A data profile of the people who buy, follow and care about Alcohol in France — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 2,949,751 people in France.
Alcohol has an estimated audience of 2,949,751 people in France. 48.7% are female, 51.3% are male, average age 42.6. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Broadcasting of sports events, Gin and tonic.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (270.17× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Alcohol fan in France is balanced, around 42.6 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Alcohol profile in France.
48.7% are female, 51.3% are male, average age 42.6.
| Metric | Value |
|---|---|
| Female | 48.7% |
| Male | 51.3% |
| Average age | 42.6 |
| Estimated audience size | 2,949,751 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 28% |
of the worldwide Alcohol audience comes from France.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 270.17× | ||
| 02 | Selfridges | Shopping | 233.27× | ||
| 03 | Christmas Gift | Kids & Family | 38.33× | ||
| 04 | Gin and tonic | Food & Beverages | 32.55× | ||
| 05 | Christmas tree | Kids & Family | 30.93× | ||
| 06 | Piña colada | Food & Beverages | 22.16× | ||
| 07 | Girl power | Politics & Society | 13.91× | ||
| 08 | Breast Cancer awareness | Health | 13.09× | ||
| 09 | Broadcasting of sports events | Movies & TV | 11.09× | ||
| 10 | Beer festival | Food & Beverages | 9.17× | ||
| 11 | Sustainable products | Politics & Society | 9.09× | ||
| 12 | Kitchen garden | Home & Garden | 7.78× | ||
| 13 | Zoom lens | Technology & Electronics | 7.34× | ||
| 14 | Draught beer | Food & Beverages | 7.27× | ||
| 15 | Dentistry | Business & Career | 7.22× | ||
| 16 | Hormone | Health | 5.79× | ||
| 17 | Wine tasting | Food & Beverages | 2.96× | ||
| 18 | Kitchen | Home & Garden | 2.44× | ||
| 19 | Monoprix | Shopping | 1.79× | ||
| 20 | Internet & Social Media | 1.62× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.57× | |
| Quality Awareness | PREMIUM | 1.71× | |
| Travelling | THRILL | 1.62× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Community Orientation | OPEN | 0.83× | |
| Creativity | OPEN | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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