Alcohol Audience in Germany
Alcohol has an estimated audience of 3,279,686 people in Germany. 51.5% are female, 48.5% are male, average age 38.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Unique Gifts, Progressive rock, Birthday Gifts, Loincloth.
The average Alcohol fan in Germany is 38.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Unique Gifts, Progressive rock, with strongest over-indexing on Haberler (4.75× the country average). Demographically, the Alcohol audience skews balanced with an average age of 38.7, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Alcohol fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 38.7 |
| Estimated audience size | 3,279,686 |
Audience persona
The typical Alcohol fan in Germany is balanced, around 38.7 years old, with strong Indulgence tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 734,453 | 1.02× |
| Bayern | 590,862 | 1.12× |
| Baden-Württemberg | 437,716 | 0.98× |
| Hessen | 371,879 | 1.49× |
| Berlin | 294,020 | 2.01× |
| Niedersachsen | 280,469 | 0.88× |
| Rheinland-Pfalz | 173,866 | 1.06× |
| Sachsen | 129,812 | 0.81× |
| Schleswig-Holstein | 100,956 | 0.86× |
| Hamburg | 86,985 | 1.17× |
| Brandenburg | 80,649 | 0.79× |
| Thüringen | 61,052 | 0.73× |
| Sachsen-Anhalt | 57,753 | 0.68× |
| Mecklenburg-Vorpommern | 37,927 | 0.61× |
| Bremen | 31,714 | 1.13× |
| Saarland | 26,930 | 0.67× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 4.75× | News |
| Unique Gifts | 4.61× | Shopping |
| Progressive rock | 3.47× | Music & Radio |
| Birthday Gifts | 3.67× | Kids & Family |
| Loincloth | 4.27× | Fashion & Accessoires |
| Preacher (comics) | 5.5× | Literature |
| Icon (magazine) | 1.86× | Arts & Culture |
| Information sensitivity | 3.85× | Technology & Electronics |
| Euphonium | 6.02× | Music & Radio |
| Hauptschule | 4.23× | Kids & Family |
| Google Home | 3.03× | Technology & Electronics |
| Hostelworld | 3.09× | Travel & Leisure |
| Graham Greene (actor) | 1.97× | |
| Catania | 4.01× | Travel & Leisure |
| Holstein | 3.64× | Travel & Leisure |
| Caprivi Strip | 4.3× | |
| Molly Hatchet | 5.62× | Music & Radio |
| Hasan Minhaj | 9.38× | Movies & TV |
| Scratching post | 2.45× | Pets & Animals |
| Hà Tĩnh | 5.42× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.59 |
| Sustainability | BALANCE | 1.55 |
| Sports Activity | POWER | 1.4 |
| Pet Ownership | JOY | 1.27 |
| Early Adopter Mentality | POWER | 1.22 |
| Healthy Lifestyle | BALANCE | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
See Alcohol audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Alcohol have in Germany?
Alcohol has an estimated audience of 3,279,686 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Alcohol fans?
51.5% of Alcohol fans are female, 48.5% are male, with an average age of 38.7 years.
Which brands do Alcohol fans like most?
Alcohol fans show strongest brand affinity for Haberler (4.75×), Unique Gifts (4.61×), and Progressive rock (3.47×) over the country average.
Where do Alcohol fans live in Germany?
Alcohol fans in Germany are most concentrated in Nordrhein-Westfalen (reach 734,453), Bayern (reach 590,862), and Baden-Württemberg (reach 437,716). These three regions account for the largest share of the active audience.
What other brands do Alcohol fans also like?
Beyond Alcohol itself, the audience over-indexes on Unique Gifts (4.61×), Progressive rock (3.47×), Birthday Gifts (3.67×), and Loincloth (4.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.