A data profile of the people who buy, follow and care about Ksubi in United States — modelled from more than twelve digital signal sources. Ksubi has an estimated audience of 577,628 people in United States.
The average Ksubi fan in United States is 32.6 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Illinois.
Top brand affinities include Flight Club, IBM, Taron Egerton, with strongest over-indexing on Flight Club (106.06× the country average).
Demographically, the Ksubi audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Ksubi fan in United States is more male, around 32.6 years old, with strong Family Orientation tendencies and a notable affinity for Flight Club.
The key figures that characterise the Ksubi profile in United States.
31.9% are female, 68.1% are male, average age 32.6.
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 32.6 |
| Estimated audience size | 577,628 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 10% |
of the worldwide Ksubi audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.2% |
| Australia | 12.7% |
| Japan | 8.4% |
Where the Ksubi audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~70K | 3.65× | |
| 02 | New York | ~90K | 2.80× | |
| 03 | Georgia | ~50K | 2.64× | |
| 04 | Connecticut | ~10K | 2.05× | |
| 05 | Missouri | ~20K | 1.81× | |
| 06 | Michigan | ~30K | 1.80× | |
| 07 | Indiana | ~20K | 1.80× | |
| 08 | Washington, District of Columbia | ~3K | 1.71× | |
| 09 | Delaware | ~3K | 1.66× | |
| 10 | Virginia | ~20K | 1.64× | |
| 11 | California | ~100K | 1.63× | |
| 12 | South Carolina | ~10K | 1.56× | |
| 13 | Nevada | ~9K | 1.55× | |
| 14 | Ohio | ~30K | 1.53× | |
| 15 | Mississippi | ~7K | 1.45× | |
| 16 | Maryland | ~10K | 1.41× | |
| 17 | Pennsylvania | ~30K | 1.38× | |
| 18 | Florida | ~50K | 1.30× | |
| 19 | New Jersey | ~20K | 1.25× | |
| 20 | North Carolina | ~20K | 1.23× | |
| 21 | Massachusetts | ~10K | 1.11× | |
| 22 | Alabama | ~9K | 1.08× | |
| 23 | Wisconsin | ~9K | 0.97× | |
| 24 | Rhode Island | ~2K | 0.92× | |
| 25 | Minnesota | ~7K | 0.88× | |
| 26 | Louisiana | ~6K | 0.83× | |
| 27 | Tennessee | ~9K | 0.79× | |
| 28 | Kentucky | ~5K | 0.72× | |
| 29 | Alaska | <1K | 0.67× | |
| 30 | Vermont | <1K | 0.66× | |
| 31 | Kansas | ~3K | 0.65× | |
| 32 | Arkansas | ~3K | 0.64× | |
| 33 | Texas | ~30K | 0.63× | |
| 34 | Montana | ~1K | 0.63× | |
| 35 | North Dakota | <1K | 0.63× | |
| 36 | South Dakota | <1K | 0.61× | |
| 37 | Arizona | ~7K | 0.58× | |
| 38 | Iowa | ~3K | 0.57× | |
| 39 | West Virginia | ~1K | 0.52× | |
| 40 | Hawaii | ~1K | 0.52× | |
| 41 | Idaho | ~1K | 0.51× | |
| 42 | Nebraska | ~1K | 0.51× | |
| 43 | New Hampshire | ~1K | 0.51× | |
| 44 | Maine | ~1K | 0.51× | |
| 45 | Oregon | ~3K | 0.50× | |
| 46 | Washington | ~6K | 0.48× | |
| 47 | New Mexico | ~1K | 0.46× | |
| 48 | Colorado | ~4K | 0.42× | |
| 49 | Oklahoma | ~3K | 0.42× | |
| 50 | Utah | ~2K | 0.37× |
The strongest cross-interests of the Ksubi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Flight Club | Movies & TV | 106.06× | ||
| 02 | Triple J | Music & Radio | 51.10× | ||
| 03 | 7 for all Mankind | Fashion & Accessoires | 49.83× | ||
| 04 | IBM | Technology & Electronics | 27.16× | ||
| 05 | Billionaire Boys Club (clothing retailer) | Fashion & Accessoires | 26.90× | ||
| 06 | Taron Egerton | Movies & TV | 22.39× | ||
| 07 | Raf Simons | Fashion & Accessoires | 19.34× | ||
| 08 | Rick Owens | Fashion & Accessoires | 18.55× | ||
| 09 | Los Angeles Angels of Anaheim | Sports | 12.75× | ||
| 10 | Zumiez | Sports | 12.04× | ||
| 11 | Family car | Cars & Mobility | 11.13× | ||
| 12 | Comme des Garçons | Fashion & Accessoires | 10.75× | ||
| 13 | Balenciaga | Fashion & Accessoires | 8.96× | ||
| 14 | Bottega Veneta | Fashion & Accessoires | 8.67× | ||
| 15 | High-net-worth individual | Business & Career | 8.08× | ||
| 16 | Air Jordan | Fashion & Accessoires | 7.20× | ||
| 17 | Sneaker collecting | Fashion & Accessoires | 6.67× | ||
| 18 | Tokyo | Travel & Leisure | 6.64× | ||
| 19 | Drop shipping | Shopping | 6.15× | ||
| 20 | Dancehalls | Music & Radio | 6.02× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.76× | |
| Luxury Orientation | PREMIUM | 2.56× | |
| Early Adopter Mentality | POWER | 2.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.67× | |
| Tradition | CONSERVATISM | 0.70× | |
| Individualism | JOY | 0.82× |
Ksubi has an estimated audience of 577,628 people in United States, concentrated in California and New York.
31.9% of Ksubi fans are female, 68.1% are male, with an average age of 32.6 years.
Ksubi fans show strongest brand affinity for Flight Club (106.06×), IBM (27.16×), and Taron Egerton (22.39×) over the country average.
Ksubi fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Illinois (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Ksubi itself, the audience over-indexes on IBM (27.16×), Taron Egerton (22.39×), 7 for all Mankind (49.83×), and Triple J (51.1×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Ksubi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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