Rascasse Audience Intelligence

JD Sports Target Market in United States

A data profile of the people who buy, follow and care about JD Sports in United States — modelled from more than twelve digital signal sources. JD Sports has an estimated audience of 6,299,270 people in United States.

#573among Brand in United States#143in Shopping

The average JD Sports fan in United States is 30.0 years old, more male, and lives primarily in New York.

The audience is concentrated in New York, Texas, California.

Top brand affinities include LINE, Academy Sports + Outdoors, Handball, with strongest over-indexing on LINE (33.03× the country average).

Demographically, the JD Sports audience skews more male with an average age of 30.0, and over-indexes on personality traits such as Mindfulness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JD Sports fan in United States is more male, around 30.0 years old, with strong Mindfulness tendencies and a notable affinity for LINE.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JD Sports profile in United States.

Audience size
6.3M
in United States
Gender
42.1%♀
57.9% male
Age
30.0
average years
Country rank
#5503
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JD Sports

42.1% are female, 57.9% are male, average age 30.0.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for JD Sports audience in United States
MetricValue
Female42.1%
Male57.9%
Average age30.0
Estimated audience size6,299,270
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the JD Sports audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

13.3%

of the worldwide JD Sports audience comes from United States.

Worldwide audience distribution share by country for JD Sports
CountryShare
United Kingdom28.1%
United States13.3%
France9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JD Sports audience in United States is strongest.

Fig. 05

Top regions by affinity

JD Sports customers by region in United States
#RegionReachAffinity×
01New York~1M3.06×
02Indiana~300K2.36×
03Illinois~400K2.12×
04Mississippi~100K2.02×
05Texas~1M1.89×
06Pennsylvania~400K1.81×
07New Jersey~300K1.73×
08Florida~700K1.72×
09Arkansas~80K1.66×
10Maryland~200K1.53×
11Ohio~300K1.51×
12Nevada~90K1.51×
13Georgia~300K1.49×
14Delaware~20K1.36×
15Wisconsin~100K1.29×
16Michigan~200K1.26×
17Virginia~200K1.25×
18Washington, District of Columbia~20K1.24×
19Kentucky~90K1.17×
20South Carolina~100K1.16×
21Connecticut~70K1.11×
22California~700K1.10×
23Rhode Island~20K1.07×
24Massachusetts~100K0.96×
25Missouri~90K0.96×
26Tennessee~100K0.94×
27Louisiana~70K0.94×
28Arizona~100K0.91×
29Nebraska~30K0.91×
30New Mexico~30K0.84×
31West Virginia~20K0.81×
32Colorado~70K0.80×
33Oklahoma~50K0.79×
34Washington~90K0.77×
35Alabama~60K0.71×
36North Carolina~100K0.64×
37Iowa~30K0.59×
38Kansas~20K0.49×
39North Dakota~5K0.45×
40Minnesota~40K0.43×
41Idaho~10K0.33×
42South Dakota~5K0.33×
43Alaska~4K0.33×
44Vermont~3K0.32×
45New Hampshire~7K0.30×
46Montana~5K0.28×
47Hawaii~7K0.25×
48Maine~5K0.24×
49Oregon~10K0.22×
50Utah~9K0.18×
Fig. 06

Affinity by region

Affinity by region — JD Sports, United States
0.18×1.00×3.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JD Sports audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JD Sports audience
#·InterestCategoryAffinity×
01house fun slotsGames58.27×
02LINETechnology & Electronics33.03×
03Queens Park Rangers F.C.Sports31.60×
04Funk ostentaçãoMusic & Radio28.41×
05Campeonato Brasileiro Série ASports27.75×
06Holiday HouseHome & Garden27.59×
07Rapha (sportswear)Cars & Mobility26.45×
08Slotomania - Slot MachinesGames22.30×
09EntourageMovies & TV19.93×
10HandballSports18.12×
11OrangeTechnology & Electronics13.67×
12Champs SportsSports13.37×
13JollibeeFood & Beverages10.24×
14Academy Sports + OutdoorsShopping10.03×
15Paris Saint-GermainSports9.18×
16UEFA Champions LeagueSports4.90×
17Real Madrid C.F.Sports4.29×
18Indeed.comBusiness & Career4.14×
19FIFA World CupSports2.86×
20FIFA World Cup 2026Sports2.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JD Sports audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JD Sports audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.06×
Career OrientationPOWER1.71×
TravellingTHRILL1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JD Sports audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.73×
CreativityOPEN0.75×
Community OrientationOPEN0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JD Sports's target market in United States?

JD Sports's target market in United States covers an estimated 6,299,270 people, concentrated in New York and Texas.

02

What is the gender split and age of JD Sports customers?

42.1% of the JD Sports audience are female, 57.9% are male, with an average age of 30.0 years.

03

Which brands do JD Sports fans like most?

JD Sports fans show strongest brand affinity for LINE (33.03×), Academy Sports + Outdoors (10.03×), and Handball (18.12×) over the country average.

04

Where do JD Sports fans live in United States?

JD Sports fans in United States are most concentrated in New York (reach ~1M), Texas (reach ~1M), and California (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do JD Sports fans also like?

Beyond JD Sports itself, the audience over-indexes on Academy Sports + Outdoors (10.03×), Handball (18.12×), FIFA World Cup 2026 (2.68×), and Indeed.com (4.14×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See JD Sports audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JD Sports. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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