A data profile of the people who buy, follow and care about Domino's Pizza in Canada — modelled from more than twelve digital signal sources. Domino's Pizza has an estimated audience of 6,030,301 people in Canada.
The average Domino's Pizza fan in Canada is 36.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Little Caesars, Pizza Hut, Pizza Pizza, with strongest over-indexing on Little Caesars (12.6× the country average).
Demographically, the Domino's Pizza audience skews balanced with an average age of 36.9, and over-indexes on personality traits such as Individualism, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Domino's Pizza fan in Canada is balanced, around 36.9 years old, with strong Individualism tendencies and a notable affinity for Little Caesars.
The key figures that characterise the Domino's Pizza profile in Canada.
51.2% are female, 48.8% are male, average age 36.9.
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 36.9 |
| Estimated audience size | 6,030,301 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 15% |
of the worldwide Domino's Pizza audience comes from Canada.
| Country | Share |
|---|---|
| United States | 58.1% |
| Canada | 7.4% |
| Spain | 6.6% |
Where the Domino's Pizza audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Newfoundland and Labrador | <1K | 1.57× | |
| 02 | Prince Edward Island | <1K | 1.09× | |
| 03 | Nova Scotia | <1K | 0.98× | |
| 04 | New Brunswick | <1K | 0.95× | |
| 05 | Manitoba | <1K | 0.94× | |
| 06 | Saskatchewan | <1K | 0.94× | |
| 07 | Ontario | <1K | 0.93× | |
| 08 | British Columbia | <1K | 0.84× | |
| 09 | Alberta | <1K | 0.84× | |
| 10 | Quebec | <1K | 0.73× |
The strongest cross-interests of the Domino's Pizza audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Little Caesars | Food & Beverages | 12.60× | ||
| 02 | Arby's | Food & Beverages | 7.19× | ||
| 03 | Papa John's Pizza | Food & Beverages | 5.68× | ||
| 04 | Pizza Hut | Food & Beverages | 5.27× | ||
| 05 | Pizza delivery | Food & Beverages | 5.14× | ||
| 06 | Pizza Pizza | Food & Beverages | 4.12× | ||
| 07 | KFC | Food & Beverages | 3.77× | ||
| 08 | Circle K | Shopping | 3.66× | ||
| 09 | Taco Bell | Food & Beverages | 3.57× | ||
| 10 | Harvey's | Food & Beverages | 3.49× | ||
| 11 | Dairy Queen | Food & Beverages | 3.28× | ||
| 12 | Chick-fil-A | Food & Beverages | 3.26× | ||
| 13 | Boston Pizza | Food & Beverages | 2.89× | ||
| 14 | Pizza | Food & Beverages | 2.88× | ||
| 15 | Subway | Food & Beverages | 2.39× | ||
| 16 | Wendy's | Food & Beverages | 2.38× | ||
| 17 | Save-On-Foods | Food & Beverages | 2.32× | ||
| 18 | McDonald's | Food & Beverages | 2.23× | ||
| 19 | Toronto Maple Leafs | Sports | 2.01× | ||
| 20 | Toronto Blue Jays | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.02× | |
| Convenience Orientation | PREMIUM | 1.42× | |
| Travelling | THRILL | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.82× | |
| Early Adopter Mentality | POWER | 0.92× | |
| Career Orientation | POWER | 0.97× |
Domino's Pizza's target market in Canada covers an estimated 6,030,301 people, concentrated in Ontario and Quebec.
51.2% of the Domino's Pizza audience are female, 48.8% are male, with an average age of 36.9 years.
Domino's Pizza fans show strongest brand affinity for Little Caesars (12.6×), Pizza Hut (5.27×), and Pizza Pizza (4.12×) over the country average.
Domino's Pizza fans in Canada are most concentrated in Ontario (reach <1K), Quebec (reach <1K), and British Columbia (reach <1K). These three regions account for the largest share of the active audience.
Beyond Domino's Pizza itself, the audience over-indexes on Pizza Hut (5.27×), Pizza Pizza (4.12×), KFC (3.77×), and Circle K (3.66×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Domino's Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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