A data profile of the people who buy, follow and care about Cocktail in Spain — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 4,309,112 people in Spain.
The average Cocktail fan in Spain is 43.5 years old, more female, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Community of Madrid, Andalusia.
Top brand affinities include Local food, El Economista, Gourmet Foods, with strongest over-indexing on Local food (2.73× the country average).
Demographically, the Cocktail audience skews more female with an average age of 43.5, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Cocktail fan in Spain is more female, around 43.5 years old, with strong Indulgence tendencies and a notable affinity for Local food.
The key figures that characterise the Cocktail profile in Spain.
56.6% are female, 43.4% are male, average age 43.5.
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 43.5 |
| Estimated audience size | 4,309,112 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 28% |
of the worldwide Cocktail audience comes from Spain.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Balearic Islands | ~400K | 3.04× | |
| 02 | Canary Islands | ~500K | 2.45× | |
| 03 | Catalonia | ~1.5M | 2.02× | |
| 04 | Comunidad Valenciana | ~700K | 1.51× | |
| 05 | Community of Madrid | ~1M | 1.32× | |
| 06 | Andalusia | ~900K | 1.06× | |
| 07 | Region of Murcia | ~100K | 0.80× | |
| 08 | Basque Autonomous Country | ~100K | 0.77× | |
| 09 | La Rioja | ~20K | 0.76× | |
| 10 | Cantabria | ~40K | 0.71× | |
| 11 | Aragon | ~70K | 0.64× | |
| 12 | Navarre | ~30K | 0.63× | |
| 13 | Principality of Asturias | ~60K | 0.62× | |
| 14 | Extremadura | ~60K | 0.60× | |
| 15 | Galicia | ~100K | 0.54× | |
| 16 | Castilla-La Mancha | ~90K | 0.51× | |
| 17 | Castile and León | ~90K | 0.50× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wine & Spirits | Food & Beverages | 4.30× | ||
| 02 | Drinking | Food & Beverages | 3.01× | ||
| 03 | Red wine | Food & Beverages | 2.80× | ||
| 04 | Local food | Food & Beverages | 2.73× | ||
| 05 | Brunch | Food & Beverages | 2.65× | ||
| 06 | Gourmet Foods | Food & Beverages | 2.35× | ||
| 07 | Wine tasting | Food & Beverages | 2.28× | ||
| 08 | El Economista | News | 2.11× | ||
| 09 | Dinner | Food & Beverages | 2.05× | ||
| 10 | Distilled beverage | Food & Beverages | 1.95× | ||
| 11 | Breakfast | Food & Beverages | 1.83× | ||
| 12 | Take-out | Food & Beverages | 1.74× | ||
| 13 | Customer service | Business & Career | 1.74× | ||
| 14 | Carrefour Express | Shopping | 1.71× | ||
| 15 | Foodie | Food & Beverages | 1.67× | ||
| 16 | Italian cuisine | Food & Beverages | 1.64× | ||
| 17 | Deco | Home & Garden | 1.55× | ||
| 18 | Eating | Food & Beverages | 1.52× | ||
| 19 | Barbecue | Food & Beverages | 1.51× | ||
| 20 | Pastry | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.86× | |
| Design Affinity | PREMIUM | 1.58× | |
| Urban Lifestyle | OPEN | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Price Sensitivity | PREMIUM | 1.02× | |
| Patriotism | CONSERVATISM | 1.05× |
Cocktail has an estimated audience of 4,309,112 people in Spain, concentrated in Catalonia and Community of Madrid.
56.6% of Cocktail fans are female, 43.4% are male, with an average age of 43.5 years.
Cocktail fans show strongest brand affinity for Local food (2.73×), El Economista (2.11×), and Gourmet Foods (2.35×) over the country average.
Cocktail fans in Spain are most concentrated in Catalonia (reach ~1.5M), Community of Madrid (reach ~1M), and Andalusia (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on El Economista (2.11×), Gourmet Foods (2.35×), Wine & Spirits (4.3×), and Take-out (1.74×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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