1.04×
21Delaware~200K1.03×
22Maryland~1M1.02×
23Idaho~300K1.02×
24Maine~200K1.01×
25Arizona~1M1.00×
26Oklahoma~600K1.00×
27Virginia~1.5M0.99×
28Kansas~400K0.99×
29Illinois~2M0.95×
30Colorado~900K0.94×
31Texas~4.5M0.93×
32Nebraska~300K0.93×
33Rhode Island~200K0.93×
34Vermont~90K0.93×
35Minnesota~800K0.92×
36Nevada~500K0.92×
37Massachusetts~1M0.89×
38North Dakota~100K0.89×
39Oregon~600K0.86×
40Utah~400K0.86×
41New Jersey~1M0.84×
42New Mexico~200K0.84×
43Washington~900K0.82×
44Montana~100K0.81×
45California~5M0.80×
46South Dakota~100K0.78×
47New York~2.5M0.77×
48Alaska~90K0.69×
49Washington, District of Columbia~100K0.63×
50Hawaii~100K0.59×
Fig. 06

Affinity by region

Affinity by region — Indeed.com, United States
0.59×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indeed.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indeed.com audience
#·InterestCategoryAffinity×
01Part Time JobsBusiness & Career57.04×
02house fun slotsGames56.59×
03LINETechnology & Electronics42.01×
04AdeccoBusiness & Career29.24×
05Simply HiredBusiness & Career28.45×
06Holiday HouseHome & Garden27.60×
07Northern coast of EgyptTravel & Leisure26.72×
08Monster.comBusiness & Career22.69×
09Slotomania - Slot MachinesGames20.84×
10TokopediaShopping20.46×
11House of Wax (2005 film)Movies & TV18.76×
12GlassdoorBusiness & Career17.57×
136th of October CityTravel & Leisure17.38×
14Forex Online TradingBusiness & Career10.78×
15JollibeeFood & Beverages9.23×
16AbujaTravel & Leisure5.64×
17MySQLTechnology & Electronics5.64×
18PHPTechnology & Electronics4.49×
19FIFA World CupSports1.69×
20FIFA World Cup 2026Sports1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indeed.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Indeed.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.65×
Need for SecurityCONSERVATISM1.40×
Quality AwarenessPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Indeed.com audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
ExtroversionTHRILL0.81×
IndividualismJOY0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Indeed.com's target market in United States?

Indeed.com's target market in United States covers an estimated 57,783,464 people, concentrated in California and Texas.

02

What is the gender split and age of Indeed.com customers?

52.5% of the Indeed.com audience are female, 47.5% are male, with an average age of 38.8 years.

03

Which brands do Indeed.com fans like most?

Indeed.com fans show strongest brand affinity for LINE (42.01×), Tokopedia (20.46×), and Glassdoor (17.57×) over the country average.

04

Where do Indeed.com fans live in United States?

Indeed.com fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and Florida (reach ~4.5M). These three regions account for the largest share of the active audience.

05

What other brands do Indeed.com fans also like?

Beyond Indeed.com itself, the audience over-indexes on Tokopedia (20.46×), Glassdoor (17.57×), Part Time Jobs (57.04×), and Jollibee (9.23×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Career website audiences in United States

See Indeed.com audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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