Rascasse Audience Intelligence

Northeast Region, Brazil Audience in United States

A data profile of the people who buy, follow and care about Northeast Region, Brazil in United States — modelled from more than twelve digital signal sources. Northeast Region, Brazil has an estimated audience of 636,754 people in United States.

#189among Region in United States#3147among POI in United States#2472in Travel & Leisure

The average Northeast Region, Brazil fan in United States is 38.0 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include Orange, JD Sports, Allison Janney, with strongest over-indexing on Orange (46.36× the country average).

Demographically, the Northeast Region, Brazil audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Northeast Region, Brazil fan in United States is balanced, around 38.0 years old, with strong Patriotism tendencies and a notable affinity for Orange.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Northeast Region, Brazil profile in United States.

Audience size
637K
in United States
Gender
52.9%♀
47.1% male
Age
38.0
average years
Country rank
#31685
POI in United States
Fig. 01

Search interest · 12-month trend

+15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Northeast Region, Brazil fans

52.9% are female, 47.1% are male, average age 38.0.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Northeast Region, Brazil audience in United States
MetricValue
Female52.9%
Male47.1%
Average age38.0
Estimated audience size636,754
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Northeast Region, Brazil audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3921%
40-4920%
50+17%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Northeast Region, Brazil audience comes from United States.

Worldwide audience distribution share by country for Northeast Region, Brazil
CountryShare
Brazil77.1%
United States3.5%
Portugal3.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Northeast Region, Brazil audience in United States is strongest.

Fig. 05

Top regions by affinity

Northeast Region, Brazil fans by region: top regions in United States
#RegionReachAffinity×
01New York~50K1.49×
02Vermont~2K1.49×
03Washington, District of Columbia~2K1.23×
04Rhode Island~2K1.21×
05Massachusetts~10K1.19×
06Maine~3K1.18×
07New Hampshire~3K1.17×
08Delaware~2K1.15×
09Hawaii~3K1.14×
10Mississippi~6K1.12×
11West Virginia~3K1.12×
12Idaho~4K1.10×
13Alaska~1K1.08×
14New Mexico~3K1.07×
15Montana~2K1.07×
16South Dakota~2K1.05×
17Nebraska~3K1.04×
18North Dakota~1K1.04×
19Arkansas~5K1.01×
20Kansas~5K0.99×
21Iowa~5K0.98×
22Connecticut~6K0.97×
23Louisiana~8K0.95×
24Kentucky~8K0.95×
25Oklahoma~7K0.95×
26Utah~5K0.95×
27Nevada~6K0.94×
28Alabama~8K0.93×
29Oregon~7K0.92×
30South Carolina~9K0.91×
31Wisconsin~9K0.90×
32Indiana~10K0.89×
33Maryland~10K0.89×
34Missouri~9K0.89×
35Colorado~9K0.89×
36Minnesota~8K0.89×
37Tennessee~10K0.88×
38Arizona~10K0.87×
39Washington~10K0.87×
40New Jersey~10K0.86×
41Virginia~10K0.86×
42Georgia~20K0.85×
43Michigan~10K0.85×
44Pennsylvania~20K0.83×
45Ohio~20K0.83×
46North Carolina~20K0.83×
47Illinois~20K0.81×
48Florida~30K0.78×
49California~50K0.76×
50Texas~40K0.70×
Fig. 06

Affinity by region

Affinity by region — Northeast Region, Brazil, United States
0.70×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Northeast Region, Brazil audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Northeast Region, Brazil audience
#·InterestCategoryAffinity×
01OrangeTechnology & Electronics46.36×
02uolTechnology & Electronics30.01×
03Bluegreen VacationsTravel & Leisure29.68×
04Billionaire Boys Club (clothing retailer)Fashion & Accessoires23.87×
05CarrefourShopping20.00×
06VodafoneTechnology & Electronics20.00×
07Allison JanneyMovies & TV19.99×
08Jason IsaacsMovies & TV17.92×
09Copa LibertadoresSports13.55×
10JD SportsShopping12.02×
11True Food KitchenFood & Beverages11.88×
12Mads MikkelsenMovies & TV10.50×
13Kristen StewartMovies & TV8.31×
14Web serverTechnology & Electronics7.77×
15YouTube MusicInternet & Social Media4.94×
16WhatsAppInternet & Social Media3.62×
17Bass guitarMusic & Radio2.69×
18Sam's ClubShopping2.19×
19Google DriveTechnology & Electronics2.16×
20FIFA World CupSports2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Northeast Region, Brazil audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Northeast Region, Brazil audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
MindfulnessBALANCE2.23×
Price SensitivityPREMIUM1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Northeast Region, Brazil audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
DIY MentalityTHRILL0.81×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Northeast Region, Brazil have in United States?

Northeast Region, Brazil has an estimated audience of 636,754 people in United States, concentrated in New York and California.

02

What is the gender split and age of Northeast Region, Brazil fans?

52.9% of Northeast Region, Brazil fans are female, 47.1% are male, with an average age of 38.0 years.

03

Which brands do Northeast Region, Brazil fans like most?

Northeast Region, Brazil fans show strongest brand affinity for Orange (46.36×), JD Sports (12.02×), and Allison Janney (19.99×) over the country average.

04

Where do Northeast Region, Brazil fans live in United States?

Northeast Region, Brazil fans in United States are most concentrated in New York (reach ~50K), California (reach ~50K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Northeast Region, Brazil fans also like?

Beyond Northeast Region, Brazil itself, the audience over-indexes on JD Sports (12.02×), Allison Janney (19.99×), Web server (7.77×), and YouTube Music (4.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Region audiences in United States

See Northeast Region, Brazil audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Northeast Region, Brazil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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