A data profile of the people who buy, follow and care about Alcohol in Brazil — modelled from more than twelve digital signal sources. Alcohol has an estimated audience of 4,779,820 people in Brazil.
Alcohol has an estimated audience of 4,779,820 people in Brazil. 60.3% are female, 39.7% are male, average age 40.7. Top brand affinities: Cocktail, Assaí, Malibu Rum, Irish whiskey, Scarface (1983 film).
Top brand affinities include Cocktail, Assaí, Malibu Rum, with strongest over-indexing on Cocktail (3.38× the country average).
Demographically, the Alcohol audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Alcohol fan in Brazil is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Cocktail.
The key figures that characterise the Alcohol profile in Brazil.
60.3% are female, 39.7% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 60.3% |
| Male | 39.7% |
| Average age | 40.7 |
| Estimated audience size | 4,779,820 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 22% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 21% |
of the worldwide Alcohol audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 21.9% |
| Japan | 9.9% |
| United Kingdom | 5.2% |
The strongest cross-interests of the Alcohol audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Malibu Rum | Food & Beverages | 6.71× | ||
| 02 | Irish whiskey | Food & Beverages | 5.84× | ||
| 03 | Malt whisky | Food & Beverages | 5.14× | ||
| 04 | Prosecco | Food & Beverages | 4.62× | ||
| 05 | American Horror Story | Movies & TV | 3.93× | ||
| 06 | Cocktail | Food & Beverages | 3.38× | ||
| 07 | Alexander Skarsgård | Movies & TV | 3.12× | ||
| 08 | Scarface (1983 film) | Movies & TV | 2.89× | ||
| 09 | Assaí | Food & Beverages | 2.62× | ||
| 10 | Champagne | Food & Beverages | 2.49× | ||
| 11 | Al Pacino | Movies & TV | 1.90× | ||
| 12 | Local food | Food & Beverages | 1.83× | ||
| 13 | Happy hour | Food & Beverages | 1.75× | ||
| 14 | Brewery | Food & Beverages | 1.65× | ||
| 15 | Nightlife | Arts & Culture | 1.63× | ||
| 16 | Grilling | Food & Beverages | 1.60× | ||
| 17 | Arlindo Cruz | Music & Radio | 1.58× | ||
| 18 | Heineken | Food & Beverages | 1.55× | ||
| 19 | Henrique e Juliano | Music & Radio | 1.53× | ||
| 20 | Sportingbet | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.93× | |
| Convenience Orientation | PREMIUM | 1.40× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.66× | |
| Spirituality | BALANCE | 0.73× | |
| Tradition | CONSERVATISM | 0.73× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Alcohol. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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