Rascasse Audience Intelligence

Holiday House Audience in United States

A data profile of the people who buy, follow and care about Holiday House in United States — modelled from more than twelve digital signal sources. Holiday House has an estimated audience of 680,943 people in United States.

#10151among Topic in United States#1315in Home & Garden

The average Holiday House fan in United States is 37.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Indeed.com, Jollibee, JD Sports, with strongest over-indexing on Indeed.com (27.6× the country average).

Demographically, the Holiday House audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Family Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Holiday House fan in United States is more female, around 37.6 years old, with strong Family Orientation tendencies and a notable affinity for Indeed.com.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Holiday House profile in United States.

Audience size
681K
in United States
Gender
62.1%♀
37.9% male
Age
37.6
average years
Country rank
#30415
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Holiday House fans

62.1% are female, 37.9% are male, average age 37.6.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Holiday House audience in United States
MetricValue
Female62.1%
Male37.9%
Average age37.6
Estimated audience size680,943
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Holiday House audience in United States
Age bracketShare%
16-1923%
20-2921%
30-3920%
40-4920%
50+16%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Holiday House audience comes from United States.

Worldwide audience distribution share by country for Holiday House
CountryShare
Japan23.1%
United States11.2%
Australia8.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Holiday House audience in United States is strongest.

Fig. 05

Top regions by affinity

Holiday House fans by region: top regions in United States
#RegionReachAffinity×
01Rhode Island~6K3.00×
02Pennsylvania~40K1.60×
03Arkansas~8K1.49×
04Missouri~20K1.43×
05New York~50K1.41×
06Kentucky~10K1.34×
07Virginia~20K1.27×
08Connecticut~9K1.27×
09Maine~3K1.26×
10Wyoming~1K1.22×
11Massachusetts~20K1.21×
12Idaho~4K1.14×
13California~80K1.12×
14New Hampshire~3K1.08×
15Florida~50K1.06×
16Wisconsin~10K1.04×
17Ohio~20K1.02×
18Colorado~10K1.00×
19Iowa~6K1.00×
20Tennessee~10K0.99×
21Washington, District of Columbia~2K0.99×
22Alaska~1K0.97×
23South Dakota~1K0.94×
24North Dakota~1K0.94×
25Kansas~5K0.92×
26New Jersey~20K0.91×
27Montana~2K0.91×
28Oklahoma~7K0.90×
29Delaware~2K0.90×
30West Virginia~3K0.88×
31Illinois~20K0.87×
32Michigan~20K0.87×
33Oregon~7K0.87×
34Utah~5K0.87×
35Washington~10K0.86×
36Minnesota~8K0.86×
37Alabama~8K0.86×
38Nevada~6K0.86×
39Nebraska~3K0.86×
40Hawaii~3K0.86×
41Louisiana~7K0.85×
42Mississippi~5K0.84×
43New Mexico~3K0.84×
44South Carolina~8K0.83×
45Georgia~20K0.82×
46North Carolina~20K0.82×
47Maryland~10K0.82×
48Indiana~10K0.81×
49Arizona~10K0.79×
50Texas~40K0.66×
Fig. 06

Affinity by region

Affinity by region — Holiday House, United States
0.66×1.00×3.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Holiday House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Holiday House audience
#·InterestCategoryAffinity×
01Trip plannerTravel & Leisure37.35×
02JollibeeFood & Beverages35.40×
03Indeed.comBusiness & Career27.60×
04JD SportsShopping27.59×
05The Bold and the BeautifulMovies & TV24.42×
06Chumba CasinoTravel & Leisure15.93×
07Borussia DortmundSports14.79×
08International educationBusiness & Career12.12×
09IslandTravel & Leisure6.00×
10Microwave ovenHome & Garden4.68×
11CabinetryHome & Garden3.99×
12InnovationBusiness & Career3.58×
13FedExBusiness & Career3.53×
14SubwayFood & Beverages2.93×
15PinterestInternet & Social Media2.44×
16EBayShopping2.42×
17Home improvementHome & Garden2.06×
18RecipesFood & Beverages2.01×
19Donald TrumpPolitics & Society1.79×
20CookingFood & Beverages1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Holiday House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Holiday House audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.39×
Convenience OrientationPREMIUM2.17×
Quality AwarenessPREMIUM1.94×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Holiday House audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Early Adopter MentalityPOWER0.85×
SustainabilityBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Holiday House have in United States?

Holiday House has an estimated audience of 680,943 people in United States, concentrated in California and New York.

02

What is the gender split and age of Holiday House fans?

62.1% of Holiday House fans are female, 37.9% are male, with an average age of 37.6 years.

03

Which brands do Holiday House fans like most?

Holiday House fans show strongest brand affinity for Indeed.com (27.6×), Jollibee (35.4×), and JD Sports (27.59×) over the country average.

04

Where do Holiday House fans live in United States?

Holiday House fans in United States are most concentrated in California (reach ~80K), New York (reach ~50K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Holiday House fans also like?

Beyond Holiday House itself, the audience over-indexes on Jollibee (35.4×), JD Sports (27.59×), Chumba Casino (15.93×), and The Bold and the Beautiful (24.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Holiday House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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