Billionaire Boys Club (clothing retailer) Audience in United States
Billionaire Boys Club (clothing retailer) has an estimated audience of 619,096 people in United States. 48.8% are female, 51.2% are male, average age 29.8. Top regions: California, New York, Texas. Top brand affinities: George Soros, Stussy, Foot Locker, Flight Club, Goiânia.
The average Billionaire Boys Club (clothing retailer) fan in United States is 29.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include George Soros, Stussy, Foot Locker, with strongest over-indexing on George Soros (103.46× the country average). Demographically, the Billionaire Boys Club (clothing retailer) audience skews balanced with an average age of 29.8, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Streetwear
Demographics of Billionaire Boys Club (clothing retailer) fans
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 29.8 |
| Estimated audience size | 619,096 |
Audience persona
The typical Billionaire Boys Club (clothing retailer) fan in United States is balanced, around 29.8 years old, with strong Sustainability tendencies and a notable affinity for George Soros.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 84,552 | 1.24× |
| New York | 47,176 | 1.36× |
| Texas | 43,846 | 0.82× |
| Florida | 38,093 | 0.91× |
| Illinois | 21,862 | 1.06× |
| Virginia | 20,623 | 1.37× |
| Washington | 19,983 | 1.61× |
| Pennsylvania | 19,717 | 0.95× |
| North Carolina | 18,232 | 0.98× |
| Georgia | 17,469 | 0.92× |
| Massachusetts | 17,037 | 1.4× |
| Ohio | 16,140 | 0.85× |
| New Jersey | 16,123 | 1.02× |
| Michigan | 14,285 | 0.88× |
| Maryland | 14,240 | 1.34× |
| Colorado | 12,468 | 1.28× |
| Minnesota | 11,963 | 1.35× |
| Oregon | 10,490 | 1.48× |
| Arizona | 10,331 | 0.82× |
| Tennessee | 9,386 | 0.76× |
| Wisconsin | 8,810 | 0.95× |
| Indiana | 8,219 | 0.73× |
| Connecticut | 7,943 | 1.28× |
| Missouri | 7,801 | 0.78× |
| South Carolina | 6,895 | 0.74× |
| Kentucky | 5,944 | 0.77× |
| Louisiana | 5,571 | 0.7× |
| Alabama | 5,479 | 0.63× |
| Nevada | 5,141 | 0.86× |
| Utah | 4,961 | 0.89× |
| Oklahoma | 4,315 | 0.63× |
| Kansas | 3,787 | 0.78× |
| Washington, District of Columbia | 3,679 | 1.98× |
| Iowa | 3,608 | 0.71× |
| Arkansas | 3,311 | 0.65× |
| Hawaii | 3,224 | 1.21× |
| New Hampshire | 3,065 | 1.26× |
| New Mexico | 2,943 | 0.95× |
| Maine | 2,885 | 1.3× |
| Idaho | 2,787 | 0.9× |
| Mississippi | 2,753 | 0.54× |
| Rhode Island | 2,153 | 1.09× |
| Nebraska | 2,148 | 0.69× |
| Vermont | 1,958 | 1.8× |
| West Virginia | 1,827 | 0.63× |
| Montana | 1,800 | 1.05× |
| Alaska | 1,606 | 1.21× |
| Delaware | 1,430 | 0.84× |
| South Dakota | 962 | 0.67× |
| North Dakota | 813 | 0.64× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| George Soros | 103.46× | Business & Career |
| Stussy | 16.01× | Fashion & Accessoires |
| Foot Locker | 8.09× | Shopping |
| Flight Club | 16.2× | Movies & TV |
| Goiânia | 70.9× | Travel & Leisure |
| Columbus Short | 29.92× | Movies & TV |
| Sprayground | 12.57× | Fashion & Accessoires |
| G-Star | 37.48× | Fashion & Accessoires |
| Ksubi | 26.9× | Movies & TV |
| Atlanta hip hop | 4.79× | Music & Radio |
| Undefeated | 29.66× | Fashion & Accessoires |
| Streetwear | 3.33× | Fashion & Accessoires |
| Southern hip hop | 3.65× | Music & Radio |
| West Coast hip hop | 3.41× | Music & Radio |
| Florianópolis | 55.97× | Travel & Leisure |
| Northeast Region, Brazil | 23.87× | Travel & Leisure |
| Jordan | 4.68× | Travel & Leisure |
| Nike+ | 6.36× | Sports |
| Rocawear | 17.92× | Fashion & Accessoires |
| LRG Clothing | 26.32× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.13 |
| Early Adopter Mentality | POWER | 2.47 |
| Luxury Orientation | PREMIUM | 2.28 |
| LGBTQ+ Identity | OPEN | 2.22 |
| Family Orientation | CONSERVATISM | 1.51 |
| Urban Lifestyle | OPEN | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 38.7% |
| United States | 6.8% |
| Nigeria | 6.5% |
See Billionaire Boys Club (clothing retailer) audiences in other countries
- Billionaire Boys Club (clothing retailer) — Germany
- Billionaire Boys Club (clothing retailer) — United Kingdom
- Billionaire Boys Club (clothing retailer) — France
- Billionaire Boys Club (clothing retailer) — Italy
- Billionaire Boys Club (clothing retailer) — Spain
- Billionaire Boys Club (clothing retailer) — Brazil
- Billionaire Boys Club (clothing retailer) — Japan
- Billionaire Boys Club (clothing retailer) — South Korea
- Billionaire Boys Club (clothing retailer) — India
More Streetwear audiences in United States
- Supreme (13,346,002)
- Carhartt (12,854,134)
- Levi Strauss & Co. (11,644,611)
- Stussy (6,665,458)
- American Apparel (6,114,087)
Frequently asked questions
How many fans does Billionaire Boys Club (clothing retailer) have in United States?
Billionaire Boys Club (clothing retailer) has an estimated audience of 619,096 people in United States, concentrated in California and New York.
What is the gender split and age of Billionaire Boys Club (clothing retailer) fans?
48.8% of Billionaire Boys Club (clothing retailer) fans are female, 51.2% are male, with an average age of 29.8 years.
Which brands do Billionaire Boys Club (clothing retailer) fans like most?
Billionaire Boys Club (clothing retailer) fans show strongest brand affinity for George Soros (103.46×), Stussy (16.01×), and Foot Locker (8.09×) over the country average.
Where do Billionaire Boys Club (clothing retailer) fans live in United States?
Billionaire Boys Club (clothing retailer) fans in United States are most concentrated in California (reach 84,552), New York (reach 47,176), and Texas (reach 43,846). These three regions account for the largest share of the active audience.
What other brands do Billionaire Boys Club (clothing retailer) fans also like?
Beyond Billionaire Boys Club (clothing retailer) itself, the audience over-indexes on Stussy (16.01×), Foot Locker (8.09×), Flight Club (16.2×), and Goiânia (70.9×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Billionaire Boys Club (clothing retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.