A data profile of the people who buy, follow and care about Alcohol in Italy — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 5,381,859 people in Italy.
Alcohol has an estimated audience of 5,381,859 people in Italy. 53.2% are female, 46.8% are male, average age 39.8. Top brand affinities: Red wine, Wine tasting, White wine, Gourmet Foods, Beer festival.
Top brand affinities include Red wine, Wine tasting, White wine, with strongest over-indexing on Red wine (5.28× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Alcohol fan in Italy is balanced, around 39.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Red wine.
The key figures that characterise the Alcohol profile in Italy.
53.2% are female, 46.8% are male, average age 39.8.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 39.8 |
| Estimated audience size | 5,381,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 23% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Alcohol audience comes from Italy.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Red wine | Food & Beverages | 5.28× | ||
| 02 | White wine | Food & Beverages | 5.12× | ||
| 03 | Scotch whisky | Food & Beverages | 4.96× | ||
| 04 | Tennessee whiskey | Food & Beverages | 4.85× | ||
| 05 | Tequila | Food & Beverages | 4.39× | ||
| 06 | Beer festival | Food & Beverages | 4.01× | ||
| 07 | Wine tasting | Food & Beverages | 3.79× | ||
| 08 | Home Delivery | Food & Beverages | 3.20× | ||
| 09 | Bad Bunny | Music & Radio | 2.97× | ||
| 10 | Vodka | Food & Beverages | 2.91× | ||
| 11 | Gourmet Foods | Food & Beverages | 2.90× | ||
| 12 | Eataly | Food & Beverages | 2.85× | ||
| 13 | Italian wine | Food & Beverages | 2.73× | ||
| 14 | Brewery | Food & Beverages | 2.52× | ||
| 15 | Rum | Food & Beverages | 2.47× | ||
| 16 | Fast food restaurants | Food & Beverages | 1.89× | ||
| 17 | Luxury yacht | Travel & Leisure | 1.76× | ||
| 18 | Champagne | Food & Beverages | 1.71× | ||
| 19 | Self-esteem | Health | 1.65× | ||
| 20 | Singer-songwriter | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Indulgence | JOY | 1.55× | |
| Urban Lifestyle | OPEN | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.70× | |
| Tradition | CONSERVATISM | 0.75× | |
| DIY Mentality | THRILL | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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