Alcohol Audience in Germany
Alcohol has an estimated audience of 3,279,686 people in Germany. 51.5% are female, 48.5% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Transfermarkt, Casino, ICloud, Homebrewing.
The average Alcohol fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Transfermarkt, Casino, with strongest over-indexing on Tagesschau (2.47× the country average). Demographically, the Alcohol audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Alcohol fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.7 |
| Estimated audience size | 3,279,686 |
Audience persona
The typical Alcohol fan in Germany is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 734,453 | 1.02× |
| Bayern | 590,862 | 1.12× |
| Baden-Württemberg | 437,716 | 0.98× |
| Hessen | 371,879 | 1.49× |
| Berlin | 294,020 | 2.01× |
| Niedersachsen | 280,469 | 0.88× |
| Rheinland-Pfalz | 173,866 | 1.06× |
| Sachsen | 129,812 | 0.81× |
| Schleswig-Holstein | 100,956 | 0.86× |
| Hamburg | 86,985 | 1.17× |
| Brandenburg | 80,649 | 0.79× |
| Thüringen | 61,052 | 0.73× |
| Sachsen-Anhalt | 57,753 | 0.68× |
| Mecklenburg-Vorpommern | 37,927 | 0.61× |
| Bremen | 31,714 | 1.13× |
| Saarland | 26,930 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.47× | Movies & TV |
| Transfermarkt | 3.03× | Sports |
| Casino | 5.74× | Games |
| ICloud | 4.95× | Technology & Electronics |
| Homebrewing | 9.69× | Food & Beverages |
| Pets | 1.55× | Pets & Animals |
| Fachhochschule | 6.12× | Business & Career |
| Sports betting | 5.41× | Games |
| Drop shipping | 2.49× | Shopping |
| Dailymotion | 5.46× | Movies & TV |
| Distilled beverage | 2.43× | Food & Beverages |
| Automobiles | 1.56× | Cars & Mobility |
| Winona Ryder | 4.23× | Movies & TV |
| Tour de France | 4.07× | Sports |
| Netto Marken-Discount | 1.56× | Shopping |
| Kurdistan | 6.51× | Travel & Leisure |
| House music | 1.98× | Music & Radio |
| Bourbon whiskey | 4.61× | Food & Beverages |
| Natural foods | 2.95× | Food & Beverages |
| Minecraft | 4× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.4 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
See Alcohol audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alcohol have in Germany?
Alcohol has an estimated audience of 3,279,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alcohol fans?
51.5% of Alcohol fans are female, 48.5% are male, with an average age of 38.7 years.
Which brands do Alcohol fans like most?
Alcohol fans show strongest brand affinity for Tagesschau (2.47×), Transfermarkt (3.03×), and Casino (5.74×) over the country average.
Where do Alcohol fans live in Germany?
Alcohol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 734,453), Bayern (reach 590,862), and Baden-Württemberg (reach 437,716). These three regions account for the largest share of the active audience.
What other brands do Alcohol fans also like?
Beyond Alcohol itself, the audience over-indexes on Transfermarkt (3.03×), Casino (5.74×), ICloud (4.95×), and Homebrewing (9.69×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.