Rascasse Audience Intelligence

Orange juice Audience in Germany

A data profile of the people who buy, follow and care about Orange juice in Germany — modelled from more than twelve digital signal sources. Orange juice has an estimated audience of 430,489 people in Germany.

#29among Beverage in Germany#5070among Topic in Germany#645in Food & Beverages

The average Orange juice fan in Germany is 41.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Efficient energy use, SunExpress, Sustainable energy, with strongest over-indexing on Efficient energy use (8.28× the country average).

Demographically, the Orange juice audience skews more female with an average age of 41.2, and over-indexes on personality traits such as Indulgence, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Orange juice fan in Germany is more female, around 41.2 years old, with strong Indulgence tendencies and a notable affinity for Efficient energy use.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Orange juice profile in Germany.

Audience size
430K
in Germany
Gender
62.2%♀
37.8% male
Age
41.2
average years
Country rank
#13232
Topic in Germany
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Orange juice fans

62.2% are female, 37.8% are male, average age 41.2.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Orange juice audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age41.2
Estimated audience size430,489
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Orange juice audience in Germany
Age bracketShare%
16-1919%
20-2915%
30-3918%
40-4924%
50+25%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Orange juice audience comes from Germany.

Worldwide audience distribution share by country for Orange juice
CountryShare
United States20.1%
Japan12.2%
Thailand5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Orange juice audience in Germany is strongest.

Fig. 05

Top regions by affinity

Orange juice fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~30K1.16×
02Baden-Württemberg~70K1.13×
03Nordrhein-Westfalen~100K1.11×
04Bayern~80K1.09×
05Bremen~4K1.07×
06Niedersachsen~40K1.06×
07Hessen~30K1.04×
08Saarland~5K1.02×
09Hamburg~10K1.01×
10Berlin~20K0.96×
11Schleswig-Holstein~10K0.96×
12Sachsen~20K0.92×
13Thüringen~10K0.90×
14Brandenburg~10K0.89×
15Sachsen-Anhalt~10K0.88×
16Mecklenburg-Vorpommern~7K0.87×
Fig. 06

Affinity by region

Affinity by region — Orange juice, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Orange juice audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Orange juice audience
#·InterestCategoryAffinity×
01Cranberry juiceFood & Beverages41.36×
02Business analyticsTechnology & Electronics24.37×
03Pegasus AirlinesTravel & Leisure20.10×
04Electric toothbrushHealth17.99×
05Alternative energyHome & Garden16.34×
06Organic certificationFood & Beverages13.95×
07Gourmet FoodsFood & Beverages9.87×
08Business marketingBusiness & Career9.81×
09C (programming language)Technology & Electronics9.73×
10CupraCars & Mobility9.47×
11Master craftsmanBusiness & Career9.32×
12SunExpressTravel & Leisure8.93×
13Efficient energy useTechnology & Electronics8.28×
14CleaningHome & Garden8.05×
15Solar powerHome & Garden7.77×
16Smart deviceTechnology & Electronics7.72×
17Sustainable energyHome & Garden7.21×
18PhotovoltaicsHome & Garden6.59×
19Renewable energyBusiness & Career4.91×
20ElectronicsTechnology & Electronics4.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Orange juice audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Orange juice audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY4.39×
Early Adopter MentalityPOWER3.75×
SustainabilityBALANCE3.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Orange juice audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM1.02×
SpiritualityBALANCE1.05×
ExtroversionTHRILL1.08×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Orange juice have in Germany?

Orange juice has an estimated audience of 430,489 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Orange juice fans?

62.2% of Orange juice fans are female, 37.8% are male, with an average age of 41.2 years.

03

Which brands do Orange juice fans like most?

Orange juice fans show strongest brand affinity for Efficient energy use (8.28×), SunExpress (8.93×), and Sustainable energy (7.21×) over the country average.

04

Where do Orange juice fans live in Germany?

Orange juice fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Orange juice fans also like?

Beyond Orange juice itself, the audience over-indexes on SunExpress (8.93×), Sustainable energy (7.21×), Solar power (7.77×), and Cranberry juice (41.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beverage audiences in Germany

See Orange juice audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Orange juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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