Rascasse Audience Intelligence

Salt Life Audience in United States

A data profile of the people who buy, follow and care about Salt Life in United States — modelled from more than twelve digital signal sources. Salt Life has an estimated audience of 674,127 people in United States.

#968among Website / Newspaper / Magazine in United States#447in Shopping

The average Salt Life fan in United States is 38.1 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, New York.

Top brand affinities include Hurley, Sam Elliott, LINE, with strongest over-indexing on Hurley (109.61× the country average).

Demographically, the Salt Life audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Salt Life fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Hurley.

Category: Shopping · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Salt Life profile in United States.

Audience size
674K
in United States
Gender
41.1%♀
58.9% male
Age
38.1
average years
Country rank
#30592
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Salt Life

41.1% are female, 58.9% are male, average age 38.1.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for Salt Life audience in United States
MetricValue
Female41.1%
Male58.9%
Average age38.1
Estimated audience size674,127
Fig. 03

Age distribution

Ø 38.1
average years
Age distribution of the Salt Life audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4922%
50+16%
Fig. 04

Worldwide distribution

80.2%

of the worldwide Salt Life audience comes from United States.

Worldwide audience distribution share by country for Salt Life
CountryShare
United States80.2%
United Kingdom2.0%
Germany1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Salt Life audience in United States is strongest.

Fig. 05

Top regions by affinity

Salt Life fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K4.47×
02Delaware~3K1.80×
03South Carolina~10K1.45×
04North Carolina~30K1.34×
05New Jersey~20K1.26×
06Maryland~10K1.26×
07Maine~3K1.25×
08Virginia~20K1.21×
09Connecticut~8K1.17×
10Iowa~6K1.16×
11Alabama~10K1.14×
12Pennsylvania~30K1.12×
13Georgia~20K1.09×
14Missouri~10K1.07×
15New Hampshire~3K1.07×
16Massachusetts~10K1.06×
17Wisconsin~10K1.04×
18Nebraska~4K1.04×
19Minnesota~10K1.00×
20Rhode Island~2K1.00×
21Vermont~1K1.00×
22South Dakota~2K0.99×
23Indiana~10K0.97×
24North Dakota~1K0.97×
25Louisiana~8K0.96×
26Kentucky~8K0.95×
27Arkansas~5K0.94×
28West Virginia~3K0.94×
29Mississippi~5K0.93×
30Kansas~5K0.91×
31Alaska~1K0.91×
32New York~30K0.90×
33Ohio~20K0.90×
34Montana~2K0.90×
35Oklahoma~7K0.89×
36Tennessee~10K0.88×
37Texas~50K0.87×
38Washington, District of Columbia~2K0.86×
39Hawaii~2K0.85×
40Colorado~9K0.83×
41Illinois~20K0.81×
42Idaho~3K0.81×
43New Mexico~3K0.80×
44Michigan~10K0.75×
45Utah~4K0.71×
46Nevada~4K0.69×
47Oregon~5K0.67×
48Washington~8K0.60×
49Arizona~8K0.58×
50California~30K0.41×
Fig. 06

Affinity by region

Affinity by region — Salt Life, United States
0.41×1.00×4.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Salt Life audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Salt Life audience
#·InterestCategoryAffinity×
01HurleyFashion & Accessoires109.61×
02Lars UlrichMusic & Radio37.15×
03James StewartMovies & TV32.99×
04LINETechnology & Electronics30.86×
05Die AntwoordMusic & Radio20.10×
06Jessica ChastainMovies & TV20.00×
07Will PoulterMovies & TV20.00×
08Allison JanneyMovies & TV20.00×
09BucketheadMusic & Radio20.00×
10RembrandtArts & Culture18.59×
11Brigitte BardotMovies & TV18.06×
12Holland America LineTravel & Leisure16.25×
13CinnamorollMovies & TV16.12×
14Sam ElliottMovies & TV15.17×
15Kelsey GrammerMovies & TV11.59×
16Shirley MacLaineMovies & TV11.00×
17Jon HammMovies & TV7.47×
18Baseball capFashion & Accessoires6.57×
19MotorboatCars & Mobility6.46×
20Diaper bagKids & Family3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Salt Life audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Salt Life audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.03×
TravellingTHRILL1.73×
Convenience OrientationPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Salt Life audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.64×
Early Adopter MentalityPOWER0.77×
Social Media UsageJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Salt Life have in United States?

Salt Life has an estimated audience of 674,127 people in United States, concentrated in Florida and Texas.

02

What is the gender split and age of Salt Life fans?

41.1% of Salt Life fans are female, 58.9% are male, with an average age of 38.1 years.

03

Which brands do Salt Life fans like most?

Salt Life fans show strongest brand affinity for Hurley (109.61×), Sam Elliott (15.17×), and LINE (30.86×) over the country average.

04

Where do Salt Life fans live in United States?

Salt Life fans in United States are most concentrated in Florida (reach ~200K), Texas (reach ~50K), and New York (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Salt Life fans also like?

Beyond Salt Life itself, the audience over-indexes on Sam Elliott (15.17×), LINE (30.86×), James Stewart (32.99×), and Jessica Chastain (20×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in United States

See Salt Life audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Salt Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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