Salt Life Audience in United States
Salt Life has an estimated audience of 675,574 people in United States. 41.1% are female, 58.9% are male, average age 38.1. Top regions: Florida, Texas, New York. Top brand affinities: Home equity, Steampunk, Nipsey Hussle, Pillow, Jax Teller.
The average Salt Life fan in United States is 38.1 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, Texas, New York. Top brand affinities include Home equity, Steampunk, Nipsey Hussle, with strongest over-indexing on Home equity (20× the country average). Demographically, the Salt Life audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Shopping · Type: Website / Newspaper / Magazine
Demographics of Salt Life fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 38.1 |
| Estimated audience size | 675,574 |
Audience persona
The typical Salt Life fan in United States is more male, around 38.1 years old, with strong Patriotism tendencies and a notable affinity for Home equity.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Florida | 199,404 | 4.36× |
| Texas | 47,049 | 0.81× |
| New York | 37,384 | 0.99× |
| California | 30,781 | 0.41× |
| North Carolina | 28,001 | 1.38× |
| Georgia | 23,547 | 1.13× |
| New Jersey | 23,481 | 1.37× |
| Pennsylvania | 23,273 | 1.02× |
| Virginia | 20,690 | 1.26× |
| South Carolina | 20,215 | 1.99× |
| Illinois | 19,340 | 0.86× |
| Ohio | 18,477 | 0.89× |
| Maryland | 14,118 | 1.22× |
| Alabama | 13,651 | 1.45× |
| Massachusetts | 13,017 | 0.98× |
| Michigan | 12,162 | 0.69× |
| Indiana | 11,840 | 0.96× |
| Tennessee | 11,342 | 0.84× |
| Missouri | 10,736 | 0.99× |
| Wisconsin | 10,205 | 1× |
| Minnesota | 10,050 | 1.04× |
| Colorado | 8,740 | 0.82× |
| Kentucky | 7,721 | 0.91× |
| Louisiana | 7,449 | 0.85× |
| Connecticut | 7,321 | 1.08× |
| Iowa | 6,942 | 1.25× |
| Arizona | 6,837 | 0.5× |
| Washington | 6,545 | 0.48× |
| Oklahoma | 6,306 | 0.84× |
| Delaware | 5,235 | 2.81× |
| Mississippi | 4,944 | 0.89× |
| Arkansas | 4,807 | 0.86× |
| Kansas | 4,254 | 0.8× |
| Oregon | 3,723 | 0.48× |
| Nebraska | 3,393 | 1× |
| Utah | 3,096 | 0.51× |
| New Hampshire | 2,944 | 1.11× |
| Maine | 2,744 | 1.13× |
| Nevada | 2,625 | 0.4× |
| West Virginia | 2,603 | 0.83× |
| Rhode Island | 2,034 | 0.95× |
| Idaho | 1,977 | 0.58× |
| Hawaii | 1,902 | 0.66× |
| Washington, District of Columbia | 1,601 | 0.79× |
| New Mexico | 1,521 | 0.45× |
| South Dakota | 1,362 | 0.87× |
| North Dakota | 1,223 | 0.88× |
| Montana | 1,179 | 0.63× |
| Vermont | 1,037 | 0.87× |
| Alaska | 738 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home equity | 20× | Home & Garden |
| Steampunk | 18.31× | Fashion & Accessoires |
| Nipsey Hussle | 13.9× | Music & Radio |
| Pillow | 2.58× | Home & Garden |
| Jax Teller | 19.51× | Movies & TV |
| Nebraska Cornhuskers football | 3.76× | Sports |
| Alaska | 1.61× | Travel & Leisure |
| Figure painting (hobby) | 5.14× | Arts & Culture |
| Kendra Scott | 2.6× | Fashion & Accessoires |
| JDSU | 2.59× | Business & Career |
| Monmouth County, New Jersey | 8.04× | Travel & Leisure |
| Corona (band) | 4.59× | Music & Radio |
| 3D printing | 1.98× | Technology & Electronics |
| Information sensitivity | 5.58× | Technology & Electronics |
| CoreLogic | 13.67× | Business & Career |
| Nebraska | 1.56× | Travel & Leisure |
| Nebraska Cornhuskers | 4.51× | Sports |
| New Era (Namibia) | 4.11× | News |
| Jekalyn Carr | 9.01× | Music & Radio |
| Sinaloa | 1.72× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.87 |
| Travelling | THRILL | 1.53 |
| DIY Mentality | THRILL | 1.37 |
| Convenience Orientation | PREMIUM | 1.35 |
| Price Sensitivity | PREMIUM | 1.34 |
| Design Affinity | PREMIUM | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.4% |
| United Kingdom | 2.1% |
| Germany | 2.0% |
See Salt Life audiences in other countries
More Shopping audiences in United States
Frequently asked questions
How many fans does Salt Life have in United States?
Salt Life has an estimated audience of 675,574 people in United States, concentrated in Florida and Texas.
What is the gender split and age of Salt Life fans?
41.1% of Salt Life fans are female, 58.9% are male, with an average age of 38.1 years.
Which brands do Salt Life fans like most?
Salt Life fans show strongest brand affinity for Home equity (20×), Steampunk (18.31×), and Nipsey Hussle (13.9×) over the country average.
Where do Salt Life fans live in United States?
Salt Life fans in United States are most concentrated in Florida (reach 199,404), Texas (reach 47,049), and New York (reach 37,384). These three regions account for the largest share of the active audience.
What other brands do Salt Life fans also like?
Beyond Salt Life itself, the audience over-indexes on Steampunk (18.31×), Nipsey Hussle (13.9×), Pillow (2.58×), and Jax Teller (19.51×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Salt Life. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.