Alcohol Audience in United States

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Alcohol has an estimated audience of 35,398,299 people in United States. 53.8% are female, 46.2% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Nebraska Cornhuskers football, Jesse Plemons, Unique Gifts, Israel, JDSU.

The average Alcohol fan in United States is 40.2 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nebraska Cornhuskers football, Jesse Plemons, Unique Gifts, with strongest over-indexing on Nebraska Cornhuskers football (3.15× the country average). Demographically, the Alcohol audience skews balanced with an average age of 40.2, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Alcohol fans

Demographic split for Alcohol audience in United States
MetricValue
Female53.8%
Male46.2%
Average age40.2
Estimated audience size35,398,299

Audience persona

The typical Alcohol fan in United States is balanced, around 40.2 years old, with strong Indulgence tendencies and a notable affinity for Nebraska Cornhuskers football.

Top regions in United States

Top regions ranked by reach for Alcohol in United States
RegionReachAffinity
California4,430,5201.14×
Texas3,436,0651.13×
Florida2,311,6110.96×
New York2,028,8301.03×
Pennsylvania1,281,0651.07×
Illinois1,237,8051.05×
Georgia1,131,3461.04×
Ohio1,098,9651.01×
North Carolina1,083,0081.02×
Michigan894,4840.97×
New Jersey840,4190.93×
Virginia809,6010.94×
Indiana769,8191.19×
Arizona750,3851.04×
Washington733,2351.03×
Tennessee718,6941.01×
Massachusetts665,2750.95×
Maryland636,5961.05×
Missouri628,8111.1×
Alabama546,2861.1×
Colorado529,8620.95×
Minnesota523,7701.03×
Louisiana521,6641.14×
Kentucky501,6621.13×
South Carolina492,1040.92×
Wisconsin476,3090.89×
Oklahoma430,8521.1×
Oregon382,5560.94×
Nevada357,5181.04×
Arkansas347,4861.19×
Connecticut324,0110.91×
Kansas303,5841.09×
Utah301,0480.95×
Mississippi295,1041.01×
Iowa288,2060.99×
New Mexico226,1981.27×
Nebraska184,9331.04×
West Virginia171,5451.04×
Idaho158,4130.89×
Hawaii143,6970.94×
Maine113,4790.89×
New Hampshire103,3370.74×
Washington, District of Columbia101,2310.95×
Rhode Island92,9020.82×
Alaska80,2721.06×
Delaware80,1160.82×
Montana78,2520.8×
North Dakota75,2041.03×
South Dakota74,6390.91×
Wyoming50,7270.97×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Alcohol audience
BrandAffinityCategory
Nebraska Cornhuskers football3.15×Sports
Jesse Plemons2.73×Movies & TV
Unique Gifts1.8×Shopping
Israel1.52×Travel & Leisure
JDSU2.17×Business & Career
Staycation2.2×Home & Garden
Birthday Gifts2.13×Kids & Family
Urban horticulture2.29×Home & Garden
Jaws3.47×Movies & TV
Charlamagne Tha God5.33×Movies & TV
Queens College, City University of New York3.95×Business & Career
Noodle (Gorillaz)1.71×Music & Radio
Nipsey Hussle2.77×Music & Radio
Home staging2.45×Home & Garden
Glossier2.31×Beauty & Wellness
Grammarly1.99×Business & Career
Vicky Kaushal5.49×Movies & TV
Roth IRA2.9×Business & Career
Who Wants to Be a Millionaire?3.46×Movies & TV
Go Go's4.19×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Alcohol audience
TraitClusterScore
IndulgenceJOY1.33
Family OrientationCONSERVATISM1.18
Urban LifestyleOPEN1.16
Social Media UsageJOY1.16
ExtroversionTHRILL1.15
Price SensitivityPREMIUM1.15

Worldwide distribution

Worldwide audience distribution share by country for Alcohol
CountryShare
United States21.9%
Japan9.9%
United Kingdom5.2%

See Alcohol audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Alcohol have in United States?

Alcohol has an estimated audience of 35,398,299 people in United States, concentrated in California and Texas.

What is the gender split and age of Alcohol fans?

53.8% of Alcohol fans are female, 46.2% are male, with an average age of 40.2 years.

Which brands do Alcohol fans like most?

Alcohol fans show strongest brand affinity for Nebraska Cornhuskers football (3.15×), Jesse Plemons (2.73×), and Unique Gifts (1.8×) over the country average.

Where do Alcohol fans live in United States?

Alcohol fans in United States are most concentrated in California (reach 4,430,520), Texas (reach 3,436,065), and Florida (reach 2,311,611). These three regions account for the largest share of the active audience.

What other brands do Alcohol fans also like?

Beyond Alcohol itself, the audience over-indexes on Jesse Plemons (2.73×), Unique Gifts (1.8×), Israel (1.52×), and JDSU (2.17×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.