7 for all Mankind Audience in United States

7 for all Mankind logo

7 for all Mankind has an estimated audience of 777,020 people in United States. 69.6% are female, 30.4% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Rick Owens, G-Star, Thom Browne, No7, Macy's.

The average 7 for all Mankind fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Rick Owens, G-Star, Thom Browne, with strongest over-indexing on Rick Owens (52.03× the country average). Demographically, the 7 for all Mankind audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of 7 for all Mankind fans

Demographic split for 7 for all Mankind audience in United States
MetricValue
Female69.6%
Male30.4%
Average age38.0
Estimated audience size777,020

Audience persona

The typical 7 for all Mankind fan in United States is more female, around 38.0 years old, with strong Design Affinity tendencies and a notable affinity for Rick Owens.

Top regions in United States

Top regions ranked by reach for 7 for all Mankind in United States
RegionReachAffinity
California149,3491.75×
Texas106,9231.6×
Florida74,5961.42×
New York69,2181.59×
Georgia23,1850.97×
Illinois23,0050.89×
North Carolina22,6240.97×
New Jersey20,3391.03×
Pennsylvania19,8150.76×
Michigan18,8340.93×
Washington18,0901.16×
Arizona17,2931.09×
Ohio16,8030.7×
Massachusetts16,6461.09×
Virginia15,9010.84×
Colorado13,9801.14×
Tennessee13,5020.87×
Nevada13,3921.78×
Maryland11,5350.86×
Minnesota10,9430.98×
Missouri10,9140.87×
Indiana10,6580.75×
Oregon10,3071.16×
Wisconsin10,2070.87×
Connecticut9,2081.18×
Oklahoma9,2011.07×
South Carolina8,8770.76×
Kentucky8,5470.88×
Arkansas7,0451.1×
Utah6,9311×
Louisiana6,9130.69×
Alabama6,6700.61×
Iowa6,6561.04×
Kansas5,3970.88×
Idaho4,3521.12×
Mississippi4,1330.65×
New Mexico3,9021×
Nebraska3,5270.91×
West Virginia3,4760.96×
Montana3,3581.56×
Washington, District of Columbia2,6661.14×
New Hampshire2,3890.78×
Hawaii2,3890.72×
Maine2,1360.77×
Rhode Island1,8320.74×
South Dakota1,7390.97×
North Dakota1,6941.06×
Wyoming1,5351.33×
Vermont1,2350.91×
Delaware1,1240.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 7 for all Mankind audience
BrandAffinityCategory
Rick Owens52.03×Fashion & Accessoires
G-Star146.34×Fashion & Accessoires
Thom Browne85.24×Fashion & Accessoires
No7143.25×Beauty & Wellness
Macy's8.54×Shopping
YouTube Music11.88×Internet & Social Media
Badgley Mischka87.8×Fashion & Accessoires
Lending Club41.82×Business & Career
Missoni36×Fashion & Accessoires
Emilio Pucci35.84×Fashion & Accessoires
Dirt Devil55.49×Home & Garden
Lela Rose73.48×Fashion & Accessoires
Office 36515.18×Technology & Electronics
The RealReal23.22×Fashion & Accessoires
Nordstrom rack6.93×Fashion & Accessoires
CheapOair19.02×Travel & Leisure
FragranceNet.com36.79×Beauty & Wellness
Guerlain31.62×Beauty & Wellness
Kérastase24.39×Beauty & Wellness
Longchamp25.29×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 7 for all Mankind audience
TraitClusterScore
Design AffinityPREMIUM2.97
Quality AwarenessPREMIUM2.56
SustainabilityBALANCE2.45
Luxury OrientationPREMIUM2.31
IndulgenceJOY2.09
Sports ActivityPOWER1.61

Worldwide distribution

Worldwide audience distribution share by country for 7 for all Mankind
CountryShare
United States48.8%
Germany8.9%
United Kingdom4.6%

See 7 for all Mankind audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does 7 for all Mankind have in United States?

7 for all Mankind has an estimated audience of 777,020 people in United States, concentrated in California and Texas.

What is the gender split and age of 7 for all Mankind fans?

69.6% of 7 for all Mankind fans are female, 30.4% are male, with an average age of 38.0 years.

Which brands do 7 for all Mankind fans like most?

7 for all Mankind fans show strongest brand affinity for Rick Owens (52.03×), G-Star (146.34×), and Thom Browne (85.24×) over the country average.

Where do 7 for all Mankind fans live in United States?

7 for all Mankind fans in United States are most concentrated in California (reach 149,349), Texas (reach 106,923), and Florida (reach 74,596). These three regions account for the largest share of the active audience.

What other brands do 7 for all Mankind fans also like?

Beyond 7 for all Mankind itself, the audience over-indexes on G-Star (146.34×), Thom Browne (85.24×), No7 (143.25×), and Macy's (8.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 7 for all Mankind. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.