Cranberry juice Audience in United States

Cranberry juice logo

Cranberry juice has an estimated audience of 2,177,824 people in United States. 64.6% are female, 35.4% are male, average age 33.6. Top regions: California, Texas, Florida. Top brand affinities: Food and drink, Business, Movies, Culture, Outdoor recreation.

The average Cranberry juice fan in United States is 33.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food and drink, Business, Movies, with strongest over-indexing on Food and drink (1.53× the country average). Demographically, the Cranberry juice audience skews more female with an average age of 33.6, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Cranberry juice fans

Demographic split for Cranberry juice audience in United States
MetricValue
Female64.6%
Male35.4%
Average age33.6
Estimated audience size2,177,824

Audience persona

The typical Cranberry juice fan in United States is more female, around 33.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Food and drink.

Top regions in United States

Top regions ranked by reach for Cranberry juice in United States
RegionReachAffinity
California343,1691.43×
Texas314,3051.68×
Florida204,2611.39×
New York159,4851.31×
Georgia97,2381.45×
Illinois91,1151.26×
North Carolina79,4061.21×
New Jersey71,3861.29×
Pennsylvania67,4810.92×
Ohio62,4860.93×
Virginia57,8561.09×
Michigan55,9840.98×
Arizona49,9031.12×
Tennessee47,9541.1×
Maryland46,5841.24×
Massachusetts42,4030.99×
Indiana41,7501.05×
Louisiana40,5571.44×
South Carolina40,2531.23×
Washington39,2230.9×
Alabama37,7521.24×
Missouri30,6310.87×
Mississippi28,9721.61×
Colorado28,4610.83×
Minnesota26,4310.85×
Kentucky26,0960.96×
Oklahoma24,7871.02×
Wisconsin24,0150.73×
Nevada23,8821.13×
Connecticut23,2771.07×
Arkansas19,6971.1×
Oregon19,6120.79×
Kansas16,3580.95×
Utah15,8210.81×
Iowa14,0690.78×
New Mexico11,3571.04×
Nebraska10,0170.92×
Hawaii9,6031.03×
Idaho8,1350.74×
West Virginia6,8240.67×
Washington, District of Columbia6,4930.99×
Delaware6,4881.08×
Rhode Island6,1560.89×
New Hampshire5,6230.66×
Maine4,5550.58×
South Dakota3,4100.68×
North Dakota3,2820.73×
Montana3,1570.52×
Alaska3,1430.67×
Vermont1,8930.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cranberry juice audience
BrandAffinityCategory
Food and drink1.53×Food & Beverages
Business1.64×Business & Career
Movies1.51×Movies & TV
Culture1.7×Literature
Outdoor recreation1.52×Sports
Alcoholic beverages1.74×Food & Beverages
Cuisine1.76×Food & Beverages
Restaurants1.55×Food & Beverages
Mobile app1.73×Technology & Electronics
Photography1.5×Arts & Culture
AngularJS9.78×Technology & Electronics
Personal finance1.5×Business & Career
Juice2.49×Food & Beverages
Coffee1.64×Food & Beverages
Water1.54×Food & Beverages
Burger King1.92×Food & Beverages
Google Drive1.87×Technology & Electronics
Whole Foods Market1.75×Shopping
Cocktail2.02×Food & Beverages
Final Destination2.06×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cranberry juice audience
TraitClusterScore
Healthy LifestyleBALANCE4.28
Sports ActivityPOWER1.84
Design AffinityPREMIUM1.81
IndulgenceJOY1.74
Luxury OrientationPREMIUM1.69
SustainabilityBALANCE1.67

Worldwide distribution

Worldwide audience distribution share by country for Cranberry juice
CountryShare
United States25.6%
Japan9.5%
Italy4.8%

See Cranberry juice audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Cranberry juice have in United States?

Cranberry juice has an estimated audience of 2,177,824 people in United States, concentrated in California and Texas.

What is the gender split and age of Cranberry juice fans?

64.6% of Cranberry juice fans are female, 35.4% are male, with an average age of 33.6 years.

Which brands do Cranberry juice fans like most?

Cranberry juice fans show strongest brand affinity for Food and drink (1.53×), Business (1.64×), and Movies (1.51×) over the country average.

Where do Cranberry juice fans live in United States?

Cranberry juice fans in United States are most concentrated in California (reach 343,169), Texas (reach 314,305), and Florida (reach 204,261). These three regions account for the largest share of the active audience.

What other brands do Cranberry juice fans also like?

Beyond Cranberry juice itself, the audience over-indexes on Business (1.64×), Movies (1.51×), Culture (1.7×), and Outdoor recreation (1.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cranberry juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.