Rascasse Audience Intelligence

Billionaire Boys Club (clothing retailer) Target Market in United States

A data profile of the people who buy, follow and care about Billionaire Boys Club (clothing retailer) in United States — modelled from more than twelve digital signal sources. Billionaire Boys Club (clothing retailer) has an estimated audience of 619,096 people in United States.

#21among Streetwear in United States#3324among Brand in United States#1209in Fashion & Accessoires

The average Billionaire Boys Club (clothing retailer) fan in United States is 29.8 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include George Soros, Stussy, Foot Locker, with strongest over-indexing on George Soros (103.46× the country average).

Demographically, the Billionaire Boys Club (clothing retailer) audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Billionaire Boys Club (clothing retailer) fan in United States is balanced, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for George Soros.

Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Billionaire Boys Club (clothing retailer) profile in United States.

Audience size
619K
in United States
Gender
48.8%♀
51.2% male
Age
29.8
average years
Country rank
#32204
Brand in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Billionaire Boys Club (clothing retailer)

48.8% are female, 51.2% are male, average age 29.8.

Fig. 02

Gender split

48.8%
Female
51.2%
Male
Demographic split for Billionaire Boys Club (clothing retailer) audience in United States
MetricValue
Female48.8%
Male51.2%
Average age29.8
Estimated audience size619,096
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the Billionaire Boys Club (clothing retailer) audience in United States
Age bracketShare%
16-1945%
20-2923%
30-3915%
40-4911%
50+6%
Fig. 04

Worldwide distribution

6.8%

of the worldwide Billionaire Boys Club (clothing retailer) audience comes from United States.

Worldwide audience distribution share by country for Billionaire Boys Club (clothing retailer)
CountryShare
China38.4%
United States6.8%
Nigeria6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Billionaire Boys Club (clothing retailer) audience in United States is strongest.

Fig. 05

Top regions by affinity

Billionaire Boys Club (clothing retailer) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.91×
02Vermont~2K1.86×
03Washington~20K1.53×
04Oregon~10K1.47×
05Massachusetts~20K1.43×
06Alaska~2K1.37×
07Maine~3K1.35×
08Virginia~20K1.31×
09Maryland~10K1.31×
10New York~40K1.29×
11Connecticut~8K1.29×
12Minnesota~10K1.28×
13New Hampshire~3K1.27×
14Colorado~10K1.23×
15Hawaii~3K1.20×
16Rhode Island~2K1.18×
17California~80K1.17×
18Montana~2K1.07×
19New Jersey~20K1.03×
20Illinois~20K0.99×
21New Mexico~3K0.98×
22North Carolina~20K0.97×
23Wisconsin~9K0.95×
24Idaho~3K0.95×
25Pennsylvania~20K0.93×
26Utah~5K0.91×
27Delaware~2K0.91×
28Florida~40K0.89×
29Michigan~10K0.88×
30Georgia~20K0.87×
31Arizona~10K0.83×
32Nevada~5K0.83×
33Ohio~20K0.81×
34Texas~40K0.78×
35Kansas~4K0.78×
36Missouri~8K0.77×
37Kentucky~6K0.75×
38Tennessee~9K0.74×
39Louisiana~6K0.74×
40South Dakota~1K0.74×
41South Carolina~7K0.73×
42Indiana~8K0.72×
43Iowa~4K0.72×
44Nebraska~2K0.71×
45North Dakota<1K0.70×
46West Virginia~2K0.68×
47Arkansas~3K0.64×
48Alabama~5K0.63×
49Oklahoma~4K0.61×
50Mississippi~3K0.55×
Fig. 06

Affinity by region

Affinity by region — Billionaire Boys Club (clothing retailer), United States
0.55×1.00×1.91×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Billionaire Boys Club (clothing retailer) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Billionaire Boys Club (clothing retailer) audience
#·InterestCategoryAffinity×
01George SorosBusiness & Career103.46×
02GoiâniaTravel & Leisure70.90×
03FlorianópolisTravel & Leisure55.97×
04G-StarFashion & Accessoires37.48×
05Columbus ShortMovies & TV29.92×
06UndefeatedFashion & Accessoires29.66×
07KsubiMovies & TV26.90×
08LRG ClothingFashion & Accessoires26.32×
09Northeast Region, BrazilTravel & Leisure23.87×
10RocawearFashion & Accessoires17.92×
11Flight ClubMovies & TV16.20×
12StussyFashion & Accessoires16.01×
13SpraygroundFashion & Accessoires12.57×
14Comme des GarçonsFashion & Accessoires8.68×
15Foot LockerShopping8.09×
16Atlanta hip hopMusic & Radio4.79×
17JordanTravel & Leisure4.68×
18Southern hip hopMusic & Radio3.65×
19West Coast hip hopMusic & Radio3.41×
20StreetwearFashion & Accessoires3.33×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Billionaire Boys Club (clothing retailer) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Billionaire Boys Club (clothing retailer) audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.72×
Luxury OrientationPREMIUM1.25×
Urban LifestyleOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Billionaire Boys Club (clothing retailer) audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.72×
MindfulnessBALANCE0.74×
IndividualismJOY0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Billionaire Boys Club (clothing retailer)'s target market in United States?

Billionaire Boys Club (clothing retailer)'s target market in United States covers an estimated 619,096 people, concentrated in California and New York.

02

What is the gender split and age of Billionaire Boys Club (clothing retailer) customers?

48.8% of the Billionaire Boys Club (clothing retailer) audience are female, 51.2% are male, with an average age of 29.8 years.

03

Which brands do Billionaire Boys Club (clothing retailer) fans like most?

Billionaire Boys Club (clothing retailer) fans show strongest brand affinity for George Soros (103.46×), Stussy (16.01×), and Foot Locker (8.09×) over the country average.

04

Where do Billionaire Boys Club (clothing retailer) fans live in United States?

Billionaire Boys Club (clothing retailer) fans in United States are most concentrated in California (reach ~80K), New York (reach ~40K), and Texas (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Billionaire Boys Club (clothing retailer) fans also like?

Beyond Billionaire Boys Club (clothing retailer) itself, the audience over-indexes on Stussy (16.01×), Foot Locker (8.09×), Flight Club (16.2×), and Goiânia (70.9×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Billionaire Boys Club (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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