A data profile of the people who buy, follow and care about Northeast Region, Brazil in Brazil — modelled from more than twelve digital signal sources. Northeast Region, Brazil has an estimated audience of 13,891,095 people in Brazil.
Northeast Region, Brazil has an estimated audience of 13,891,095 people in Brazil. 61.0% are female, 39.0% are male, average age 38.9. Top brand affinities: Ceará, Electronic music, Spotify, MSN, Samsung.
Top brand affinities include Ceará, Electronic music, Spotify, with strongest over-indexing on Ceará (3.31× the country average).
Demographically, the Northeast Region, Brazil audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Tradition.
The typical Northeast Region, Brazil fan in Brazil is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Ceará.
The key figures that characterise the Northeast Region, Brazil profile in Brazil.
61.0% are female, 39.0% are male, average age 38.9.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 38.9 |
| Estimated audience size | 13,891,095 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Northeast Region, Brazil audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 77.1% |
| United States | 3.5% |
| Portugal | 3.3% |
The strongest cross-interests of the Northeast Region, Brazil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Punta Cana | Travel & Leisure | 3.34× | ||
| 02 | Ceará | Travel & Leisure | 3.31× | ||
| 03 | Angra dos Reis | Travel & Leisure | 3.21× | ||
| 04 | Melhores Destinos | Travel & Leisure | 2.61× | ||
| 05 | Clube Náutico Capibaribe | Sports | 2.49× | ||
| 06 | Lodging | Travel & Leisure | 2.09× | ||
| 07 | Island | Travel & Leisure | 1.84× | ||
| 08 | Bossa nova | Music & Radio | 1.83× | ||
| 09 | MSN | News | 1.82× | ||
| 10 | Forró | Music & Radio | 1.65× | ||
| 11 | Samsung | Technology & Electronics | 1.62× | ||
| 12 | Radio | Technology & Electronics | 1.59× | ||
| 13 | Google Flights | Travel & Leisure | 1.57× | ||
| 14 | Rede Globo | Movies & TV | 1.56× | ||
| 15 | Electronic music | Music & Radio | 1.55× | ||
| 16 | Spotify | Internet & Social Media | 1.54× | ||
| 17 | Hypermarket | Shopping | 1.54× | ||
| 18 | Reggae | Music & Radio | 1.54× | ||
| 19 | CVC Viagens | Travel & Leisure | 1.54× | ||
| 20 | Henrique e Juliano | Music & Radio | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.32× | |
| Tradition | CONSERVATISM | 1.28× | |
| Spirituality | BALANCE | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.84× | |
| Mindfulness | BALANCE | 0.85× | |
| Quality Awareness | PREMIUM | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Northeast Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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