Orange juice Audience in Germany

Orange juice has an estimated audience of 430,489 people in Germany. 62.2% are female, 37.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sunexpress, Efficient energy use, Sustainable energy, Solar power, Cranberry juice.
The average Orange juice fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sunexpress, Efficient energy use, Sustainable energy, with strongest over-indexing on Sunexpress (12.38× the country average). Demographically, the Orange juice audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Beverage
Demographics of Orange juice fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 41.2 |
| Estimated audience size | 430,489 |
Audience persona
The typical Orange juice fan in Germany is more female, around 41.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Sunexpress.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 106,429 | 1.13× |
| Bayern | 75,502 | 1.09× |
| Baden-Württemberg | 68,574 | 1.17× |
| Niedersachsen | 44,769 | 1.07× |
| Hessen | 33,896 | 1.03× |
| Rheinland-Pfalz | 25,624 | 1.19× |
| Sachsen | 19,773 | 0.94× |
| Berlin | 18,066 | 0.94× |
| Schleswig-Holstein | 14,777 | 0.96× |
| Brandenburg | 11,794 | 0.88× |
| Hamburg | 9,770 | 1× |
| Sachsen-Anhalt | 9,565 | 0.86× |
| Thüringen | 9,207 | 0.84× |
| Mecklenburg-Vorpommern | 6,881 | 0.84× |
| Saarland | 5,337 | 1.01× |
| Bremen | 3,891 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sunexpress | 12.38× | Travel & Leisure |
| Efficient energy use | 8.28× | Technology & Electronics |
| Sustainable energy | 7.21× | Home & Garden |
| Solar power | 7.77× | Home & Garden |
| Cranberry juice | 41.36× | Food & Beverages |
| Pegasus Airlines | 20.1× | Travel & Leisure |
| Electric toothbrush | 17.99× | Health |
| Master craftsman | 9.32× | Business & Career |
| Business analytics | 24.37× | Technology & Electronics |
| Organic certification | 13.95× | Food & Beverages |
| SunExpress | 8.93× | Travel & Leisure |
| Gourmet Foods | 9.87× | Food & Beverages |
| Business marketing | 9.81× | Business & Career |
| Photovoltaics | 6.59× | Home & Garden |
| Alternative energy | 16.34× | Home & Garden |
| Cupra | 9.47× | Cars & Mobility |
| Renewable energy | 4.91× | Business & Career |
| Electronics | 4.28× | Technology & Electronics |
| Cleaning | 8.05× | Home & Garden |
| Chat GPT | 4.82× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 2.65 |
| Urban Lifestyle | OPEN | 2.42 |
| Travelling | THRILL | 1.88 |
| Indulgence | JOY | 1.85 |
| Sustainability | BALANCE | 1.83 |
| Convenience Orientation | PREMIUM | 1.77 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 12.2% |
| Thailand | 5.5% |
See Orange juice audiences in other countries
More Beverage audiences in Germany
- Water (9,647,518)
- Tea (9,075,569)
- Milk (5,601,346)
- Soft drinks (5,114,610)
- Espresso (4,901,022)
Frequently asked questions
How many fans does Orange juice have in Germany?
Orange juice has an estimated audience of 430,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orange juice fans?
62.2% of Orange juice fans are female, 37.8% are male, with an average age of 41.2 years.
Which brands do Orange juice fans like most?
Orange juice fans show strongest brand affinity for Sunexpress (12.38×), Efficient energy use (8.28×), and Sustainable energy (7.21×) over the country average.
Where do Orange juice fans live in Germany?
Orange juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach 106,429), Bayern (reach 75,502), and Baden-Württemberg (reach 68,574). These three regions account for the largest share of the active audience.
What other brands do Orange juice fans also like?
Beyond Orange juice itself, the audience over-indexes on Efficient energy use (8.28×), Sustainable energy (7.21×), Solar power (7.77×), and Cranberry juice (41.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orange juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.