Rascasse Audience Intelligence

Cranberry juice Audience in Germany

A data profile of the people who buy, follow and care about Cranberry juice in Germany — modelled from more than twelve digital signal sources. Cranberry juice has an estimated audience of 237,855 people in Germany.

#47among Beverage in Germany#6881among Topic in Germany#979in Food & Beverages

The average Cranberry juice fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Orange juice, SunExpress, Efficient energy use, with strongest over-indexing on Orange juice (49.41× the country average).

Demographically, the Cranberry juice audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Indulgence, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cranberry juice fan in Germany is more female, around 34.6 years old, with strong Indulgence tendencies and a notable affinity for Orange juice.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cranberry juice profile in Germany.

Audience size
238K
in Germany
Gender
65.9%♀
34.1% male
Age
34.6
average years
Country rank
#20310
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cranberry juice fans

65.9% are female, 34.1% are male, average age 34.6.

Fig. 02

Gender split

65.9%
Female
34.1%
Male
Demographic split for Cranberry juice audience in Germany
MetricValue
Female65.9%
Male34.1%
Average age34.6
Estimated audience size237,855
Fig. 03

Age distribution

Ø 34.6
average years
Age distribution of the Cranberry juice audience in Germany
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4918%
50+12%
Fig. 04

Worldwide distribution

2.8%

of the worldwide Cranberry juice audience comes from Germany.

Worldwide audience distribution share by country for Cranberry juice
CountryShare
United States25.5%
Japan9.5%
Italy4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cranberry juice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cranberry juice fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~60K1.17×
02Rheinland-Pfalz~10K1.15×
03Niedersachsen~30K1.13×
04Hamburg~6K1.13×
05Hessen~20K1.09×
06Saarland~3K1.08×
07Baden-Württemberg~30K1.04×
08Schleswig-Holstein~9K1.02×
09Bayern~40K0.98×
10Bremen~2K0.98×
11Thüringen~6K0.97×
12Mecklenburg-Vorpommern~4K0.88×
13Berlin~9K0.87×
14Sachsen-Anhalt~5K0.87×
15Sachsen~10K0.86×
16Brandenburg~6K0.86×
Fig. 06

Affinity by region

Affinity by region — Cranberry juice, Germany
0.86×1.00×1.17×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cranberry juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cranberry juice audience
#·InterestCategoryAffinity×
01Orange juiceFood & Beverages49.41×
02Business analyticsTechnology & Electronics23.83×
03Pegasus AirlinesTravel & Leisure19.65×
04Electric toothbrushHealth16.86×
05Alternative energyHome & Garden15.38×
06Organic certificationFood & Beverages13.64×
07Gourmet FoodsFood & Beverages10.25×
08Business marketingBusiness & Career9.59×
09C (programming language)Technology & Electronics9.51×
10SunExpressTravel & Leisure9.21×
11Master craftsmanBusiness & Career9.11×
12CupraCars & Mobility8.48×
13Efficient energy useTechnology & Electronics8.10×
14CleaningHome & Garden7.87×
15Solar powerHome & Garden7.60×
16Sustainable energyHome & Garden7.05×
17Computer engineeringBusiness & Career6.97×
18PhotovoltaicsHome & Garden6.60×
19Renewable energyBusiness & Career4.80×
20ElectronicsTechnology & Electronics4.36×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cranberry juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cranberry juice audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.26×
SustainabilityBALANCE3.55×
Early Adopter MentalityPOWER3.51×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cranberry juice audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.15×
SpiritualityBALANCE1.19×
TraditionCONSERVATISM1.24×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cranberry juice have in Germany?

Cranberry juice has an estimated audience of 237,855 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cranberry juice fans?

65.9% of Cranberry juice fans are female, 34.1% are male, with an average age of 34.6 years.

03

Which brands do Cranberry juice fans like most?

Cranberry juice fans show strongest brand affinity for Orange juice (49.41×), SunExpress (9.21×), and Efficient energy use (8.1×) over the country average.

04

Where do Cranberry juice fans live in Germany?

Cranberry juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Cranberry juice fans also like?

Beyond Cranberry juice itself, the audience over-indexes on SunExpress (9.21×), Efficient energy use (8.1×), Sustainable energy (7.05×), and Solar power (7.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Cranberry juice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cranberry juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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