Orange juice Audience in United States

Orange juice logo

Orange juice has an estimated audience of 2,924,243 people in United States. 63.6% are female, 36.4% are male, average age 36.1. Top regions: California, Texas, Florida. Top brand affinities: Gordon Ramsey, Child, O'Reilly Auto Parts, The UPS Store, AutoZone.

The average Orange juice fan in United States is 36.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Gordon Ramsey, Child, O'Reilly Auto Parts, with strongest over-indexing on Gordon Ramsey (8.71× the country average). Demographically, the Orange juice audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Beverage

Demographics of Orange juice fans

Demographic split for Orange juice audience in United States
MetricValue
Female63.6%
Male36.4%
Average age36.1
Estimated audience size2,924,243

Audience persona

The typical Orange juice fan in United States is more female, around 36.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Gordon Ramsey.

Top regions in United States

Top regions ranked by reach for Orange juice in United States
RegionReachAffinity
California396,8071.23×
Texas313,9681.25×
Florida230,1701.16×
New York197,0431.21×
Illinois118,9611.22×
Georgia117,4131.3×
Pennsylvania106,5071.08×
North Carolina102,8961.17×
Ohio92,7731.03×
New Jersey83,9491.13×
Michigan83,2611.09×
Virginia77,5511.09×
Tennessee66,5961.14×
Arizona62,3351.04×
Massachusetts59,7381.04×
Washington59,0461.01×
Indiana57,3331.07×
Maryland56,4471.12×
South Carolina48,4031.1×
Alabama47,1601.15×
Louisiana45,9211.22×
Missouri43,8830.93×
Wisconsin39,8540.91×
Minnesota38,6390.92×
Colorado37,9570.82×
Kentucky37,6641.03×
Oklahoma34,1281.05×
Mississippi32,4921.35×
Connecticut31,1241.06×
Oregon28,7220.86×
Nevada28,7201.02×
Arkansas26,2801.09×
Utah25,4600.97×
Iowa22,6140.94×
Kansas21,9410.95×
New Mexico14,3260.98×
Nebraska13,8090.94×
Idaho13,0320.89×
West Virginia12,8780.95×
Hawaii11,4190.91×
New Hampshire9,1540.79×
Washington, District of Columbia8,6510.98×
Rhode Island8,3610.9×
Maine8,0910.77×
Delaware7,2740.9×
Montana5,5430.68×
South Dakota5,3860.8×
North Dakota4,8530.81×
Alaska4,6940.75×
Vermont3,2110.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Orange juice audience
BrandAffinityCategory
Gordon Ramsey8.71×Food & Beverages
Child1.57×Kids & Family
O'Reilly Auto Parts3.24×Cars & Mobility
The UPS Store2.3×Shopping
AutoZone1.95×Cars & Mobility
Instant messaging1.82×Internet & Social Media
Craigslist1.91×Shopping
Friendship1.54×Kids & Family
Reddit1.69×Internet & Social Media
Pizza Hut1.74×Food & Beverages
Aldi1.61×Shopping
Juice1.96×Food & Beverages
Peacemaker1.52×Movies & TV
Dollar General1.54×Shopping
Panda Express1.85×Food & Beverages
Burger King1.59×Food & Beverages
U-Haul2.59×Business & Career
Taco Bell1.52×Food & Beverages
Little Caesars1.93×Food & Beverages
Burlington1.93×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Orange juice audience
TraitClusterScore
Healthy LifestyleBALANCE1.6
IndulgenceJOY1.54
Convenience OrientationPREMIUM1.52
Price SensitivityPREMIUM1.36
Career OrientationPOWER1.33
Family OrientationCONSERVATISM1.21

Worldwide distribution

Worldwide audience distribution share by country for Orange juice
CountryShare
United States20.1%
Japan12.2%
Thailand5.5%

See Orange juice audiences in other countries

More Beverage audiences in United States

Frequently asked questions

How many fans does Orange juice have in United States?

Orange juice has an estimated audience of 2,924,243 people in United States, concentrated in California and Texas.

What is the gender split and age of Orange juice fans?

63.6% of Orange juice fans are female, 36.4% are male, with an average age of 36.1 years.

Which brands do Orange juice fans like most?

Orange juice fans show strongest brand affinity for Gordon Ramsey (8.71×), Child (1.57×), and O'Reilly Auto Parts (3.24×) over the country average.

Where do Orange juice fans live in United States?

Orange juice fans in United States are most concentrated in California (reach 396,807), Texas (reach 313,968), and Florida (reach 230,170). These three regions account for the largest share of the active audience.

What other brands do Orange juice fans also like?

Beyond Orange juice itself, the audience over-indexes on Child (1.57×), O'Reilly Auto Parts (3.24×), The UPS Store (2.3×), and AutoZone (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Orange juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.