Orange juice Audience in Germany

Orange juice logo

Orange juice has an estimated audience of 430,489 people in Germany. 62.2% are female, 37.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunexpress, Efficient energy use, Sustainable energy, Solar power, Cranberry juice.

The average Orange juice fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunexpress, Efficient energy use, Sustainable energy, with strongest over-indexing on Sunexpress (12.38× the country average). Demographically, the Orange juice audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Orange juice fans

Demographic split for Orange juice audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age41.2
Estimated audience size430,489

Audience persona

The typical Orange juice fan in Germany is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunexpress.

Top regions in Germany

Top regions ranked by reach for Orange juice in Germany
RegionReachAffinity
Nordrhein-Westfalen106,4291.13×
Bayern75,5021.09×
Baden-Württemberg68,5741.17×
Niedersachsen44,7691.07×
Hessen33,8961.03×
Rheinland-Pfalz25,6241.19×
Sachsen19,7730.94×
Berlin18,0660.94×
Schleswig-Holstein14,7770.96×
Brandenburg11,7940.88×
Hamburg9,770
Sachsen-Anhalt9,5650.86×
Thüringen9,2070.84×
Mecklenburg-Vorpommern6,8810.84×
Saarland5,3371.01×
Bremen3,8911.06×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange juice audience
BrandAffinityCategory
Sunexpress12.38×Travel & Leisure
Efficient energy use8.28×Technology & Electronics
Sustainable energy7.21×Home & Garden
Solar power7.77×Home & Garden
Cranberry juice41.36×Food & Beverages
Pegasus Airlines20.1×Travel & Leisure
Electric toothbrush17.99×Health
Master craftsman9.32×Business & Career
Business analytics24.37×Technology & Electronics
Organic certification13.95×Food & Beverages
SunExpress8.93×Travel & Leisure
Gourmet Foods9.87×Food & Beverages
Business marketing9.81×Business & Career
Photovoltaics6.59×Home & Garden
Alternative energy16.34×Home & Garden
Cupra9.47×Cars & Mobility
Renewable energy4.91×Business & Career
Electronics4.28×Technology & Electronics
Cleaning8.05×Home & Garden
Chat GPT4.82×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange juice audience
TraitClusterScore
Healthy LifestyleBALANCE2.65
Urban LifestyleOPEN2.42
TravellingTHRILL1.88
IndulgenceJOY1.85
SustainabilityBALANCE1.83
Convenience OrientationPREMIUM1.77

Worldwide distribution

Worldwide audience distribution share by country for Orange juice
CountryShare
United States20.1%
Japan12.2%
Thailand5.5%

See Orange juice audiences in other countries

More Beverage audiences in Germany

Frequently asked questions

How many fans does Orange juice have in Germany?

Orange juice has an estimated audience of 430,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Orange juice fans?

62.2% of Orange juice fans are female, 37.8% are male, with an average age of 41.2 years.

Which brands do Orange juice fans like most?

Orange juice fans show strongest brand affinity for Sunexpress (12.38×), Efficient energy use (8.28×), and Sustainable energy (7.21×) over the country average.

Where do Orange juice fans live in Germany?

Orange juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,429), Bayern (reach 75,502), and Baden-Württemberg (reach 68,574). These three regions account for the largest share of the active audience.

What other brands do Orange juice fans also like?

Beyond Orange juice itself, the audience over-indexes on Efficient energy use (8.28×), Sustainable energy (7.21×), Solar power (7.77×), and Cranberry juice (41.36×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Orange juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.