A data profile of the people who buy, follow and care about Henrique e Juliano in Brazil — modelled from more than twelve digital signal sources. Henrique e Juliano has an estimated audience of 5,286,809 people in Brazil.
The average Henrique e Juliano fan in Brazil is 35.4 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Bahia.
Top brand affinities include Aladdin (TV series), Victor e Leo, Simone e Simaria, with strongest over-indexing on Aladdin (TV series) (57.79× the country average).
Demographically, the Henrique e Juliano audience skews more female with an average age of 35.4, and over-indexes on personality traits such as Luxury Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Henrique e Juliano fan in Brazil is more female, around 35.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Aladdin (TV series).
The key figures that characterise the Henrique e Juliano profile in Brazil.
67.2% are female, 32.8% are male, average age 35.4.
| Metric | Value |
|---|---|
| Female | 67.2% |
| Male | 32.8% |
| Average age | 35.4 |
| Estimated audience size | 5,286,809 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 27% | |
| 30-39 | 23% | |
| 40-49 | 15% | |
| 50+ | 11% |
of the worldwide Henrique e Juliano audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 97.3% |
| Portugal | 0.6% |
| United States | 0.6% |
Where the Henrique e Juliano audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tocantins | ~80K | 2.40× | |
| 02 | Goiás | ~300K | 1.58× | |
| 03 | Mato Grosso | ~100K | 1.43× | |
| 04 | Maranhão | ~200K | 1.32× | |
| 05 | Minas Gerais | ~700K | 1.24× | |
| 06 | Sergipe | ~70K | 1.21× | |
| 07 | Piauí | ~80K | 1.18× | |
| 08 | Mato Grosso do Sul | ~90K | 1.15× | |
| 09 | Amapá | ~20K | 1.09× | |
| 10 | Rondônia | ~50K | 1.07× | |
| 11 | Pará | ~200K | 1.06× | |
| 12 | Bahia | ~300K | 1.02× | |
| 13 | Federal District | ~90K | 1.02× | |
| 14 | Paraíba | ~90K | 0.86× | |
| 15 | Alagoas | ~60K | 0.86× | |
| 16 | Acre | ~20K | 0.86× | |
| 17 | Pernambuco | ~200K | 0.84× | |
| 18 | Rio Grande do Sul | ~200K | 0.82× | |
| 19 | Paraná | ~300K | 0.80× | |
| 20 | Santa Catarina | ~200K | 0.79× | |
| 21 | Espírito Santo | ~80K | 0.79× | |
| 22 | São Paulo | ~1M | 0.77× | |
| 23 | Roraima | ~10K | 0.73× | |
| 24 | Rio Grande do Norte | ~60K | 0.68× | |
| 25 | Ceará | ~100K | 0.63× | |
| 26 | Amazonas | ~40K | 0.42× | |
| 27 | Rio de Janeiro | ~200K | 0.39× |
The strongest cross-interests of the Henrique e Juliano audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Aladdin (TV series) | Movies & TV | 57.79× | ||
| 02 | Victor e Leo | Music & Radio | 32.50× | ||
| 03 | João Bosco e Vinicius | Music & Radio | 25.28× | ||
| 04 | Simone e Simaria | Music & Radio | 18.18× | ||
| 05 | Matheus e Kauan | Music & Radio | 13.49× | ||
| 06 | Humberto e Ronaldo | Music & Radio | 12.99× | ||
| 07 | Maiara & Maraisa | Music & Radio | 7.49× | ||
| 08 | Amigos | Music & Radio | 5.02× | ||
| 09 | thiaguinho | Music & Radio | 4.70× | ||
| 10 | Polo Ralph Lauren | Fashion & Accessoires | 4.22× | ||
| 11 | Zezé Di Camargo & Luciano | Music & Radio | 3.20× | ||
| 12 | Ballade (classical music) | Music & Radio | 2.71× | ||
| 13 | Electro (music) | Music & Radio | 2.49× | ||
| 14 | Arlindo Cruz | Music & Radio | 2.35× | ||
| 15 | Henrique & Juliano | Music & Radio | 2.15× | ||
| 16 | Rodeo | Sports | 2.03× | ||
| 17 | Moda Feminina | Fashion & Accessoires | 1.55× | ||
| 18 | Northeast Region, Brazil | Travel & Leisure | 1.54× | ||
| 19 | mulheres | Movies & TV | 1.53× | ||
| 20 | PCI Concursos | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.12× | |
| Travelling | THRILL | 1.11× | |
| Quality Awareness | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.73× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Need for Security | CONSERVATISM | 0.77× |
Henrique e Juliano has an estimated audience of 5,286,809 people in Brazil, concentrated in São Paulo and Minas Gerais.
67.2% of Henrique e Juliano fans are female, 32.8% are male, with an average age of 35.4 years.
Henrique e Juliano fans show strongest brand affinity for Aladdin (TV series) (57.79×), Victor e Leo (32.5×), and Simone e Simaria (18.18×) over the country average.
Henrique e Juliano fans in Brazil are most concentrated in São Paulo (reach ~1M), Minas Gerais (reach ~700K), and Bahia (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Henrique e Juliano itself, the audience over-indexes on Victor e Leo (32.5×), Simone e Simaria (18.18×), Matheus e Kauan (13.49×), and João Bosco e Vinicius (25.28×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Henrique e Juliano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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