JD Sports Audience in United States

JD Sports logo

JD Sports has an estimated audience of 5,978,802 people in United States. 42.1% are female, 57.9% are male, average age 30.0. Top regions: New York, Texas, California. Top brand affinities: LINE, Academy Sports + Outdoors, Handball, Indeed.com, Campeonato Brasileiro Série A.

The average JD Sports fan in United States is 30.0 years old, more male, and lives primarily in New York. The audience is concentrated in New York, Texas, California. Top brand affinities include LINE, Academy Sports + Outdoors, Handball, with strongest over-indexing on LINE (33.03× the country average). Demographically, the JD Sports audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of JD Sports fans

Demographic split for JD Sports audience in United States
MetricValue
Female42.1%
Male57.9%
Average age30.0
Estimated audience size5,978,802

Audience persona

The typical JD Sports fan in United States is more male, around 30.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for LINE.

Top regions in United States

Top regions ranked by reach for JD Sports in United States
RegionReachAffinity
New York1,067,2343.19×
Texas985,0981.92×
California745,5601.13×
Florida662,9861.64×
Illinois448,9472.25×
Pennsylvania338,5491.68×
Ohio310,1331.68×
Georgia306,0121.66×
Indiana298,4972.73×
New Jersey246,9631.62×
Michigan224,5921.44×
Virginia200,9291.38×
Maryland150,9291.47×
Wisconsin125,8051.4×
North Carolina122,1250.68×
Massachusetts112,6450.96×
South Carolina106,0481.18×
Washington98,9640.83×
Mississippi97,5371.98×
Tennessee95,8940.8×
Arizona94,6930.78×
Kentucky92,5351.23×
Arkansas87,5861.78×
Missouri83,6120.87×
Louisiana76,2840.99×
Colorado72,7700.77×
Connecticut65,0691.09×
Oklahoma56,4940.85×
Nevada52,1920.9×
Alabama37,9960.45×
Iowa32,3620.66×
Minnesota31,4160.37×
Nebraska28,4730.95×
New Mexico24,5350.82×
Washington, District of Columbia23,0141.28×
Delaware22,0461.34×
Rhode Island20,3661.07×
West Virginia20,2300.73×
Kansas17,2850.37×
Oregon14,7410.22×
Idaho8,9270.3×
Utah7,6970.14×
New Hampshire5,5600.24×
Hawaii5,2620.2×
Maine3,1820.15×
North Dakota2,2020.18×
South Dakota2,0060.15×
Montana1,9460.12×
Alaska1,6000.13×
Vermont1,4980.14×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JD Sports audience
BrandAffinityCategory
LINE33.03×Technology & Electronics
Academy Sports + Outdoors10.03×Shopping
Handball18.12×Sports
Indeed.com4.14×Business & Career
Campeonato Brasileiro Série A27.75×Sports
Jollibee10.24×Food & Beverages
Funk ostentação28.41×Music & Radio
Real Madrid C.F.4.29×Sports
Rapha (sportswear)26.45×Cars & Mobility
house fun slots58.27×Games
Slotomania - Slot Machines22.3×Games
FC Bayern Munich5.43×Sports
Champs Sports13.37×Sports
Paris Saint-Germain9.18×Sports
Orange13.67×Technology & Electronics
Entourage19.93×Movies & TV
Queens Park Rangers F.C.31.6×Sports
Holiday House27.59×Home & Garden
FIFA World Cup2.86×Sports
La Liga6.74×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JD Sports audience
TraitClusterScore
Early Adopter MentalityPOWER1.64
Luxury OrientationPREMIUM1.62
Social Media UsageJOY1.4
LGBTQ+ IdentityOPEN1.37
SustainabilityBALANCE1.36
ExtroversionTHRILL1.3

Worldwide distribution

Worldwide audience distribution share by country for JD Sports
CountryShare
United Kingdom28.5%
United States12.8%
France9.5%

See JD Sports audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does JD Sports have in United States?

JD Sports has an estimated audience of 5,978,802 people in United States, concentrated in New York and Texas.

What is the gender split and age of JD Sports fans?

42.1% of JD Sports fans are female, 57.9% are male, with an average age of 30.0 years.

Which brands do JD Sports fans like most?

JD Sports fans show strongest brand affinity for LINE (33.03×), Academy Sports + Outdoors (10.03×), and Handball (18.12×) over the country average.

Where do JD Sports fans live in United States?

JD Sports fans in United States are most concentrated in New York (reach 1,067,234), Texas (reach 985,098), and California (reach 745,560). These three regions account for the largest share of the active audience.

What other brands do JD Sports fans also like?

Beyond JD Sports itself, the audience over-indexes on Academy Sports + Outdoors (10.03×), Handball (18.12×), Indeed.com (4.14×), and Campeonato Brasileiro Série A (27.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.