A data profile of the people who buy, follow and care about Juice in United States — modelled from more than twelve digital signal sources. Juice has an estimated audience of 41,119,875 people in United States.
The average Juice fan in United States is 39.2 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Vegetable, Scooby-Doo, Local food, with strongest over-indexing on Vegetable (1.57× the country average).
Demographically, the Juice audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Juice fan in United States is more female, around 39.2 years old, with strong Indulgence tendencies and a notable affinity for Vegetable.
The key figures that characterise the Juice profile in United States.
60.9% are female, 39.1% are male, average age 39.2.
| Metric | Value |
|---|---|
| Female | 60.9% |
| Male | 39.1% |
| Average age | 39.2 |
| Estimated audience size | 41,119,875 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 20% |
of the worldwide Juice audience comes from United States.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
Where the Juice audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hawaii | ~300K | 1.97× | |
| 02 | New York | ~3.5M | 1.57× | |
| 03 | Tennessee | ~1.5M | 1.56× | |
| 04 | California | ~7M | 1.54× | |
| 05 | Ohio | ~1.5M | 1.32× | |
| 06 | Texas | ~4.5M | 1.31× | |
| 07 | Louisiana | ~700K | 1.28× | |
| 08 | Georgia | ~1.5M | 1.22× | |
| 09 | Nevada | ~500K | 1.21× | |
| 10 | Mississippi | ~400K | 1.20× | |
| 11 | Washington, District of Columbia | ~100K | 1.20× | |
| 12 | North Carolina | ~1.5M | 1.12× | |
| 13 | New Jersey | ~1M | 1.12× | |
| 14 | Maryland | ~800K | 1.11× | |
| 15 | Alabama | ~600K | 1.11× | |
| 16 | Florida | ~3M | 1.08× | |
| 17 | Arizona | ~900K | 1.06× | |
| 18 | Illinois | ~1.5M | 1.05× | |
| 19 | South Carolina | ~700K | 1.05× | |
| 20 | Wyoming | ~60K | 1.05× | |
| 21 | Colorado | ~700K | 1.04× | |
| 22 | Michigan | ~1M | 1.03× | |
| 23 | Oregon | ~500K | 1.03× | |
| 24 | Virginia | ~1M | 1.01× | |
| 25 | Massachusetts | ~800K | 0.98× | |
| 26 | Delaware | ~100K | 0.98× | |
| 27 | Washington | ~800K | 0.94× | |
| 28 | Pennsylvania | ~1.5M | 0.93× | |
| 29 | Connecticut | ~400K | 0.93× | |
| 30 | New Mexico | ~200K | 0.93× | |
| 31 | Kansas | ~300K | 0.91× | |
| 32 | Indiana | ~700K | 0.90× | |
| 33 | Arkansas | ~300K | 0.89× | |
| 34 | Alaska | ~80K | 0.89× | |
| 35 | Missouri | ~600K | 0.87× | |
| 36 | Kentucky | ~400K | 0.86× | |
| 37 | Oklahoma | ~400K | 0.86× | |
| 38 | Rhode Island | ~100K | 0.85× | |
| 39 | Nebraska | ~200K | 0.81× | |
| 40 | Wisconsin | ~500K | 0.79× | |
| 41 | Maine | ~100K | 0.79× | |
| 42 | South Dakota | ~80K | 0.79× | |
| 43 | Minnesota | ~500K | 0.77× | |
| 44 | Utah | ~300K | 0.76× | |
| 45 | Idaho | ~200K | 0.75× | |
| 46 | North Dakota | ~60K | 0.75× | |
| 47 | West Virginia | ~100K | 0.74× | |
| 48 | Iowa | ~200K | 0.72× | |
| 49 | Montana | ~80K | 0.69× | |
| 50 | New Hampshire | ~100K | 0.67× |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Thai cuisine | Food & Beverages | 2.72× | ||
| 02 | Hot chocolate | Food & Beverages | 2.13× | ||
| 03 | Mixed drink | Food & Beverages | 2.07× | ||
| 04 | Scooby-Doo | Movies & TV | 1.92× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.89× | ||
| 06 | City Bank | Business & Career | 1.89× | ||
| 07 | Online food ordering | Food & Beverages | 1.79× | ||
| 08 | Lipstick | Beauty & Wellness | 1.78× | ||
| 09 | Cookbook | Food & Beverages | 1.74× | ||
| 10 | Eyebrow | Beauty & Wellness | 1.69× | ||
| 11 | Local food | Food & Beverages | 1.67× | ||
| 12 | Wine tasting | Food & Beverages | 1.66× | ||
| 13 | Real property | Home & Garden | 1.62× | ||
| 14 | Nail art | Beauty & Wellness | 1.62× | ||
| 15 | Fast casual restaurants | Food & Beverages | 1.58× | ||
| 16 | Vegetable | Food & Beverages | 1.57× | ||
| 17 | Dough | Food & Beverages | 1.54× | ||
| 18 | Microwave oven | Home & Garden | 1.54× | ||
| 19 | High school | Business & Career | 1.50× | ||
| 20 | Talk radio | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Healthy Lifestyle | BALANCE | 1.47× | |
| Extroversion | THRILL | 1.21× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.87× | |
| Patriotism | CONSERVATISM | 0.87× | |
| Social Media Usage | JOY | 0.91× |
Juice has an estimated audience of 41,119,875 people in United States, concentrated in California and Texas.
60.9% of Juice fans are female, 39.1% are male, with an average age of 39.2 years.
Juice fans show strongest brand affinity for Vegetable (1.57×), Scooby-Doo (1.92×), and Local food (1.67×) over the country average.
Juice fans in United States are most concentrated in California (reach ~7M), Texas (reach ~4.5M), and New York (reach ~3.5M). These three regions account for the largest share of the active audience.
Beyond Juice itself, the audience over-indexes on Scooby-Doo (1.92×), Local food (1.67×), Cookbook (1.74×), and Real property (1.62×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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