A data profile of the people who buy, follow and care about Juice in Canada — modelled from more than twelve digital signal sources. Juice has an estimated audience of 4,562,859 people in Canada.
The average Juice fan in Canada is 38.9 years old, more female, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Boost Juice, Organic food, Local food, with strongest over-indexing on Boost Juice (3.41× the country average).
Demographically, the Juice audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Juice fan in Canada is more female, around 38.9 years old, with strong Indulgence tendencies and a notable affinity for Boost Juice.
The key figures that characterise the Juice profile in Canada.
61.1% are female, 38.9% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 61.1% |
| Male | 38.9% |
| Average age | 38.9 |
| Estimated audience size | 4,562,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Juice audience comes from Canada.
| Country | Share |
|---|---|
| United States | 17.9% |
| Japan | 7.0% |
| China | 5.6% |
Where the Juice audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~3.5M | 1.73× | |
| 02 | British Columbia | ~1M | 1.42× | |
| 03 | Alberta | ~700K | 1.26× | |
| 04 | Manitoba | ~200K | 1.03× | |
| 05 | Prince Edward Island | ~20K | 0.99× | |
| 06 | Saskatchewan | ~100K | 0.97× | |
| 07 | Nova Scotia | ~100K | 0.86× | |
| 08 | New Brunswick | ~90K | 0.86× | |
| 09 | Newfoundland and Labrador | ~60K | 0.81× | |
| 10 | Quebec | ~700K | 0.69× |
The strongest cross-interests of the Juice audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Boost Juice | Food & Beverages | 3.41× | ||
| 02 | Frozen food | Food & Beverages | 2.02× | ||
| 03 | Fast casual restaurants | Food & Beverages | 1.96× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 1.93× | ||
| 05 | Smoothie | Food & Beverages | 1.93× | ||
| 06 | Online food ordering | Food & Beverages | 1.82× | ||
| 07 | Mineral water | Food & Beverages | 1.78× | ||
| 08 | Local food | Food & Beverages | 1.68× | ||
| 09 | Real property | Home & Garden | 1.67× | ||
| 10 | Booster Juice | Food & Beverages | 1.67× | ||
| 11 | Cappuccino | Food & Beverages | 1.66× | ||
| 12 | Gin | Food & Beverages | 1.60× | ||
| 13 | Rum | Food & Beverages | 1.59× | ||
| 14 | Organic food | Food & Beverages | 1.58× | ||
| 15 | Bath and Bodyworks | Shopping | 1.58× | ||
| 16 | Soft drinks | Food & Beverages | 1.57× | ||
| 17 | Cocktail | Food & Beverages | 1.54× | ||
| 18 | Bored Panda | Internet & Social Media | 1.54× | ||
| 19 | Western Union | Business & Career | 1.52× | ||
| 20 | Blanket | Home & Garden | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.37× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Social Media Usage | JOY | 0.88× | |
| Luxury Orientation | PREMIUM | 0.89× |
Juice has an estimated audience of 4,562,859 people in Canada, concentrated in Ontario and British Columbia.
61.1% of Juice fans are female, 38.9% are male, with an average age of 38.9 years.
Juice fans show strongest brand affinity for Boost Juice (3.41×), Organic food (1.58×), and Local food (1.68×) over the country average.
Juice fans in Canada are most concentrated in Ontario (reach ~3.5M), British Columbia (reach ~1M), and Quebec (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Juice itself, the audience over-indexes on Organic food (1.58×), Local food (1.68×), Real property (1.67×), and Fast casual restaurants (1.96×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Juice. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.