A data profile of the people who buy, follow and care about 7 for all Mankind in United States — modelled from more than twelve digital signal sources. 7 for all Mankind has an estimated audience of 782,381 people in United States.
The average 7 for all Mankind fan in United States is 38.0 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Rick Owens, G-Star, Thom Browne, with strongest over-indexing on Rick Owens (52.03× the country average).
Demographically, the 7 for all Mankind audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical 7 for all Mankind fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Rick Owens.
The key figures that characterise the 7 for all Mankind profile in United States.
69.6% are female, 30.4% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 69.6% |
| Male | 30.4% |
| Average age | 38.0 |
| Estimated audience size | 782,381 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 21% | |
| 50+ | 16% |
of the worldwide 7 for all Mankind audience comes from United States.
| Country | Share |
|---|---|
| United States | 48.8% |
| Germany | 8.8% |
| United Kingdom | 4.6% |
Where the 7 for all Mankind audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Nevada | ~10K | 1.96× | |
| 02 | New York | ~80K | 1.82× | |
| 03 | California | ~100K | 1.59× | |
| 04 | Texas | ~100K | 1.50× | |
| 05 | Montana | ~3K | 1.50× | |
| 06 | Florida | ~80K | 1.47× | |
| 07 | Wyoming | ~1K | 1.27× | |
| 08 | North Dakota | ~2K | 1.17× | |
| 09 | Idaho | ~4K | 1.15× | |
| 10 | West Virginia | ~4K | 1.15× | |
| 11 | Iowa | ~7K | 1.11× | |
| 12 | Arizona | ~20K | 1.09× | |
| 13 | Oregon | ~10K | 1.09× | |
| 14 | South Dakota | ~2K | 1.08× | |
| 15 | Connecticut | ~8K | 1.06× | |
| 16 | Vermont | ~1K | 1.06× | |
| 17 | Washington | ~20K | 1.05× | |
| 18 | Washington, District of Columbia | ~2K | 1.04× | |
| 19 | Oklahoma | ~9K | 1.03× | |
| 20 | Arkansas | ~7K | 1.03× | |
| 21 | Massachusetts | ~20K | 1.02× | |
| 22 | Colorado | ~10K | 1.01× | |
| 23 | Minnesota | ~10K | 1.01× | |
| 24 | New Jersey | ~20K | 0.97× | |
| 25 | Utah | ~7K | 0.96× | |
| 26 | New Mexico | ~4K | 0.96× | |
| 27 | Nebraska | ~4K | 0.95× | |
| 28 | Michigan | ~20K | 0.92× | |
| 29 | Wisconsin | ~10K | 0.92× | |
| 30 | North Carolina | ~20K | 0.90× | |
| 31 | Kentucky | ~9K | 0.89× | |
| 32 | Kansas | ~5K | 0.89× | |
| 33 | Georgia | ~20K | 0.88× | |
| 34 | Missouri | ~10K | 0.88× | |
| 35 | New Hampshire | ~3K | 0.86× | |
| 36 | Maine | ~2K | 0.86× | |
| 37 | Illinois | ~20K | 0.85× | |
| 38 | Rhode Island | ~2K | 0.83× | |
| 39 | Tennessee | ~10K | 0.82× | |
| 40 | Virginia | ~20K | 0.81× | |
| 41 | Indiana | ~10K | 0.80× | |
| 42 | Maryland | ~10K | 0.79× | |
| 43 | Pennsylvania | ~20K | 0.77× | |
| 44 | Hawaii | ~3K | 0.75× | |
| 45 | Ohio | ~20K | 0.74× | |
| 46 | South Carolina | ~9K | 0.74× | |
| 47 | Delaware | ~2K | 0.73× | |
| 48 | Mississippi | ~5K | 0.71× | |
| 49 | Louisiana | ~7K | 0.69× | |
| 50 | Alabama | ~7K | 0.66× |
The strongest cross-interests of the 7 for all Mankind audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | G-Star | Fashion & Accessoires | 146.34× | ||
| 02 | No7 | Beauty & Wellness | 143.25× | ||
| 03 | Badgley Mischka | Fashion & Accessoires | 87.80× | ||
| 04 | Thom Browne | Fashion & Accessoires | 85.24× | ||
| 05 | Lela Rose | Fashion & Accessoires | 73.48× | ||
| 06 | Dirt Devil | Home & Garden | 55.49× | ||
| 07 | Rick Owens | Fashion & Accessoires | 52.03× | ||
| 08 | Lending Club | Business & Career | 41.82× | ||
| 09 | FragranceNet.com | Beauty & Wellness | 36.79× | ||
| 10 | Missoni | Fashion & Accessoires | 36.00× | ||
| 11 | Emilio Pucci | Fashion & Accessoires | 35.84× | ||
| 12 | Guerlain | Beauty & Wellness | 31.62× | ||
| 13 | The RealReal | Fashion & Accessoires | 23.22× | ||
| 14 | CheapOair | Travel & Leisure | 19.02× | ||
| 15 | Microsoft Teams | Technology & Electronics | 15.18× | ||
| 16 | Office 365 | Technology & Electronics | 15.18× | ||
| 17 | YouTube Music | Internet & Social Media | 11.88× | ||
| 18 | Bloomingdale's | Shopping | 9.16× | ||
| 19 | Macy's | Shopping | 8.54× | ||
| 20 | Nordstrom rack | Fashion & Accessoires | 6.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 4.69× | |
| Quality Awareness | PREMIUM | 4.26× | |
| Luxury Orientation | PREMIUM | 3.49× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.63× | |
| Need for Security | CONSERVATISM | 0.79× | |
| Family Orientation | CONSERVATISM | 1.01× |
7 for all Mankind's target market in United States covers an estimated 782,381 people, concentrated in California and Texas.
69.6% of the 7 for all Mankind audience are female, 30.4% are male, with an average age of 38.0 years.
7 for all Mankind fans show strongest brand affinity for Rick Owens (52.03×), G-Star (146.34×), and Thom Browne (85.24×) over the country average.
7 for all Mankind fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and New York (reach ~80K). These three regions account for the largest share of the active audience.
Beyond 7 for all Mankind itself, the audience over-indexes on G-Star (146.34×), Thom Browne (85.24×), No7 (143.25×), and Macy's (8.54×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for 7 for all Mankind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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