Cocktail Audience in France

Cocktail has an estimated audience of 7,030,041 people in France. 54.9% are female, 45.1% are male, average age 43.0. Top regions: Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities: Distilled beverage, Juice, ICloud, Dish (food), Drinking.

The average Cocktail fan in France is 43.0 years old, balanced, and lives primarily in Île-de-France. The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine. Top brand affinities include Distilled beverage, Juice, ICloud, with strongest over-indexing on Distilled beverage (1.56× the country average). Demographically, the Cocktail audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cocktail fans

Demographic split for Cocktail audience in France
MetricValue
Female54.9%
Male45.1%
Average age43.0
Estimated audience size7,030,041

Audience persona

The typical Cocktail fan in France is balanced, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Distilled beverage.

Top regions in France

Top regions ranked by reach for Cocktail in France
RegionReachAffinity
Île-de-France1,521,6241.21×
Auvergne-Rhône-Alpes894,2491.08×
Nouvelle-Aquitaine677,9831.1×
Hauts-de-France614,4140.99×
Occitanie591,5450.97×
Provence-Alpes-Côte d'Azur570,7771.09×
Grand Est542,7910.95×
Pays de la Loire450,3991.15×
Normandy290,5940.85×
Brittany284,4140.83×
Bourgogne-Franche-Comté275,1430.97×
Centre-Val de Loire244,6810.92×
Corsica30,5350.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cocktail audience
BrandAffinityCategory
Distilled beverage1.56×Food & Beverages
Juice1.53×Food & Beverages
ICloud1.51×Technology & Electronics
Dish (food)1.52×Food & Beverages
Drinking1.97×Food & Beverages
Brunch1.86×Food & Beverages
Alcohol1.57×Food & Beverages
Red wine1.64×Food & Beverages
Wine & Spirits1.87×Food & Beverages
Mixed drink2.54×Food & Beverages
Gin1.76×Food & Beverages
Cutlery1.54×Home & Garden
Fork1.51×Home & Garden
Paul (bakery)1.7×Food & Beverages
Drinking water1.95×Food & Beverages
Yves Saint Laurent (film)1.77×Movies & TV
Rum1.52×Food & Beverages
Miou-Miou2.06×Movies & TV
High-net-worth individual1.82×Business & Career
Prime (film)1.67×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cocktail audience
TraitClusterScore
PatriotismCONSERVATISM38.02
Urban LifestyleOPEN8.17
MindfulnessBALANCE1.92
IndulgenceJOY1.91
Community OrientationOPEN1.63
ExtroversionTHRILL1.22

Worldwide distribution

Worldwide audience distribution share by country for Cocktail
CountryShare
United States25.5%
United Kingdom7.3%
Japan7.1%

See Cocktail audiences in other countries

More Food & Beverages audiences in France

Frequently asked questions

How many fans does Cocktail have in France?

Cocktail has an estimated audience of 7,030,041 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.

What is the gender split and age of Cocktail fans?

54.9% of Cocktail fans are female, 45.1% are male, with an average age of 43.0 years.

Which brands do Cocktail fans like most?

Cocktail fans show strongest brand affinity for Distilled beverage (1.56×), Juice (1.53×), and ICloud (1.51×) over the country average.

Where do Cocktail fans live in France?

Cocktail fans in France are most concentrated in Île-de-France (reach 1,521,624), Auvergne-Rhône-Alpes (reach 894,249), and Nouvelle-Aquitaine (reach 677,983). These three regions account for the largest share of the active audience.

What other brands do Cocktail fans also like?

Beyond Cocktail itself, the audience over-indexes on Juice (1.53×), ICloud (1.51×), Dish (food) (1.52×), and Drinking (1.97×) compared to the France average.

How to read this data

Audience size is the estimated number of people in France who actively search for Cocktail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.