A data profile of the people who buy, follow and care about Cocktail in Canada — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 4,815,742 people in Canada.
The average Cocktail fan in Canada is 40.4 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Tim Horton, La Presse (Canadian newspaper), SAQ, with strongest over-indexing on Tim Horton (1.53× the country average).
Demographically, the Cocktail audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Cocktail fan in Canada is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Tim Horton.
The key figures that characterise the Cocktail profile in Canada.
53.8% are female, 46.2% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 40.4 |
| Estimated audience size | 4,815,742 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 21% |
of the worldwide Cocktail audience comes from Canada.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 1.99× | |
| 02 | Ontario | ~3M | 1.42× | |
| 03 | British Columbia | ~1M | 1.38× | |
| 04 | Alberta | ~600K | 1.02× | |
| 05 | Manitoba | ~200K | 0.84× | |
| 06 | Saskatchewan | ~100K | 0.83× | |
| 07 | Nova Scotia | ~100K | 0.79× | |
| 08 | New Brunswick | ~80K | 0.73× | |
| 09 | Prince Edward Island | ~10K | 0.61× | |
| 10 | Newfoundland and Labrador | ~40K | 0.58× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 3.26× | ||
| 02 | White wine | Food & Beverages | 2.97× | ||
| 03 | SAQ | Food & Beverages | 2.75× | ||
| 04 | Drinking | Food & Beverages | 2.38× | ||
| 05 | Business marketing | Business & Career | 2.31× | ||
| 06 | Brunch | Food & Beverages | 2.29× | ||
| 07 | La Presse (Canadian newspaper) | News | 2.02× | ||
| 08 | Loto-Québec | Games | 2.01× | ||
| 09 | Jean Coutu Group | Shopping | 1.96× | ||
| 10 | simons | Shopping | 1.94× | ||
| 11 | TVA Nouvelles | News | 1.80× | ||
| 12 | Cookbook | Food & Beverages | 1.74× | ||
| 13 | Local food | Food & Beverages | 1.72× | ||
| 14 | Réseau des sports | Sports | 1.62× | ||
| 15 | Distilled beverage | Food & Beverages | 1.58× | ||
| 16 | Reitmans | Fashion & Accessoires | 1.55× | ||
| 17 | Culinary art | Arts & Culture | 1.54× | ||
| 18 | Juice | Food & Beverages | 1.54× | ||
| 19 | Tim Horton | Sports | 1.53× | ||
| 20 | Aritzia | Fashion & Accessoires | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.59× | |
| Career Orientation | POWER | 1.46× | |
| Spirituality | BALANCE | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.91× | |
| Travelling | THRILL | 0.97× | |
| Urban Lifestyle | OPEN | 1.01× |
Cocktail has an estimated audience of 4,815,742 people in Canada, concentrated in Ontario and Quebec.
53.8% of Cocktail fans are female, 46.2% are male, with an average age of 40.4 years.
Cocktail fans show strongest brand affinity for Tim Horton (1.53×), La Presse (Canadian newspaper) (2.02×), and SAQ (2.75×) over the country average.
Cocktail fans in Canada are most concentrated in Ontario (reach ~3M), Quebec (reach ~2.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on La Presse (Canadian newspaper) (2.02×), SAQ (2.75×), Loto-Québec (2.01×), and Réseau des sports (1.62×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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