A data profile of the people who buy, follow and care about Alcohol in Canada — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 3,640,755 people in Canada.
The average Alcohol fan in Canada is 40.3 years old, balanced, and lives primarily in Nova Scotia.
The audience is concentrated in Nova Scotia, New Brunswick, Newfoundland and Labrador.
Top brand affinities include Real property, Domino's Pizza, Cocktail, with strongest over-indexing on Real property (1.53× the country average).
Demographically, the Alcohol audience skews balanced with an average age of 40.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Alcohol fan in Canada is balanced, around 40.3 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Alcohol profile in Canada.
51.8% are female, 48.2% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 51.8% |
| Male | 48.2% |
| Average age | 40.3 |
| Estimated audience size | 3,640,755 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Alcohol audience comes from Canada.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
Where the Alcohol audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | ~200K | 2.99× | |
| 02 | New Brunswick | ~200K | 2.79× | |
| 03 | Nova Scotia | ~300K | 2.40× | |
| 04 | Prince Edward Island | ~20K | 1.31× | |
| 05 | Saskatchewan | ~20K | 0.13× | |
| 06 | Manitoba | ~20K | 0.12× | |
| 07 | Ontario | ~200K | 0.10× | |
| 08 | British Columbia | ~50K | 0.09× | |
| 09 | Alberta | ~40K | 0.09× | |
| 10 | Quebec | ~50K | 0.06× |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malt whisky | Food & Beverages | 3.23× | ||
| 02 | Tennessee whiskey | Food & Beverages | 2.95× | ||
| 03 | Single malt whisky | Food & Beverages | 2.64× | ||
| 04 | Irish whiskey | Food & Beverages | 2.51× | ||
| 05 | Champagne | Food & Beverages | 2.32× | ||
| 06 | Urban Dictionary | Internet & Social Media | 1.94× | ||
| 07 | Bad Bunny | Music & Radio | 1.88× | ||
| 08 | Gin | Food & Beverages | 1.88× | ||
| 09 | Non-alcoholic beverage | Food & Beverages | 1.83× | ||
| 10 | Sustainable energy | Home & Garden | 1.74× | ||
| 11 | Tabloid (newspaper format) | Literature | 1.69× | ||
| 12 | Bored Panda | Internet & Social Media | 1.69× | ||
| 13 | Blanket | Home & Garden | 1.61× | ||
| 14 | Cider | Food & Beverages | 1.61× | ||
| 15 | Cocktail | Food & Beverages | 1.57× | ||
| 16 | Real property | Home & Garden | 1.53× | ||
| 17 | Rum | Food & Beverages | 1.53× | ||
| 18 | Britney Spears | Music & Radio | 1.52× | ||
| 19 | Domino's Pizza | Food & Beverages | 1.51× | ||
| 20 | Party City | Kids & Family | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.67× | |
| Convenience Orientation | PREMIUM | 1.34× | |
| Quality Awareness | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.80× | |
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.87× |
Alcohol has an estimated audience of 3,640,755 people in Canada, concentrated in Nova Scotia and New Brunswick.
51.8% of Alcohol fans are female, 48.2% are male, with an average age of 40.3 years.
Alcohol fans show strongest brand affinity for Real property (1.53×), Domino's Pizza (1.51×), and Cocktail (1.57×) over the country average.
Alcohol fans in Canada are most concentrated in Nova Scotia (reach ~300K), New Brunswick (reach ~200K), and Newfoundland and Labrador (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Alcohol itself, the audience over-indexes on Domino's Pizza (1.51×), Cocktail (1.57×), Bad Bunny (1.88×), and Champagne (2.32×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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