Holiday House Audience in United States

Holiday House logo

Holiday House has an estimated audience of 680,943 people in United States. 62.1% are female, 37.9% are male, average age 37.6. Top regions: California, New York, Florida. Top brand affinities: Home equity, Volcano, Hawaii, Israel, Natural rubber, UK garage.

The average Holiday House fan in United States is 37.6 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Home equity, Volcano, Hawaii, Israel, with strongest over-indexing on Home equity (3.55× the country average). Demographically, the Holiday House audience skews more female with an average age of 37.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic · Subtype: Publishing

Demographics of Holiday House fans

Demographic split for Holiday House audience in United States
MetricValue
Female62.1%
Male37.9%
Average age37.6
Estimated audience size680,943

Audience persona

The typical Holiday House fan in United States is more female, around 37.6 years old, with strong Quality Awareness tendencies and a notable affinity for Home equity.

Top regions in United States

Top regions ranked by reach for Holiday House in United States
RegionReachAffinity
California87,7241.17×
New York53,3171.4×
Florida49,1541.07×
Pennsylvania40,4441.76×
Texas38,7340.66×
Ohio23,6831.13×
Virginia21,9921.33×
Illinois20,1100.89×
Massachusetts17,9771.34×
Georgia16,9420.81×
North Carolina16,4910.8×
New Jersey15,1270.87×
Kentucky14,3791.68×
Michigan14,0140.79×
Tennessee13,4230.98×
Missouri13,0351.19×
Washington12,4090.91×
Arkansas11,7122.09×
Arizona11,1870.8×
Wisconsin10,7451.05×
Indiana9,5800.77×
Colorado9,3120.87×
Maryland8,5800.73×
Connecticut8,5611.25×
Alabama8,5050.89×
Minnesota8,4330.86×
Rhode Island8,3863.87×
South Carolina7,8010.76×
Louisiana7,3840.84×
Oregon6,6330.85×
Oklahoma5,6820.75×
Utah5,1810.85×
Iowa4,8090.86×
Nevada4,2510.65×
Kansas4,1160.77×
Idaho4,0361.18×
Maine3,8161.56×
Mississippi3,2180.57×
New Hampshire2,6831×
Nebraska2,2130.65×
Washington, District of Columbia2,0721.01×
West Virginia1,8850.59×
New Mexico1,8570.54×
Hawaii1,2100.41×
Alaska1,1970.82×
Montana1,1930.63×
Delaware1,0990.59×
Vermont1,0730.9×
Wyoming9710.96×
South Dakota9570.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Holiday House audience
BrandAffinityCategory
Home equity3.55×Home & Garden
Volcano, Hawaii20×Travel & Leisure
Israel2.16×Travel & Leisure
Natural rubber1.84×Cars & Mobility
UK garage4.48×Music & Radio
Edvard Grieg20×Literature
Evolve Skateboards20×Sports
Pro-Ject2.94×Music & Radio
Historic site2.67×Arts & Culture
Kendra Scott1.68×Fashion & Accessoires
Cam Ward2.05×Sports
Staycation1.61×Home & Garden
Jeep Wagoneer2.8×Cars & Mobility
Elsword7.97×Games
Nebraska Cornhuskers football1.74×Sports
Keeper (password manager)3.06×Technology & Electronics
Gumbal3.93×Cars & Mobility
Jesse Plemons1.54×Movies & TV
Gippy Grewal8.02×Movies & TV
The Halal Guys2.73×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Holiday House audience
TraitClusterScore
Quality AwarenessPREMIUM2.12
Risk AppetiteTHRILL1.81
Design AffinityPREMIUM1.63
Convenience OrientationPREMIUM1.61
TravellingTHRILL1.58
Career OrientationPOWER1.42

Worldwide distribution

Worldwide audience distribution share by country for Holiday House
CountryShare
Japan23.1%
United States11.2%
Australia8.9%

See Holiday House audiences in other countries

More Publishing audiences in United States

Frequently asked questions

How many fans does Holiday House have in United States?

Holiday House has an estimated audience of 680,943 people in United States, concentrated in California and New York.

What is the gender split and age of Holiday House fans?

62.1% of Holiday House fans are female, 37.9% are male, with an average age of 37.6 years.

Which brands do Holiday House fans like most?

Holiday House fans show strongest brand affinity for Home equity (3.55×), Volcano, Hawaii (20×), and Israel (2.16×) over the country average.

Where do Holiday House fans live in United States?

Holiday House fans in United States are most concentrated in California (reach 87,724), New York (reach 53,317), and Florida (reach 49,154). These three regions account for the largest share of the active audience.

What other brands do Holiday House fans also like?

Beyond Holiday House itself, the audience over-indexes on Volcano, Hawaii (20×), Israel (2.16×), Natural rubber (1.84×), and UK garage (4.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Holiday House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.