LINE Audience in United States

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LINE has an estimated audience of 2,099,398 people in United States. 51.4% are female, 48.6% are male, average age 34.6. Top regions: California, Texas, Florida. Top brand affinities: Country Time Lemonade, Pooh's Heffalump Movie, IDEO, Minions (film), Cinnamoroll.

The average LINE fan in United States is 34.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Country Time Lemonade, Pooh's Heffalump Movie, IDEO, with strongest over-indexing on Country Time Lemonade (159.38× the country average). Demographically, the LINE audience skews balanced with an average age of 34.6, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Mobile phone operator

Demographics of LINE fans

Demographic split for LINE audience in United States
MetricValue
Female51.4%
Male48.6%
Average age34.6
Estimated audience size2,099,398

Audience persona

The typical LINE fan in United States is balanced, around 34.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Country Time Lemonade.

Top regions in United States

Top regions ranked by reach for LINE in United States
RegionReachAffinity
California420,9021.82×
Texas214,0091.19×
Florida198,1471.39×
New York173,6221.48×
Washington79,1961.88×
Illinois76,4871.09×
Georgia72,5031.12×
Pennsylvania63,5010.9×
New Jersey60,3961.13×
North Carolina60,3710.96×
Virginia58,0241.13×
Ohio52,6630.81×
Michigan50,7440.92×
Massachusetts49,9351.21×
Arizona44,7131.04×
Nevada43,0542.12×
Oregon37,3051.55×
Maryland37,0411.03×
Tennessee35,5230.84×
Indiana34,0600.89×
Colorado30,3660.92×
Missouri27,8320.82×
South Carolina26,6860.84×
Minnesota25,6620.85×
Louisiana24,9920.92×
Wisconsin23,8420.75×
Alabama23,5610.8×
Utah20,5441.09×
Kentucky20,1820.77×
Oklahoma20,0560.86×
Connecticut18,9330.9×
Mississippi15,3700.89×
Hawaii15,2151.69×
Kansas14,3350.87×
Arkansas14,2390.82×
Iowa12,7280.74×
Washington, District of Columbia11,0411.75×
Idaho8,9820.85×
New Mexico8,2690.79×
Nebraska7,4490.71×
New Hampshire6,8890.83×
West Virginia6,7640.69×
Maine5,8100.77×
Rhode Island5,5260.83×
Montana3,9370.68×
Delaware3,8460.66×
Vermont3,5290.96×
Alaska3,2850.73×
South Dakota2,9820.61×
North Dakota2,5870.6×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for LINE audience
BrandAffinityCategory
Country Time Lemonade159.38×Food & Beverages
Pooh's Heffalump Movie136.32×Movies & TV
IDEO74.38×Business & Career
Minions (film)15.01×Movies & TV
Cinnamoroll27.13×Movies & TV
Temperance34.31×Music & Radio
Cranberry juice22.49×Food & Beverages
Orange juice19.04×Food & Beverages
Pain34.24×Music & Radio
Despicable Me 232.53×Movies & TV
Juice Generation100.8×
Restaurant Depot9.76×Food & Beverages
Fox News Channel2.6×Movies & TV
Universal Studios Japan34.75×Travel & Leisure
Salt Life30.86×Shopping
Kathryn Bigelow30.01×Movies & TV
Torchy's Tacos12.5×Food & Beverages
Milestones17.79×Music & Radio
President of the United States3.62×Politics & Society
Lemonade8.62×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by LINE audience
TraitClusterScore
Luxury OrientationPREMIUM1.65
Price SensitivityPREMIUM0.96
Quality AwarenessPREMIUM0.95
MindfulnessBALANCE0.9
Social Media UsageJOY0.82
Pet OwnershipJOY0.82

Worldwide distribution

Worldwide audience distribution share by country for LINE
CountryShare
Japan40.8%
China12.1%
Taiwan7.2%

See LINE audiences in other countries

More Mobile phone operator audiences in United States

Frequently asked questions

How many fans does LINE have in United States?

LINE has an estimated audience of 2,099,398 people in United States, concentrated in California and Texas.

What is the gender split and age of LINE fans?

51.4% of LINE fans are female, 48.6% are male, with an average age of 34.6 years.

Which brands do LINE fans like most?

LINE fans show strongest brand affinity for Country Time Lemonade (159.38×), Pooh's Heffalump Movie (136.32×), and IDEO (74.38×) over the country average.

Where do LINE fans live in United States?

LINE fans in United States are most concentrated in California (reach 420,902), Texas (reach 214,009), and Florida (reach 198,147). These three regions account for the largest share of the active audience.

What other brands do LINE fans also like?

Beyond LINE itself, the audience over-indexes on Pooh's Heffalump Movie (136.32×), IDEO (74.38×), Minions (film) (15.01×), and Cinnamoroll (27.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for LINE. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.