Cranberry juice Audience in Germany
Cranberry juice has an estimated audience of 237,855 people in Germany. 65.9% are female, 34.1% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Orange juice, Sunexpress, Efficient energy use, Sustainable energy, Solar power.
The average Cranberry juice fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Orange juice, Sunexpress, Efficient energy use, with strongest over-indexing on Orange juice (49.41× the country average). Demographically, the Cranberry juice audience skews more female with an average age of 34.6, and over-indexes on personality traits such as DIY Mentality, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Cranberry juice fans
| Metric | Value |
|---|---|
| Female | 65.9% |
| Male | 34.1% |
| Average age | 34.6 |
| Estimated audience size | 237,855 |
Audience persona
The typical Cranberry juice fan in Germany is more female, around 34.6 years old, with strong DIY Mentality tendencies and a notable affinity for Orange juice.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 63,082 | 1.21× |
| Bayern | 38,049 | 1× |
| Baden-Württemberg | 34,174 | 1.05× |
| Niedersachsen | 26,777 | 1.16× |
| Hessen | 19,936 | 1.1× |
| Rheinland-Pfalz | 13,942 | 1.17× |
| Sachsen | 9,888 | 0.85× |
| Berlin | 9,026 | 0.85× |
| Schleswig-Holstein | 8,758 | 1.03× |
| Hamburg | 6,258 | 1.16× |
| Brandenburg | 6,179 | 0.84× |
| Thüringen | 5,786 | 0.95× |
| Sachsen-Anhalt | 5,123 | 0.83× |
| Mecklenburg-Vorpommern | 3,740 | 0.82× |
| Saarland | 2,986 | 1.02× |
| Bremen | 1,944 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Orange juice | 49.41× | Food & Beverages |
| Sunexpress | 12.26× | Travel & Leisure |
| Efficient energy use | 8.1× | Technology & Electronics |
| Sustainable energy | 7.05× | Home & Garden |
| Solar power | 7.6× | Home & Garden |
| Pegasus Airlines | 19.65× | Travel & Leisure |
| Master craftsman | 9.11× | Business & Career |
| Business analytics | 23.83× | Technology & Electronics |
| Electric toothbrush | 16.86× | Health |
| SunExpress | 9.21× | Travel & Leisure |
| Gourmet Foods | 10.25× | Food & Beverages |
| Organic certification | 13.64× | Food & Beverages |
| Business marketing | 9.59× | Business & Career |
| Photovoltaics | 6.6× | Home & Garden |
| Electronics | 4.36× | Technology & Electronics |
| Alternative energy | 15.38× | Home & Garden |
| Renewable energy | 4.8× | Business & Career |
| Cupra | 8.48× | Cars & Mobility |
| Cleaning | 7.87× | Home & Garden |
| C (programming language) | 9.51× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.03 |
| Sustainability | BALANCE | 2.01 |
| Indulgence | JOY | 1.97 |
| Design Affinity | PREMIUM | 1.94 |
| Luxury Orientation | PREMIUM | 1.82 |
| Sports Activity | POWER | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.6% |
| Japan | 9.5% |
| Italy | 4.8% |
See Cranberry juice audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Cranberry juice have in Germany?
Cranberry juice has an estimated audience of 237,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cranberry juice fans?
65.9% of Cranberry juice fans are female, 34.1% are male, with an average age of 34.6 years.
Which brands do Cranberry juice fans like most?
Cranberry juice fans show strongest brand affinity for Orange juice (49.41×), Sunexpress (12.26×), and Efficient energy use (8.1×) over the country average.
Where do Cranberry juice fans live in Germany?
Cranberry juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 63,082), Bayern (reach 38,049), and Baden-Württemberg (reach 34,174). These three regions account for the largest share of the active audience.
What other brands do Cranberry juice fans also like?
Beyond Cranberry juice itself, the audience over-indexes on Sunexpress (12.26×), Efficient energy use (8.1×), Sustainable energy (7.05×), and Solar power (7.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cranberry juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.