A data profile of the people who buy, follow and care about Cocktail in France — modelled from more than twelve digital signal sources. Cocktail has an estimated audience of 7,030,041 people in France.
The average Cocktail fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Distilled beverage, Juice, ICloud, with strongest over-indexing on Distilled beverage (1.56× the country average).
Demographically, the Cocktail audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Cocktail fan in France is balanced, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Distilled beverage.
The key figures that characterise the Cocktail profile in France.
54.9% are female, 45.1% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 54.9% |
| Male | 45.1% |
| Average age | 43.0 |
| Estimated audience size | 7,030,041 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 29% |
of the worldwide Cocktail audience comes from France.
| Country | Share |
|---|---|
| United States | 25.5% |
| United Kingdom | 7.3% |
| Japan | 7.1% |
Where the Cocktail audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~1.5M | 1.21× | |
| 02 | Pays de la Loire | ~400K | 1.15× | |
| 03 | Nouvelle-Aquitaine | ~700K | 1.10× | |
| 04 | Provence-Alpes-Côte d'Azur | ~600K | 1.09× | |
| 05 | Auvergne-Rhône-Alpes | ~900K | 1.08× | |
| 06 | Hauts-de-France | ~600K | 0.99× | |
| 07 | Occitanie | ~600K | 0.97× | |
| 08 | Bourgogne-Franche-Comté | ~300K | 0.97× | |
| 09 | Grand Est | ~500K | 0.95× | |
| 10 | Centre-Val de Loire | ~200K | 0.93× | |
| 11 | Corsica | ~30K | 0.88× | |
| 12 | Normandy | ~300K | 0.85× | |
| 13 | Brittany | ~300K | 0.83× |
The strongest cross-interests of the Cocktail audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mixed drink | Food & Beverages | 2.54× | ||
| 02 | Miou-Miou | Movies & TV | 2.06× | ||
| 03 | Drinking | Food & Beverages | 1.97× | ||
| 04 | Drinking water | Food & Beverages | 1.95× | ||
| 05 | Wine & Spirits | Food & Beverages | 1.87× | ||
| 06 | Brunch | Food & Beverages | 1.86× | ||
| 07 | High-net-worth individual | Business & Career | 1.82× | ||
| 08 | Yves Saint Laurent (film) | Movies & TV | 1.77× | ||
| 09 | Gin | Food & Beverages | 1.76× | ||
| 10 | Gérard Jugnot | Movies & TV | 1.72× | ||
| 11 | Paul (bakery) | Food & Beverages | 1.70× | ||
| 12 | Red wine | Food & Beverages | 1.64× | ||
| 13 | Alcohol | Food & Beverages | 1.57× | ||
| 14 | Distilled beverage | Food & Beverages | 1.56× | ||
| 15 | Cutlery | Home & Garden | 1.54× | ||
| 16 | Juice | Food & Beverages | 1.53× | ||
| 17 | Dish (food) | Food & Beverages | 1.52× | ||
| 18 | Rum | Food & Beverages | 1.52× | ||
| 19 | ICloud | Technology & Electronics | 1.51× | ||
| 20 | Fork | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.31× | |
| Design Affinity | PREMIUM | 1.16× | |
| DIY Mentality | THRILL | 1.11× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.88× | |
| Risk Appetite | THRILL | 0.89× | |
| Sports Activity | POWER | 0.90× |
Cocktail has an estimated audience of 7,030,041 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
54.9% of Cocktail fans are female, 45.1% are male, with an average age of 43.0 years.
Cocktail fans show strongest brand affinity for Distilled beverage (1.56×), Juice (1.53×), and ICloud (1.51×) over the country average.
Cocktail fans in France are most concentrated in Île-de-France (reach ~1.5M), Auvergne-Rhône-Alpes (reach ~900K), and Nouvelle-Aquitaine (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Cocktail itself, the audience over-indexes on Juice (1.53×), ICloud (1.51×), Dish (food) (1.52×), and Drinking (1.97×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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