Rascasse Audience Intelligence

Alcohol Audience in United States

A data profile of the people who buy, follow and care about Alcohol in United States — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 35,398,299 people in United States.

#501among Topic in United States#69in Food & Beverages

The average Alcohol fan in United States is 40.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Diaper bag, Wine tasting, with strongest over-indexing on Planet Fitness (2.12× the country average).

Demographically, the Alcohol audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Alcohol fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Alcohol profile in United States.

Audience size
35.4M
in United States
Gender
53.8%♀
46.2% male
Age
40.2
average years
Country rank
#705
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Alcohol fans

53.8% are female, 46.2% are male, average age 40.2.

Fig. 02

Gender split

53.8%
Female
46.2%
Male
Demographic split for Alcohol audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.2
Estimated audience size35,398,299
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Alcohol audience in United States
Age bracketShare%
16-1915%
20-2922%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Alcohol audience comes from United States.

Worldwide audience distribution share by country for Alcohol
CountryShare
United States21.9%
Japan9.9%
United Kingdom5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Alcohol audience in United States is strongest.

Fig. 05

Top regions by affinity

Alcohol fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~200K1.31×
02Arkansas~400K1.22×
03Louisiana~500K1.20×
04Indiana~800K1.18×
05Kentucky~500K1.17×
06Alaska~90K1.14×
07North Dakota~80K1.14×
08Kansas~300K1.12×
09Nebraska~200K1.10×
10West Virginia~200K1.10×
11Alabama~500K1.09×
12Texas~3.5M1.08×
13Oklahoma~400K1.08×
14California~4M1.06×
15Maryland~600K1.06×
16Missouri~600K1.06×
17Wyoming~50K1.04×
18Pennsylvania~1M1.03×
19Mississippi~300K1.03×
20Georgia~1M1.02×
21Arizona~700K1.02×
22Tennessee~700K1.02×
23Nevada~300K1.02×
24North Carolina~1M1.00×
25Iowa~300K1.00×
26South Dakota~80K1.00×
27Ohio~1M0.99×
28Minnesota~500K0.99×
29Illinois~1M0.98×
30Washington~700K0.96×
31Hawaii~100K0.95×
32Connecticut~300K0.94×
33New York~2M0.93×
34Michigan~900K0.93×
35Oregon~400K0.93×
36Utah~300K0.93×
37Idaho~200K0.93×
38New Jersey~800K0.92×
39Massachusetts~600K0.92×
40Colorado~500K0.92×
41Florida~2M0.91×
42Virginia~800K0.91×
43South Carolina~500K0.91×
44Maine~100K0.90×
45Delaware~90K0.90×
46Wisconsin~500K0.89×
47Washington, District of Columbia~90K0.89×
48Rhode Island~100K0.87×
49Montana~80K0.83×
50New Hampshire~100K0.77×
Fig. 06

Affinity by region

Affinity by region — Alcohol, United States
0.77×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Alcohol audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Alcohol audience
#·InterestCategoryAffinity×
01White wineFood & Beverages2.99×
02Red wineFood & Beverages2.63×
03Largemouth bassFood & Beverages2.57×
04Diaper bagKids & Family2.44×
05Wine tastingFood & Beverages2.32×
06Sparkling wineFood & Beverages2.32×
07ClarinetMusic & Radio2.32×
08Bourbon whiskeyFood & Beverages2.13×
09Planet FitnessSports2.12×
10Happy hourFood & Beverages1.98×
11Fly fishingSports1.89×
12LumberHome & Garden1.86×
13WineryFood & Beverages1.82×
14MetaphysicsBusiness & Career1.78×
15Real propertyHome & Garden1.70×
16Golf ChannelSports1.68×
17Bass guitarMusic & Radio1.61×
18CarpentryHome & Garden1.58×
19TicketmasterTravel & Leisure1.51×
20WhiskyFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Alcohol audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Alcohol audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.45×
Convenience OrientationPREMIUM1.24×
Career OrientationPOWER1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Alcohol audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.84×
CreativityOPEN0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Alcohol have in United States?

Alcohol has an estimated audience of 35,398,299 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Alcohol fans?

53.8% of Alcohol fans are female, 46.2% are male, with an average age of 40.2 years.

03

Which brands do Alcohol fans like most?

Alcohol fans show strongest brand affinity for Planet Fitness (2.12×), Diaper bag (2.44×), and Wine tasting (2.32×) over the country average.

04

Where do Alcohol fans live in United States?

Alcohol fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Alcohol fans also like?

Beyond Alcohol itself, the audience over-indexes on Diaper bag (2.44×), Wine tasting (2.32×), Real property (1.7×), and Bass guitar (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Alcohol audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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