Cocktail Audience in Canada
Cocktail has an estimated audience of 4,815,742 people in Canada. 53.8% are female, 46.2% are male, average age 40.4. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Tim Horton, La Presse (Canadian newspaper), SAQ, Loto-Québec, Réseau des sports.
The average Cocktail fan in Canada is 40.4 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Tim Horton, La Presse (Canadian newspaper), SAQ, with strongest over-indexing on Tim Horton (1.53× the country average). Demographically, the Cocktail audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Cocktail fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.4 |
| Estimated audience size | 4,815,742 |
Audience persona
The typical Cocktail fan in Canada is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 2,870,174 | 1.42× |
| Quebec | 2,298,767 | 1.99× |
| British Columbia | 993,131 | 1.38× |
| Alberta | 606,781 | 1.02× |
| Manitoba | 151,769 | 0.84× |
| Saskatchewan | 126,700 | 0.83× |
| Nova Scotia | 113,589 | 0.79× |
| New Brunswick | 81,247 | 0.73× |
| Newfoundland and Labrador | 42,844 | 0.58× |
| Prince Edward Island | 14,533 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tim Horton | 1.53× | Sports |
| La Presse (Canadian newspaper) | 2.02× | News |
| SAQ | 2.75× | Food & Beverages |
| Loto-Québec | 2.01× | Games |
| Réseau des sports | 1.62× | Sports |
| TVA Nouvelles | 1.8× | News |
| Local food | 1.72× | Food & Beverages |
| Distilled beverage | 1.58× | Food & Beverages |
| simons | 1.94× | Shopping |
| Drinking | 2.38× | Food & Beverages |
| Aritzia | 1.52× | Fashion & Accessoires |
| Mixed drink | 3.26× | Food & Beverages |
| White wine | 2.97× | Food & Beverages |
| Culinary art | 1.54× | Arts & Culture |
| Brunch | 2.29× | Food & Beverages |
| Juice | 1.54× | Food & Beverages |
| Jean Coutu Group | 1.96× | Shopping |
| Reitmans | 1.55× | Fashion & Accessoires |
| Cookbook | 1.74× | Food & Beverages |
| Business marketing | 2.31× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.59 |
| Career Orientation | POWER | 1.46 |
| Spirituality | BALANCE | 1.29 |
| Design Affinity | PREMIUM | 1.18 |
| Early Adopter Mentality | POWER | 1.17 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
See Cocktail audiences in other countries
More Food & Beverages audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Cocktail have in Canada?
Cocktail has an estimated audience of 4,815,742 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Cocktail fans?
53.8% of Cocktail fans are female, 46.2% are male, with an average age of 40.4 years.
Which brands do Cocktail fans like most?
Cocktail fans show strongest brand affinity for Tim Horton (1.53×), La Presse (Canadian newspaper) (2.02×), and SAQ (2.75×) over the country average.
Where do Cocktail fans live in Canada?
Cocktail fans in Canada are most concentrated in Ontario (reach 2,870,174), Quebec (reach 2,298,767), and British Columbia (reach 993,131). These three regions account for the largest share of the active audience.
What other brands do Cocktail fans also like?
Beyond Cocktail itself, the audience over-indexes on La Presse (Canadian newspaper) (2.02×), SAQ (2.75×), Loto-Québec (2.01×), and Réseau des sports (1.62×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.