Northeast Region, Brazil Audience in Brazil
Northeast Region, Brazil has an estimated audience of 13,891,095 people in Brazil. 61.0% are female, 39.0% are male, average age 38.9. Top brand affinities: Ceará, Electronic music, Spotify, MSN, Samsung.
Top brand affinities include Ceará, Electronic music, Spotify, with strongest over-indexing on Ceará (3.31× the country average). Demographically, the Northeast Region, Brazil audience skews more female with an average age of 38.9, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Travel & Leisure · Type: POI · Subtype: Region
Demographics of Northeast Region, Brazil fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 38.9 |
| Estimated audience size | 13,891,095 |
Audience persona
The typical Northeast Region, Brazil fan in Brazil is more female, around 38.9 years old, with strong Patriotism tendencies and a notable affinity for Ceará.
Top brand affinities of Northeast Region, Brazil fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ceará | 3.31× | Travel & Leisure |
| Electronic music | 1.55× | Music & Radio |
| Spotify | 1.54× | Internet & Social Media |
| MSN | 1.82× | News |
| Samsung | 1.62× | Technology & Electronics |
| Radio | 1.59× | Technology & Electronics |
| Hypermarket | 1.54× | Shopping |
| Forró | 1.65× | Music & Radio |
| Lodging | 2.09× | Travel & Leisure |
| Rede Globo | 1.56× | Movies & TV |
| Bossa nova | 1.83× | Music & Radio |
| Punta Cana | 3.34× | Travel & Leisure |
| Reggae | 1.54× | Music & Radio |
| CVC Viagens | 1.54× | Travel & Leisure |
| Island | 1.84× | Travel & Leisure |
| Angra dos Reis | 3.21× | Travel & Leisure |
| Henrique e Juliano | 1.54× | Music & Radio |
| Google Flights | 1.57× | Travel & Leisure |
| Melhores Destinos | 2.61× | Travel & Leisure |
| Arraial do Cabo | 1.51× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.32 |
| Tradition | CONSERVATISM | 1.28 |
| Spirituality | BALANCE | 1.26 |
| Creativity | OPEN | 1.16 |
| Convenience Orientation | PREMIUM | 1.13 |
| Family Orientation | CONSERVATISM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 77.1% |
| United States | 3.5% |
| Portugal | 3.3% |
See Northeast Region, Brazil audiences in other countries
- Northeast Region, Brazil — Germany
- Northeast Region, Brazil — United States
- Northeast Region, Brazil — United Kingdom
- Northeast Region, Brazil — France
- Northeast Region, Brazil — Italy
- Northeast Region, Brazil — Spain
- Northeast Region, Brazil — Japan
- Northeast Region, Brazil — South Korea
- Northeast Region, Brazil — India
- Northeast Region, Brazil — Canada
- Northeast Region, Brazil — Mexico
More Region audiences in Brazil
- Regions of Brazil (15,784,537)
- Arezzo (14,578,621)
- Latin America (12,785,566)
- Atlantic Ocean (9,093,167)
- Maranhão (8,430,065)
How to read this data
Audience size is the estimated number of people in Brazil who actively search for Northeast Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.