Yung Lean Audience in United States

Yung Lean logo

Yung Lean has an estimated audience of 392,498 people in United States. 42.4% are female, 57.6% are male, average age 26.0. Top regions: California, Texas, New York. Top brand affinities: Bladee, 2hollis, Ecco2K, Lollapalooza Chile, Odd Future.

The average Yung Lean fan in United States is 26.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Bladee, 2hollis, Ecco2K, with strongest over-indexing on Bladee (1407.38× the country average). Demographically, the Yung Lean audience skews more male with an average age of 26.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Hip hop

Demographics of Yung Lean fans

Demographic split for Yung Lean audience in United States
MetricValue
Female42.4%
Male57.6%
Average age26.0
Estimated audience size392,498

Audience persona

The typical Yung Lean fan in United States is more male, around 26.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bladee.

Top regions in United States

Top regions ranked by reach for Yung Lean in United States
RegionReachAffinity
California73,7121.71×
Texas37,3191.11×
New York35,6281.62×
Florida28,0151.05×
Illinois16,3361.25×
Pennsylvania14,5141.1×
Georgia12,0321×
Washington11,2831.43×
Ohio11,2310.93×
North Carolina10,9170.92×
New Jersey10,8511.09×
Massachusetts10,5791.37×
Michigan9,7550.95×
Virginia9,6001×
Arizona8,6471.08×
Colorado7,2461.17×
Tennessee7,2010.91×
Oregon7,0701.57×
Maryland7,0691.05×
Indiana6,4830.9×
Minnesota6,2411.11×
Missouri5,4670.86×
Wisconsin5,2430.89×
South Carolina4,5620.77×
Connecticut4,5011.14×
Kentucky4,3510.88×
Nevada4,3161.14×
Louisiana4,1960.83×
Oklahoma3,9350.9×
Utah3,6881.05×
Alabama3,4690.63×
Iowa2,6140.81×
Arkansas2,5790.8×
Kansas2,4960.81×
New Mexico1,9310.98×
Mississippi1,8270.56×
Washington, District of Columbia1,8251.55×
Nebraska1,6950.86×
Idaho1,6180.82×
Maine1,5731.12×
New Hampshire1,4870.96×
Rhode Island1,4221.14×
Hawaii1,3990.83×
West Virginia1,3950.76×
Montana9480.87×
Vermont8391.22×
Delaware8010.74×
Alaska6350.76×
South Dakota6060.67×
North Dakota5540.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yung Lean audience
BrandAffinityCategory
Bladee1407.38×Music & Radio
2hollis956.66×Music & Radio
Ecco2K1407.38×Music & Radio
Lollapalooza Chile1291.66×Music & Radio
Odd Future299.31×Music & Radio
NF87.02×Music & Radio
Lil Peep55.58×Music & Radio
Die Antwoord80.05×Music & Radio
Coco & Clair Clair383.96×Music & Radio
Danny Brown (rapper)113.48×Music & Radio
Chief Keef44.01×Music & Radio
Machine Gun Kelly (rapper)35.13×Music & Radio
Hopsin87.02×Music & Radio
Tyler, The Creator18.64×Music & Radio
Lil B79.76×Music & Radio
ASAP Mob143.59×Music & Radio
Lily Allen20×Music & Radio
Logic (rapper)32.57×Music & Radio
Ghostemane51.93×Music & Radio
Jelly Roll11.46×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yung Lean audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
Early Adopter MentalityPOWER2.14
SustainabilityBALANCE1.34
TraditionCONSERVATISM1.23
ExtroversionTHRILL1.2
MindfulnessBALANCE1.18

Worldwide distribution

Worldwide audience distribution share by country for Yung Lean
CountryShare
United States30.6%
Sweden8.7%
United Kingdom5.5%

See Yung Lean audiences in other countries

More Hip hop audiences in United States

Frequently asked questions

How many fans does Yung Lean have in United States?

Yung Lean has an estimated audience of 392,498 people in United States, concentrated in California and Texas.

What is the gender split and age of Yung Lean fans?

42.4% of Yung Lean fans are female, 57.6% are male, with an average age of 26.0 years.

Which brands do Yung Lean fans like most?

Yung Lean fans show strongest brand affinity for Bladee (1407.38×), 2hollis (956.66×), and Ecco2K (1407.38×) over the country average.

Where do Yung Lean fans live in United States?

Yung Lean fans in United States are most concentrated in California (reach 73,712), Texas (reach 37,319), and New York (reach 35,628). These three regions account for the largest share of the active audience.

What other brands do Yung Lean fans also like?

Beyond Yung Lean itself, the audience over-indexes on 2hollis (956.66×), Ecco2K (1407.38×), Lollapalooza Chile (1291.66×), and Odd Future (299.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yung Lean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.